---
title: "Cm927 — £0/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/cm927"
last_updated: "2026-07-31T07:58:17.478Z"
locale: en
meta:
description: "Niche score 22/100 · £0/yr market · 9K searches/yr · £67.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 22/100 · £0/yr market · 9K searches/yr · £67.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cm927 — £0/yr Amazon UK Niche (2026) - Flapen"
---
# **cm927**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 0Returns 15Price range 95Avg price 87Brand share 0Review moat 93Quality gap 67
**Price range**
**Incredible****£56.13–£73.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****137.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£67.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£0**
£0/yr · 9K searches
**Growth**
**Bad****-66.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, cm927 is a £0/yr Amazon United Kingdom market (9K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 22/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cm927 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£17K–£34K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#223**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **10.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**8**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- TotalHome40% - Hanicks33% - LavaTap28%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -66.7% search growth over the last 90 days.
900700Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 21.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/cm927/trend)
## **Top cm927 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£020%£030%£040%£0101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TotalHome - Wireless Room Thermostat & Receiver (Honeywell/Resideo) CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk2 Replacement) (TTHWFP) White**TotalHome**£56.13**4.5★75 rev](https://www.amazon.co.uk/dp/B0FDKXBJ53) [2**LavaTap Pro Honeywell Wireless Programmable Thermostat CM927 CM921 CM727 Replacement 7 Day Central Heating Programmer Boiler Plus Compliant White Standard**LavaTap**£69.12**4.4★165 rev](https://www.amazon.co.uk/dp/B0BSMF7YRV) [3**Hanicks Honeywell-Resideo TotalHome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk3 Replacement) Wireless Room Thermostat & Receiver Kit TTHWFP**Hanicks**£72.45**4.1★68 rev](https://www.amazon.co.uk/dp/B09JX19PF6) [4**Honeywell-Resideo Totalhome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk 3 Replacement) Wireless Room Thermostat & Receiver TTHWFP - Hanicks**Hanicks**£73.05**4.4★242 rev](https://www.amazon.co.uk/dp/B09LS9GBTX)
### **Newest**
by launch date
[**TotalHome - Wireless Room Thermostat & Receiver (Honeywell/Resideo) CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk2 Replacement) (TTHWFP) White**TotalHome**£56.13**75 rev1y ago](https://www.amazon.co.uk/dp/B0FDKXBJ53) [**LavaTap Pro Honeywell Wireless Programmable Thermostat CM927 CM921 CM727 Replacement 7 Day Central Heating Programmer Boiler Plus Compliant White Standard**LavaTap**£69.12**165 rev3y ago](https://www.amazon.co.uk/dp/B0BSMF7YRV) [**Hanicks Honeywell-Resideo TotalHome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk3 Replacement) Wireless Room Thermostat & Receiver Kit TTHWFP**Hanicks**£72.45**68 rev4y ago](https://www.amazon.co.uk/dp/B09JX19PF6) [**Honeywell-Resideo Totalhome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk 3 Replacement) Wireless Room Thermostat & Receiver TTHWFP - Hanicks**Hanicks**£73.05**242 rev4y ago](https://www.amazon.co.uk/dp/B09LS9GBTX)
### **Trending**
90-day click momentum
[**Hanicks Honeywell-Resideo TotalHome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk3 Replacement) Wireless Room Thermostat & Receiver Kit TTHWFP**Hanicks**£72.45**4.1★**▲ 132%**](https://www.amazon.co.uk/dp/B09JX19PF6) [**LavaTap Pro Honeywell Wireless Programmable Thermostat CM927 CM921 CM727 Replacement 7 Day Central Heating Programmer Boiler Plus Compliant White Standard**LavaTap**£69.12**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B0BSMF7YRV) [**TotalHome - Wireless Room Thermostat & Receiver (Honeywell/Resideo) CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk2 Replacement) (TTHWFP) White**TotalHome**£56.13**4.5★**▲ 10%**](https://www.amazon.co.uk/dp/B0FDKXBJ53) [**Honeywell-Resideo Totalhome CM927 CM921 CM727 CM721 CMS927 CMS927B1049 (Mk 3 Replacement) Wireless Room Thermostat & Receiver TTHWFP - Hanicks**Hanicks**£73.05**4.4★**▼ 49%**](https://www.amazon.co.uk/dp/B09LS9GBTX)
## **What buyers say about cm927**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“But it is a lot cheaper- so I am pretty happy with it”*
**Connectivity-Overall**13%
*“and already linked so worked immediately”*
**Compatibility-Overall**13%
*“Worked brilliantly and compatible with existing system”*
**Advertised Vs Actual Product**13%
*“Item is as described”*
**Instructions/User Manual/Troubleshooting**8%
*“bought as a replacement easy for follow instructions”*
**Assembly/Installation**8%
*“Easy to install”*
**Efficiency**8%
*“Works really well”*
**Temperature Retention**4%
*“Works really well keeps the house at a much more constant temperature then the old one did”*
**Functionality-Overall**4%
*“Works well”*
**Maintenance And Repair**4%
*“Exactly what needed to replace my old unit”*
### **What buyers complain about **
**Connectivity-Overall**25%
*“It didnt connect at first”*
**Functionality-Overall**8%
*“or the link doesn't work”*
**Compatibility-Overall**8%
*“after several hours it unpairs again”*
**Display-Overall**8%
*“Replaced a Honeywell CM921 on which the display had lost lots of the imaging”*
**Value For Money**8%
*“It's a waste of money”*
**Heating**8%
*“the heating then goes off”*
**Instructions/User Manual/Troubleshooting**8%
*“The instruction manual is awful, sparse and lacking in any detail”*
### **Top return reasons **
**Compatibility-Overall**49%
**Connectivity-Overall**12%
**Functionality-Overall**10%
**Heating**5%
**Defective Material/Parts**4%
**Display-Overall**3%
**Features-Overall**3%
**Product Condition**3%
**Advertised Vs Actual Product**1%
**Wet Cleaning**1%
## **Common questions**
- **Is cm927 profitable to sell on Amazon United Kingdom?**
- The niche generates £0/yr across 4 tracked products. 90-day search growth is -66.7%. Flapen's verdict: Skip it (22/100).
- **How competitive is the cm927 niche?**
- 3 brands and 8 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cm927?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Compatibility-Overall. The return rate is 7.8% — above our launch gate.
- **When does demand for cm927 peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 21.8× the quietest.
- **What does it cost to enter the cm927 niche?**
- Listings span £56.13–£73.05; the average listing price is £67.69 (sweet spot $15–$100). The average incumbent carries 138 reviews — the moat a new listing must climb.
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