---
title: "Door Stop — £1.4M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/door-stop"
last_updated: "2026-07-31T05:30:21.435Z"
locale: en
meta:
description: "Niche score 64/100 · £1.4M/yr market · 3.0M searches/yr · £5.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £1.4M/yr market · 3.0M searches/yr · £5.87 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Door Stop — £1.4M/yr Amazon UK Niche (2026) - Flapen"
---
# **door stop**
**Launch it**
A $1.4M/yr market growing +37.9% this quarter with returns at 0.7% — clears our launch bar.
Market size 85Growth 61Conversion 79Competition 65Returns 96Price range 0Avg price 16Brand share 78Review moat 40Quality gap 45
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.4M**
£1.4M/yr · 3.0M searches
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+37.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,462.48**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£5.87**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.58–£12.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, door stop is a £1.4M/yr Amazon United Kingdom market (3.0M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul. Verdict: Launch it — 64/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door stop market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#34**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **81%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**57%**
Top 20: 98%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**37%**
- AFFIXERS19% - AFFIXARC14% - READAEER9% - Alyvisun8% - fiXte8% - H&S6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.9% search growth over the last 90 days.
100K60KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/door-stop/trend)
## **Top door stop search terms**
- **door stop**1.3M/yr+41.9%5.6% conv. - **door stoppers**399K/yr+45.2%4.3% conv. - **door stopper**214K/yr+19.5%3.6% conv. - **door stops**170K/yr+44.6%5.5% conv. - **door wedge**126K/yr+40.2%7.7% conv. - **doorstop**120K/yr+46.9%3.6% conv. - **door stops indoors**78K/yr+89.0%6.0% conv. - **door stoppers for skirtings**102K/yr-24.8%4.8% conv. - **rubber door stop**73K/yr+20.5%8.8% conv. - **door wedges indoors**55K/yr+71.2%12.5% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/door-stop/search-terms)
## **Top door stop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£70K10%£140K15%£210K20%£280K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AFFIXERS Door Stop | Door Stoppers for Floor Anti-Skid Durable and Heavy Duty Rubber Door Stops | Ideal for All Types of Surfaces | Door Wedges Indoors| (Grey Pack of 3)**AFFIXERS**£5.54**4.5★6,112 rev](https://www.amazon.co.uk/dp/B0971Z6BY1) [2**Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey**AFFIXARC**£5.28**4.6★774 rev](https://www.amazon.co.uk/dp/B0D2781958) [3**Alyvisun Rubber Door Stoppers for Floor 4Pcs Anti-Skid Doorstop Wedges Durable Wedge Locks Retainer Non-Slip Stackable Blocker for All Types Floors Indoor Outdoor**Alyvisun**£3.43**4.2★1,227 rev](https://www.amazon.co.uk/dp/B0CJ2ZCR19) [4**2 PCs Wall Mounted Door Stop | Heavy Duty Door Stopper | Stainless Steel Door Stops with Rubber Buffer | Doorstop for Indoors to Protect Walls**READAEER**£5.05**4.7★669 rev](https://www.amazon.co.uk/dp/B0DQL6W1HG) [5**Merriway BH02509 Heavy Duty Non-Slip Rubber Door Wedge Stopper 120 x 20 x 35mm Grey**Merriway**£2.90**4.4★19,029 rev](https://www.amazon.co.uk/dp/B00O7RRK5K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lafefe 6pcs Door Stopper Transparent Circular Silicone Door Handle Protectors Door Handle Impact Protection Wall Protector Self Adhesive Suitable for Walls and Refrigerators**Lafefe**£2.64**80 rev6mo ago](https://www.amazon.co.uk/dp/B0GGR2B6P9) [**2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper**READAEER**£3.57**91 rev10mo ago](https://www.amazon.co.uk/dp/B0FQTQHLRZ) [**Affixers 2-in-1 Self Adhesive Door Stop & Screw Mount | Stainless Steel Heavy Duty Door Stop | Black Door Stoppers for Floor & Skirting Boards | Rubber Door Stop Bumper (2 Pack)**AFFIXERS**£5.54**205 rev1y ago](https://www.amazon.co.uk/dp/B0FGSPQGBW) [**LIVIVO Weighted Door Stop - Heavy Door Stopper with Rope Knot Design and Handle Decorative Door Stop for Home Bedroom Living Room Office (Rope Knot)**LIVIVO**£8.79**900 rev1y ago](https://www.amazon.co.uk/dp/B0FB97P9SC) [**2 PCs Wall Mounted Door Stop | Heavy Duty Door Stopper | Stainless Steel Door Stops with Rubber Buffer | Doorstop for Indoors to Protect Walls**READAEER**£5.05**669 rev1y ago](https://www.amazon.co.uk/dp/B0DQL6W1HG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LIVIVO Weighted Door Stop - Heavy Door Stopper with Rope Knot Design and Handle Decorative Door Stop for Home Bedroom Living Room Office (Rope Knot)**LIVIVO**£8.79**4.4★**▲ 130%**](https://www.amazon.co.uk/dp/B0FB97P9SC) [**2 Pack Wooden Door Stop - Non-Slip Door Stoppers for Floor - Door Wedges for All Door Types and Surfaces Steady Door Stopper**READAEER**£3.57**4.2★**▲ 111%**](https://www.amazon.co.uk/dp/B0FQTQHLRZ) [**Westcott Stainless Steel Door Stop Round Door Stop with a Weight of 1.2 kg Door-Protecting Rubber Ring Extra Non-Slip Underside 10 cm Height 4 cm Stable in drafts E-19001 00**Westcott**£4.17**4.6★**▲ 84%**](https://www.amazon.co.uk/dp/B08PZ17V57) [**Bamboo Door Stop - Door Stoppers for Floor - Wooden Wedge Doorstop Rubber**BAM BOO BOX**£4.49**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B0BYZ2BH42) [**Rubber Door Stop 4 Pack Door Stoppers for Floor Door Stops Indoors Door Wedge Non-Slip Rubber Door Stopper Door Wedges Indoors Ideal for All Floor Types Grey**AFFIXARC**£5.28**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B0D2781958)
**~~View all trending →~~**
## **What buyers say about door stop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Excellent product”*
**Advertised Vs Actual Product**15%
*“As advertised”*
**Value For Money**12%
*“Excellent price”*
**Strength**6%
*“Very sturdy and easy to install”*
**Size-Overall**5%
*“Easy fit”*
**Ease Of Use**4%
*“Ease of use”*
**Grip**4%
*“Definitely none slip”*
**Weight Heavy**4%
*“Heavy item”*
**Locking Mechanism**4%
*“This door stopper works well”*
**Assembly/Installation**3%
*“well put together”*
### **What buyers complain about **
**Size-Overall**12%
*“No fitting”*
**Quality-Overall**10%
*“Absolute rubbish”*
**Thickness**8%
*“Too thick to put under the door”*
**Functionality-Overall**6%
*“Doesnt do as it should”*
**Locking Mechanism**6%
*“This item did not keep the door open”*
**Weight Heavy**6%
*“It's super heavy”*
**Durability**6%
*“Only lasted 3 weeks until they were bent in half”*
**Adhesion/Stickiness**4%
*“Loose there stick after a while”*
**Grip**4%
*“does not grip”*
**Strength**3%
*“The screws are really weak”*
### **Top return reasons **
**Size-Overall**42%
**Weight Heavy**12%
**Adhesion/Stickiness**5%
**Functionality-Overall**5%
**Thickness**4%
**Compatibility-Overall**3%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Weight Light**2%
## **Common questions**
- **Is door stop profitable to sell on Amazon United Kingdom?**
- The niche generates £1.4M/yr across 31 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.9%. Flapen's verdict: Launch it (64/100).
- **How competitive is the door stop niche?**
- 22 brands and 42 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in door stop?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.7%.
- **When does demand for door stop peak?**
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the door stop niche?**
- Listings span £2.58–£12.79; the average listing price is £5.87 (sweet spot $15–$100). The average incumbent carries 2,462 reviews — the moat a new listing must climb.
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