---
title: "Search terms — door wedge - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/door-wedge/search-terms"
last_updated: "2026-07-31T10:58:01.689Z"
locale: en
meta:
  description: "Niche score 57/100 · £213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — door wedge - Flapen"
---

# **door wedge**

**Worth a look**

Shows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 41Growth 70Conversion 97Competition 38Returns 97Price range 0Avg price 14Brand share 63Review moat 44Quality gap 58

**Conversion**

**Incredible****14.7%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+52.2%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,139.22**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£213K**

£213K/yr · 278K searches

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£5.21**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.87–£12.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100