---
title: "Craft Knife — £167K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/craft-knife"
last_updated: "2026-07-31T08:31:51.825Z"
locale: en
meta:
description: "Niche score 42/100 · £167K/yr market · 628K searches/yr · £5.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £167K/yr market · 628K searches/yr · £5.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Craft Knife — £167K/yr Amazon UK Niche (2026) - Flapen"
---
# **craft knife**
**Skip it**
Prices mostly outside the sweet spot ($2.12–$13.83) — this niche doesn't clear our bar today.
Market size 35Growth 14Conversion 56Competition 29Returns 97Price range 0Avg price 16Brand share 58Review moat 47Quality gap 58
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,803.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£167K**
£167K/yr · 628K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£5.61**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.12–£13.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, craft knife is a £167K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **craft knife market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£168K–£224K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#203**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **48%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 99%
**Open market**
**25%**
- HAORQEE21% - Blue Spot Tools17% - Amazon Basics17% - Modelcraft8% - DEKTON8% - Westcott5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
15K10KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/craft-knife/trend)
## **Top craft knife search terms**
- **craft knife**314K/yr-21.4%4.6% conv. - **exacto knife**57K/yr-18.0%3.8% conv. - **hobby knife**47K/yr-13.5%4.1% conv. - **craft knife for adults uk**47K/yr-38.8%4.7% conv. - **scalpel craft knife**22K/yr-23.8%4.9% conv. - **craft knives**19K/yr-18.4%4.2% conv. - **craft knife set**20K/yr-26.4%2.9% conv. - **craft scalpel**13K/yr-17.8%5.0% conv. - **modelling knife**11K/yr-13.7%5.9% conv. - **crafting knife**13K/yr-29.4%3.0% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/craft-knife/search-terms)
## **Top craft knife products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£33K30%£50K40%£67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Precision Craft Knife Set With 2 Knives and 10 Spare Blades - Professional Exacto for Adult Carving Hobby Modeling and Art Projects**HAORQEE**£5.07**4.4★279 rev](https://www.amazon.co.uk/dp/B0CZMQKXJ7) [2**Blue Spot Soft Grip Precision Knife Set**Blue Spot Tools**£4.79**4.5★6,394 rev](https://www.amazon.co.uk/dp/B002HMRUWA) [3**Amazon Basics 29-Piece Precision Hobby Knife Set Red**Amazon Basics**£6.69**4.7★6,024 rev](https://www.amazon.co.uk/dp/B07V83Q9W8) [4**Dekton 3-Piece Snap-Off Utility Knife Set with Retractable Blades Ergonomic Non-Slip Handles Heavy-Duty Construction for Cutting Cardboard Carpet and More Ideal for DIY and Professional Use**DEKTON**£2.12**4.5★116 rev](https://www.amazon.co.uk/dp/B07W92WW4K) [5**Modelcraft PKN3305/S Precision Craft Knife Set Silver 16 Piece**Modelcraft**£7.10**4.7★6,447 rev](https://www.amazon.co.uk/dp/B00VG28S9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wallpaper Tools Vinyl Application Kit Wrap Installation Tool Set with Felt Squeegee Craft Knife Replacement Blades Window Tint Car Film Smoothing Tools for DIY Home & Vehicle Projects 18+**KRENIE**£5.99**16 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MRRM66) [**KEWAYO Retractable Pen Utility Knife 6-Piece Craft Cutting Set with 24 Blades Precision Pen Cutter for Scrapbooking Journaling Card Making & School Projects**KEWAYO**£7.39**13 rev9mo ago](https://www.amazon.co.uk/dp/B0FWK7XGLR) [**Professional 8-Pack Retractable Craft Cutters - for Home and Workshop Projects**Otto Car**£8.09**11 rev9mo ago](https://www.amazon.co.uk/dp/B0FTWL8WGR) [**Model Making Tools Kit 14 PCS Hobby Tool Set for Plastic Model Kits Gundam Building Car Models Miniature Assembly - Craft Knife Replacement Blades - Repair and Crafting with Storage Box**KRENIE**£7.55**67 rev1y ago](https://www.amazon.co.uk/dp/B0FC5PP57H) [**Craft Knife Exacto Knife Hobby Knife Set Include 2pcs Craft Scalpel Knives & 10 Spare Blades Precision Carving Knifes Utility Knifes for DIY Art Crafting Modelling Paper Cutting Scrapbooking**Fresilkora**£5.52**25 rev1y ago](https://www.amazon.co.uk/dp/B0F4X2JGH9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wallpaper Tools Vinyl Application Kit Wrap Installation Tool Set with Felt Squeegee Craft Knife Replacement Blades Window Tint Car Film Smoothing Tools for DIY Home & Vehicle Projects 18+**KRENIE**£5.99**3.8★**▲ 308%**](https://www.amazon.co.uk/dp/B0G4MRRM66) [**Westcott 84010 00 Scalpel with Metal Handle and Replaceable Blade Silver 12 cm**Westcott**£3.02**4.5★**▲ 188%**](https://www.amazon.co.uk/dp/B002QRKARS) [**Dekton 3-Piece Snap-Off Utility Knife Set with Retractable Blades Ergonomic Non-Slip Handles Heavy-Duty Construction for Cutting Cardboard Carpet and More Ideal for DIY and Professional Use**DEKTON**£2.12**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B07W92WW4K) [**Amazon Basics Soft Grip Retractable Box Cutter with 3 Replaceable Blades Black/Silver**Amazon Basics**£2.59**4.2★**▲ 53%**](https://www.amazon.co.uk/dp/B08D9S39JG) [**Rolson 62917 17 pc Hobby Knife Set**Rolson**£6.05**4.5★**▲ 47%**](https://www.amazon.co.uk/dp/B000WDXMZ0)
**~~View all trending →~~**
## **What buyers say about craft knife**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**28%
*“Excellent value for money”*
**Quality-Overall**22%
*“Excellent quality”*
**Ease Of Use**16%
*“Easy to use”*
**Advertised Vs Actual Product**7%
*“A1+++ item as stated”*
**Grip**7%
*“a good grip”*
**Weight Light**4%
*“They are much lighter than the expensive handles”*
**Design-Overall**2%
*“They do the job they were designed for”*
**Durability**2%
*“it very durable for when making his Warhammer models”*
**Size-Overall**2%
*“Perfect size for cutting parcels open”*
**Comfort-Overall**1%
*“very comfy to use”*
### **What buyers complain about **
**Quality-Overall**23%
*“Quality control issues”*
**Durability**17%
*“I wouldnt expect them to be particularly durable”*
**Strength**10%
*“Not very sturdy”*
**Ease Of Use**6%
*“Unfit for use”*
**Value For Money**6%
*“Not worth the money even at £1.82”*
**Grip**4%
*“The knife tool doesnt even hold the blade it just falls out”*
**Functionality-Overall**4%
*“Does not work”*
**Material Quality**3%
*“Plastic snapped, hard to tell if it was damaged or just an inferior material”*
**Thickness**3%
*“Blades are very thin and flimsy,”*
**Size-Overall**3%
*“Tho bought for this purpose because the bigger types just are too big”*
### **Top return reasons **
**Quality-Overall**16%
**Defective Material/Parts**13%
**Strength**13%
**Size-Overall**12%
**Mechanism Issues**11%
**Functionality-Overall**9%
**Certifications**3%
**Durability**3%
**Grip**2%
**Material Quality**2%
## **Common questions**
- **Is craft knife profitable to sell on Amazon United Kingdom?**
- The niche generates £167K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the craft knife niche?**
- 17 brands and 31 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in craft knife?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 0.6%.
- **When does demand for craft knife peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the craft knife niche?**
- Listings span £2.12–£13.83; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 1,804 reviews — the moat a new listing must climb.
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