---
title: "Trend — doorbell - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/doorbell/trend"
last_updated: "2026-07-31T09:59:00.736Z"
locale: en
meta:
  description: "Niche score 56/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £1.9M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — doorbell - Flapen"
---

# **doorbell**

**Worth a look**

Shows a $1.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 94Growth 19Conversion 66Competition 55Returns 82Price range 72Avg price 60Brand share 36Review moat 23Quality gap 42

**Market size**

**Great****£1.9M**

£1.9M/yr · 2.5M searches

**Returns**

**Great****1.6%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£6.90–£36.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£13.22**

avg listing price — sweet spot $15–$100

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****7,086.78**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-11.8%**

90-day search growth — must beat 0% to launch