---
title: "Door Wedge — £213K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/door-wedge"
last_updated: "2026-07-31T11:45:31.604Z"
locale: en
meta:
description: "Niche score 57/100 · £213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £213K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Wedge — £213K/yr Amazon UK Niche (2026) - Flapen"
---
# **door wedge**
**Worth a look**
Shows searches that convert (14.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 41Growth 70Conversion 97Competition 38Returns 97Price range 0Avg price 14Brand share 63Review moat 44Quality gap 58
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+52.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,139.22**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£213K**
£213K/yr · 278K searches
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£5.21**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.87–£12.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, door wedge is a £213K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Sep. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door wedge market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£156K–£208K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#76**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**28%**
- AFFIXERS20% - AFFIXARC17% - fiXte15% - Alyvisun9% - KCTIN7% - CREATISMO5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.2% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Sep · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/door-wedge/trend)
## **Top door wedge search terms**
- **door wedge**126K/yr+40.2%9.5% conv. - **door wedges indoors**55K/yr+71.2%14.1% conv. - **door wedges**23K/yr+72.2%12.4% conv. - **rubber door wedge**12K/yr+65.6%12.0% conv. - **door wedges indoors rubber**10K/yr+143.9%14.6% conv. - **doorstops wedge**16K/yr+37.1%13.1% conv. - **door stop wedge**10K/yr+56.9%6.4% conv. - **rubber wedges**7K/yr+16.6%3.5% conv. - **rubber door wedges**4K/yr+35.4%12.7% conv. - **door wedge stopper**5K/yr+31.3%5.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/door-wedge/search-terms)
## **Top door wedge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£43K30%£64K40%£85K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AFFIXERS Door Stop | Door Stoppers for Floor Anti-Skid Durable and Heavy Duty Rubber Door Stops | Ideal for All Types of Surfaces | Door Wedges Indoors| (Grey Pack of 3)**AFFIXERS**£5.54**4.5★6,112 rev](https://www.amazon.co.uk/dp/B0971Z6BY1) [2**Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey**AFFIXARC**£5.28**4.6★774 rev](https://www.amazon.co.uk/dp/B0D2781958) [3**fiXte Deluxe Heavy Duty Non-Slip Rubber Door Wedge Stopper (1 Light Grey/Cream)**fiXte**£2.91**4.3★1,543 rev](https://www.amazon.co.uk/dp/B07D33BXZN) [4**Alyvisun Rubber Door Stoppers for Floor 4Pcs Anti-Skid Doorstop Wedges Durable Wedge Locks Retainer Non-Slip Stackable Blocker for All Types Floors Indoor Outdoor**Alyvisun**£3.43**4.2★1,227 rev](https://www.amazon.co.uk/dp/B0CJ2ZCR19) [5**Rubber Doorstop Wedge Suitable for All Floors Non-Scratching and Anti-Slip Design (5 Packs)**KCTIN**£4.82**4.4★4,009 rev](https://www.amazon.co.uk/dp/B07PLPP158)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper**READAEER**£3.57**91 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTQHLRZ) [**Door Stop Pack of 4 Arrow Shape Door Stopper Floor Height Adjustable Scratch-Resistant Non-Slip Door Wedge Rubber Non-Toxic No Unpleasant Odour Door Buffers Protection for Balcony Door**Glanzend**£3.32**39 rev11mo ago](https://www.amazon.co.uk/dp/B0FK4YPPBN) [**2 Pieces Door Stop Door Wedges Door Wedges Indoors Rubber Door Stopper Rubber Door Wedge Door Wedge Heavy Duty Door Stopper Floor Door Stop Wedge Door Jammer.**KEZGLOBAL**£4.19**69 rev1y ago](https://www.amazon.co.uk/dp/B0F251XHSD) [**1 Piece Door Stop Door Wedges Door Wedges Indoors Rubber Door Stopper Rubber Door Wedge Door Wedge Heavy Duty Door Stopper Floor Door Stop Wedge Door Jammer.**KEZGLOBAL**£3.07**69 rev1y ago](https://www.amazon.co.uk/dp/B0F252GMVW) [**10Pcs Door Stops Door Stoppers for Floor Rubber Door Stop Door Wedges Indoors Door Wedges Indoors Rubber Suitable for Home Office and Other Places Where The Door Needs to be Open**hioseyre**£5.47**22 rev1y ago](https://www.amazon.co.uk/dp/B0F1YBM2FX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper**READAEER**£3.57**4.2★**▲ 79%**](https://www.amazon.co.uk/dp/B0FQTQHLRZ) [**2 Pieces Door Stop Door Wedges Door Wedges Indoors Rubber Door Stopper Rubber Door Wedge Door Wedge Heavy Duty Door Stopper Floor Door Stop Wedge Door Jammer.**KEZGLOBAL**£4.19**4.5★**▲ 78%**](https://www.amazon.co.uk/dp/B0F251XHSD) [**Rubber Doorstop Wedge Suitable for All Floors Non-Scratching and Anti-Slip Design (5 Packs)**KCTIN**£4.82**4.4★**▲ 52%**](https://www.amazon.co.uk/dp/B07PLPP158) [**10Pcs Door Stops Door Stoppers for Floor Rubber Door Stop Door Wedges Indoors Door Wedges Indoors Rubber Suitable for Home Office and Other Places Where The Door Needs to be Open**hioseyre**£5.47**3.8★**▲ 43%**](https://www.amazon.co.uk/dp/B0F1YBM2FX) [**Door Stop Pack of 4 Arrow Shape Door Stopper Floor Height Adjustable Scratch-Resistant Non-Slip Door Wedge Rubber Non-Toxic No Unpleasant Odour Door Buffers Protection for Balcony Door**Glanzend**£3.32**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B0FK4YPPBN)
**~~View all trending →~~**
## **What buyers say about door wedge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality arrived within timescale”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Value For Money**15%
*“Great value”*
**Grip**8%
*“Definitely none slip”*
**Strength**5%
*“Hold the doors well even on a breezy day”*
**Locking Mechanism**5%
*“It holds doors open securely”*
**Size-Overall**5%
*“Fitted well”*
**Ease Of Use**3%
*“Easy to use”*
**Efficiency**3%
*“Works ok”*
**Durability**3%
*“sturdy and durable”*
### **What buyers complain about **
**Quality-Overall**13%
*“Poor quality”*
**Thickness**12%
*“Too thick to put under the door”*
**Size-Overall**12%
*“No fitting”*
**Functionality-Overall**8%
*“Unfortunately, they just didnt perform as expected”*
**Strength**7%
*“Useless, not sturdy enough”*
**Grip**6%
*“does not grip”*
**Durability**5%
*“After a year”*
**Locking Mechanism**3%
*“Door Stops”*
**Weight Heavy**3%
*“its so heavy”*
**Material Quality**3%
*“Think quite hard plastic rather than rubber type”*
### **Top return reasons **
**Size-Overall**52%
**Thickness**10%
**Functionality-Overall**7%
**Grip**4%
**Compatibility-Overall**4%
**Height**3%
**Thin**3%
**Quality-Overall**2%
**Mechanism Issues**2%
**Strength**2%
## **Common questions**
- **Is door wedge profitable to sell on Amazon United Kingdom?**
- The niche generates £213K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +52.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the door wedge niche?**
- 18 brands and 43 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in door wedge?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.5%.
- **When does demand for door wedge peak?**
- Demand peaks in Jul–Sep; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the door wedge niche?**
- Listings span £2.87–£12.79; the average listing price is £5.21 (sweet spot $15–$100). The average incumbent carries 2,139 reviews — the moat a new listing must climb.
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