---
title: "Search terms — coat hooks - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/coat-hooks/search-terms"
last_updated: "2026-07-31T08:01:07.350Z"
locale: en
meta:
  description: "Niche score 59/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — coat hooks - Flapen"
---

# **coat hooks**

**Worth a look**

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 82Growth 7Conversion 59Competition 79Returns 95Price range 47Avg price 25Brand share 77Review moat 45Quality gap 48

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.2M**

£1.2M/yr · 2.7M searches

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£3.25–£25.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,042.02**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£9.05**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-36.0%**

90-day search growth — must beat 0% to launch