---
title: "Dewalt Drill — £577K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/dewalt-drill"
last_updated: "2026-07-31T08:32:08.162Z"
locale: en
meta:
description: "Niche score 44/100 · £577K/yr market · 417K searches/yr · £99.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £577K/yr market · 417K searches/yr · £99.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dewalt Drill — £577K/yr Amazon UK Niche (2026) - Flapen"
---
# **dewalt drill**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 63Growth 23Conversion 17Competition 60Returns 91Price range 39Avg price 75Brand share 3Review moat 61Quality gap 25
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£99.53**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£577K**
£577K/yr · 417K searches
**Review moat**
**Good****1,051.32**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£27.12–£216.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, dewalt drill is a £577K/yr Amazon United Kingdom market (417K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dewalt drill market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£498K–£597K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **28%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▲rising
**Sellers**
**78**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 94%
**Open market**
**0%**
- DEWALT91% - JYGMPRO4% - SundpeyPRO2% - FADAKWALT2% - Highlandhue1% - Bosch1%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -4.3% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/dewalt-drill/trend)
## **Top dewalt drill search terms**
- **dewalt drill**254K/yr-1.5%1.0% conv. - **dewalt combi drill**27K/yr-9.4%1.2% conv. - **dewalt cordless drill**25K/yr-5.1%1.2% conv. - **de walt drill cordless**18K/yr-0.2%1.1% conv. - **cordless drill dewalt**17K/yr-18.2%1.0% conv. - **drill dewalt**16K/yr-9.3%0.6% conv. - **dewalt drills**13K/yr-13.2%0.9% conv. - **dewalt dcd796**11K/yr+11.8%2.0% conv. - **dewalt 18v drill**9K/yr-15.2%1.6% conv. - **de walt drill**5K/yr-5.6%2.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/dewalt-drill/search-terms)
## **Top dewalt drill products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£58K20%£115K30%£173K40%£231K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DEWALT GG107 18V Combi Drill X2 Upgraded 1.5AH Batteries Fast Charger Latest T STAK CASE*Complete KIT Black**DEWALT**£105.46**4.6★758 rev](https://www.amazon.co.uk/dp/B00HWVN0XY) [2**DEWALT 18V XR Brushless Compact Hammer Drill Driver with 2 5Ah Lithium-Ion Batteries and TSTAK Kitbox UK Plug DCD799P2T-GB**DEWALT**£163.66**5.0★4 rev](https://www.amazon.co.uk/dp/B0FG81CPM9) [3**DEWALT 18V CORDLESS LITHIUM COMBI HAMMER DRILL XR BODY ONLY ***DEWALT**£48.31**4.6★410 rev](https://www.amazon.co.uk/dp/B00T7UCIYA) [4**DeWalt DCD709N-XJ Cordless Impact Drill 18V 65Nm (Product Only)**DEWALT**£64.21**4.4★160 rev](https://www.amazon.co.uk/dp/B0C3QNK68G) [5**Dewalt 18V XR Cordless Brushless Impact Driver DCF887N & Combi Drill DCD796N Body Only Twin Pack**DEWALT**£114.90**4.7★153 rev](https://www.amazon.co.uk/dp/B099N1NFMK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DEWALT 18V XR Multi-Head Drill Driver with 4 Interchangeable Heads with Soft Storage Bag and 10 pc 57mm PH & PZ FLEXTORQ Screwdriving Keyring Set Tool Only DCD803KN-XJ**DEWALT**£216.32**34 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPD3B9L) [**SundpeyPRO Cordless Hammer Drill 1/2 - 21V Brushless Power Drill Set with 2 x 4.0Ah Battery & 20+3 Torque & 2150RPM Electric Drills with Self-Locking Metal Chuck & Fast Charger for DIY Home Use**SundpeyPRO**£57.56**41 rev11mo ago](https://www.amazon.co.uk/dp/B0FM7S9TZT) [**Bosch Cordless Combi Drill EasyImpact 18V-38 Modern Blue (1x Battery 2.5 Ah 18 Volt System in Carrying Case)**Bosch**£43.99**237 rev12mo ago](https://www.amazon.co.uk/dp/B0FJY1X23L) [**DEWALT 18V XR Brushless Compact Hammer Drill Driver with 2 5Ah Lithium-Ion Batteries and TSTAK Kitbox UK Plug DCD799P2T-GB**DEWALT**£163.66**4 rev1y ago](https://www.amazon.co.uk/dp/B0FG81CPM9) [**DeWalt DCD796N 18V XR Cordless Brushless Combi Drill Body Only**DEWALT**£60.50**172 rev1y ago](https://www.amazon.co.uk/dp/B0F5WZQ12C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cordless Drill Driver 21V Cordless Hammer Drill Set 42N.m Battery Drill 25+3 Torque Set 2-Speed LED Light 2.0AH Battery 24PCS Electric Drill Set for Home and Garden DIY Project (Yellow)**Highlandhue**£27.12**3.5★**▲ 313%**](https://www.amazon.co.uk/dp/B0GTFZM3VC) [**DEWALT 18V XR Multi-Head Drill Driver with 4 Interchangeable Heads with Soft Storage Bag and 10 pc 57mm PH & PZ FLEXTORQ Screwdriving Keyring Set Tool Only DCD803KN-XJ**DEWALT**£216.32**4.7★**▲ 228%**](https://www.amazon.co.uk/dp/B0GHPD3B9L) [**Bosch Cordless Combi Drill EasyImpact 18V-38 Modern Blue (1x Battery 2.5 Ah 18 Volt System in Carrying Case)**Bosch**£43.99**4.7★**▲ 177%**](https://www.amazon.co.uk/dp/B0FJY1X23L) [**DEWALT 18V XR Brushless Compact Hammer Drill Driver with 2 5Ah Lithium-Ion Batteries and TSTAK Kitbox UK Plug DCD799P2T-GB**DEWALT**£163.66**5.0★**▲ 154%**](https://www.amazon.co.uk/dp/B0FG81CPM9) [**SundpeyPRO Cordless Hammer Drill 1/2 - 21V Brushless Power Drill Set with 2 x 4.0Ah Battery & 20+3 Torque & 2150RPM Electric Drills with Self-Locking Metal Chuck & Fast Charger for DIY Home Use**SundpeyPRO**£57.56**4.6★**▲ 148%**](https://www.amazon.co.uk/dp/B0FM7S9TZT)
**~~View all trending →~~**
## **What buyers say about dewalt drill**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Value for money”*
**Quality-Overall**18%
*“Good piece of kit”*
**Ease Of Use**12%
*“easy to handle”*
**Advertised Vs Actual Product**7%
*“Exactly as described”*
**Battery Life**6%
*“Good battery life”*
**Strength**5%
*“Strong”*
**Weight Light**4%
*“A powerful small lightweight drill”*
**Durability**4%
*“durable”*
**Charging**3%
*“a charger all in one really well made case value for your money in buying it this way I love the drill it has everything you need hammer drill screwdriver plenty of different settings so easy to use 10/10 for the drill 10/10 for the seller”*
**Size-Overall**2%
*“Its a good size”*
### **What buyers complain about **
**Value For Money**15%
*“Overpriced”*
**Durability**14%
*“Small bits started to slip in the chuck after about 10 uses”*
**Quality-Overall**13%
*“build quality is not as good other brands”*
**Size-Overall**6%
*“It was quite large”*
**Battery Life**6%
*“The power and length of use is down to the battery you use”*
**Advertised Vs Actual Product**6%
*“False advertising”*
**Functionality-Overall**5%
*“Doesnt work”*
**Weight Heavy**3%
*“very heavy for general DIY use”*
**Strength**3%
*“Not very powerful”*
**Weight Light**3%
*“Very light weight no medium to serious use”*
### **Top return reasons **
**Functionality-Overall**27%
**Defective Material/Parts**11%
**Strength**8%
**Durability**5%
**Size-Overall**5%
**Quality-Overall**4%
**Charging**4%
**Battery Life**4%
**Advertised Vs Actual Product**3%
**Mechanism Issues**3%
## **Common questions**
- **Is dewalt drill profitable to sell on Amazon United Kingdom?**
- The niche generates £577K/yr across 25 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dewalt drill niche?**
- 6 brands and 78 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dewalt drill?**
- Top complaints mined from reviews: Value For Money, Durability, Quality-Overall. The return rate is 1.2%.
- **When does demand for dewalt drill peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the dewalt drill niche?**
- Listings span £27.12–£216.32; the average listing price is £99.53 (sweet spot $15–$100). The average incumbent carries 1,051 reviews — the moat a new listing must climb.
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