---
title: "Search terms — double plug adaptor - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/double-plug-adaptor/search-terms"
last_updated: "2026-07-31T10:55:32.609Z"
locale: en
meta:
  description: "Niche score 55/100 · £463K/yr market · 403K searches/yr. Prices mostly outside the sweet spot ($2.06–$13.44) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £463K/yr market · 403K searches/yr. Prices mostly outside the sweet spot ($2.06–$13.44) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — double plug adaptor - Flapen"
---

# **double plug adaptor**

**Worth a look**

Shows searches that convert (16.6% search→purchase), but prices mostly outside the sweet spot ($2.06–$13.44) keeps it on the watch list.

Market size 58Growth 16Conversion 98Competition 56Returns 96Price range 0Avg price 19Brand share 79Review moat 57Quality gap 42

**Conversion**

**Incredible****16.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****£463K**

£463K/yr · 403K searches

**Review moat**

**Good****1,222.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.91**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-17.1%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.06–£13.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100