---
title: "Search terms — door stop - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/door-stop/search-terms"
last_updated: "2026-07-31T09:20:41.493Z"
locale: en
meta:
  description: "Niche score 64/100 · £1.4M/yr market · 3.0M searches/yr · £5.87 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · £1.4M/yr market · 3.0M searches/yr · £5.87 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — door stop - Flapen"
---

# **door stop**

**Launch it**

A $1.4M/yr market growing +37.9% this quarter with returns at 0.7% — clears our launch bar.

Market size 85Growth 61Conversion 79Competition 65Returns 96Price range 0Avg price 16Brand share 78Review moat 40Quality gap 45

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.4M**

£1.4M/yr · 3.0M searches

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+37.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,462.48**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.87**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.58–£12.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")