---
title: "Dark Grey Paint — £218K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/dark-grey-paint"
last_updated: "2026-07-31T11:46:46.098Z"
locale: en
meta:
description: "Niche score 41/100 · £218K/yr market · 406K searches/yr · £15.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £218K/yr market · 406K searches/yr · £15.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Grey Paint — £218K/yr Amazon UK Niche (2026) - Flapen"
---
# **dark grey paint**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 13Conversion 45Competition 40Returns 90Price range 57Avg price 75Brand share 0Review moat 24Quality gap 52
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.06**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£9.24–£22.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£218K**
£218K/yr · 406K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****6,594.89**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-24.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dark grey paint is a £218K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark grey paint market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£151K–£188K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **79%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Johnstone's85% - THE ONE7% - Crown5% - Ronseal2% - Dulux2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.6% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/dark-grey-paint/trend)
## **Top dark grey paint search terms**
- **grey paint**126K/yr-26.0%2.3% conv. - **grey paint for walls**59K/yr-27.1%2.6% conv. - **dark grey paint**36K/yr-10.7%1.8% conv. - **light grey paint for walls**35K/yr-25.0%2.5% conv. - **grey wall paint**23K/yr-25.1%2.0% conv. - **light grey paint**19K/yr-16.5%1.7% conv. - **grey emulsion paint for walls**18K/yr-30.7%3.2% conv. - **gray paint for walls**18K/yr-34.7%2.0% conv. - **dark grey paint for walls**11K/yr-31.1%1.6% conv. - **grey silk emulsion paint**8K/yr-21.4%2.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/dark-grey-paint/search-terms)
## **Top dark grey paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£65K40%£87K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Wall & Ceiling Paint - Manhattan Grey - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L Pack of 1**Johnstone's**£17.90**4.5★1,602 rev](https://www.amazon.co.uk/dp/B00Q2N5D2E) [2**Johnstones Wall and Ceiling Paint Manhattan Grey Silk Finish Emulsion Paint Fantastic Coverage Easy to Apply Dry in 1 2 Hours 12 M2 per Litre 5 L**Johnstone's**£18.06**4.6★1,826 rev](https://www.amazon.co.uk/dp/B00Q2NAD9M) [3**Johnstones - Washable Paint - Frosted Silver - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.44**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07P22FNPY) [4**Johnstones 307091 - Wall and Ceiling Paint Matt - Interior Paint - Contemporary Finish - Suitable for Interior Walls and Ceilings - Manhattan Grey - 2.5 L**Johnstone's**£11.78**4.5★1,292 rev](https://www.amazon.co.uk/dp/B00AHYEFQO) [5**Johnstones 305978 Vinyl Matt Emulsion - Steel Smoke 2.5**Johnstone's**£13.15**4.5★388 rev](https://www.amazon.co.uk/dp/B004MAYX7K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ronseal One Coat Everywhere Paint Charcoal Grey Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects**Ronseal**£18.85**83 rev2y ago](https://www.amazon.co.uk/dp/B0D2HJS7YV) [**Dulux Simply Refresh Feature Wall Matt Emulsion Paint 5569239 Cannon Ball - 1.25 L**Dulux**£17.70**16,828 rev5y ago](https://www.amazon.co.uk/dp/B08Z329Z6K) [**Johnstones 10L Contract Matt Emulsion Grey Paint Walls Plaster Build Home House**Johnstone's**£22.56**384 rev6y ago](https://www.amazon.co.uk/dp/B086XKWMGN) [**Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml**Johnstone's**£9.49**1,803 rev6y ago](https://www.amazon.co.uk/dp/B086QCZGJX) [**Johnstones - Wall & Ceiling Paint - Steel Smoke - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L**Johnstone's**£21.10**22 rev7y ago](https://www.amazon.co.uk/dp/B07QV2DBXB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones - Wall & Ceiling Paint - Steel Smoke - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 5L**Johnstone's**£21.10**4.4★**▲ 292%**](https://www.amazon.co.uk/dp/B07QV2DBXB) [**Johnstones - Quick Dry & Nondrip Satin Paint for Wood & Metal - Manhattan Grey | Interior & Exterior | Self-Undercoating Low Odour Water-Based Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml**Johnstone's**£9.49**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B086QCZGJX) [**STX_377648 Crown Non Breath Easy Matt Emulsion 10L Soft Grey ()**Crown**£22.42**4.0★**▲ 41%**](https://www.amazon.co.uk/dp/B07R61HGQY) [**Johnstones 307091 - Wall and Ceiling Paint Matt - Interior Paint - Contemporary Finish - Suitable for Interior Walls and Ceilings - Manhattan Grey - 2.5 L**Johnstone's**£11.78**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B00AHYEFQO) [**Johnstones - Washable Paint - Frosted Silver - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.44**4.5★**▲ 17%**](https://www.amazon.co.uk/dp/B07P22FNPY)
**~~View all trending →~~**
## **What buyers say about dark grey paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**23%
*“Excellent quality paint”*
**Color**21%
*“Beautiful colour”*
**Value For Money**13%
*“Great value for money”*
**Engraving/Paint/Sublimation**9%
*“Great paint, easy to apply”*
**Quality-Overall**9%
*“Excellent quality, easy to apply, fast drying with almost no odur”*
**Coverage**7%
*“Covers well”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**3%
*“ease of use”*
**Moist/Dry**2%
*“Excellent coverage dry really quick”*
**Thickness**1%
*“the thick consistency meant that it covered the area well where I was painting”*
### **What buyers complain about **
**Paint Quality**41%
*“Rubbish paint”*
**Color**16%
*“Colour not as expected”*
**Size-Overall**8%
*“My fault for not checking the size”*
**Leak-Proof**3%
*“It came burst and leak all and couldnt be used”*
**Ease Of Cleaning**3%
*“you cant wipe it”*
**Weight Light**3%
*“Too light weight”*
**Coverage**3%
*“Very poor coverage”*
**Durability**2%
*“VERY poor durability”*
**Advertised Vs Actual Product**2%
*“stupidly went by the picture in the ad”*
**Ease Of Use**2%
*“It also tends to peel off quite easily”*
### **Top return reasons **
**Color**42%
**Paint Quality**27%
**Size-Overall**20%
**Advertised Vs Actual Product**2%
**Leak-Proof**2%
**Weight Light**1%
**Value For Money**1%
**Compatibility-Overall**1%
**Adhesion/Stickiness**1%
**Quality-Overall**1%
## **Common questions**
- **Is dark grey paint profitable to sell on Amazon United Kingdom?**
- The niche generates £218K/yr across 19 tracked products. 90-day search growth is -24.6%. Flapen's verdict: Skip it (41/100).
- **How competitive is the dark grey paint niche?**
- 5 brands and 48 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dark grey paint?**
- Top complaints mined from reviews: Paint Quality, Color, Size-Overall. The return rate is 1.2%.
- **When does demand for dark grey paint peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dark grey paint niche?**
- Listings span £9.24–£22.56; the average listing price is £15.06 (sweet spot $15–$100). The average incumbent carries 6,595 reviews — the moat a new listing must climb.
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