---
title: "Search terms — d shaped soft close toilet seat - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/d-shaped-soft-close-toilet-seat/search-terms"
last_updated: "2026-07-31T08:59:14.824Z"
locale: en
meta:
  description: "Niche score 54/100 · £397K/yr market · 336K searches/yr · £19.96 avg price. Soft demand (-9.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £397K/yr market · 336K searches/yr · £19.96 avg price. Soft demand (-9.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — d shaped soft close toilet seat - Flapen"
---

# **d shaped soft close toilet seat**

**Worth a look**

Shows a sweet-spot price point ($19.96 avg), but soft demand (-9.7% this quarter) keeps it on the watch list.

Market size 55Growth 20Conversion 66Competition 31Returns 84Price range 82Avg price 87Brand share 54Review moat 35Quality gap 78

**Avg price**

**Great****£19.96**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£11.96–£31.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£397K**

£397K/yr · 336K searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,003.81**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-9.7%**

90-day search growth — must beat 0% to launch