---
title: "Search terms — door alarm - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/door-alarm/search-terms"
last_updated: "2026-07-31T18:25:40.000Z"
locale: en
meta:
  description: "Niche score 42/100 · £79K/yr market · 150K searches/yr · £10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £79K/yr market · 150K searches/yr · £10.65 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — door alarm - Flapen"
---

# **door alarm**

**Skip it**

A small market ($79K/yr) — this niche doesn't clear our bar today.

Market size 20Growth 21Conversion 58Competition 39Returns 59Price range 31Avg price 39Brand share 39Review moat 71Quality gap 76

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****649.9**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.7%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£10.65**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£3.93–£20.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-7.1%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£79K**

£79K/yr · 150K searches