---
title: "Trend — cloakroom basin - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/cloakroom-basin/trend"
last_updated: "2026-07-31T08:45:16.965Z"
locale: en
meta:
  description: "Niche score 60/100 · £99K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £99K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cloakroom basin - Flapen"
---

# **cloakroom basin**

**Worth a look**

Shows a thin review moat (264 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 25Conversion 50Competition 81Returns 87Price range 84Avg price 85Brand share 74Review moat 87Quality gap 63

**Review moat**

**Great****263.6**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.86**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£3.96–£81.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****4.0%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£99K**

£99K/yr · 131K searches

**Growth**

**Okay****+0.2%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")