---
title: "Search terms — circlip pliers - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/circlip-pliers/search-terms"
last_updated: "2026-07-31T10:25:43.312Z"
locale: en
meta:
  description: "Niche score 52/100 · £197K/yr market · 152K searches/yr · £10.10 avg price. Soft demand (-1.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £197K/yr market · 152K searches/yr · £10.10 avg price. Soft demand (-1.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — circlip pliers - Flapen"
---

# **circlip pliers**

**Worth a look**

Shows searches that convert (12.8% search→purchase), but soft demand (-1.8% this quarter) keeps it on the watch list.

Market size 39Growth 24Conversion 96Competition 31Returns 94Price range 55Avg price 34Brand share 48Review moat 64Quality gap 63

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****933.18**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£3.76–£28.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£197K**

£197K/yr · 152K searches

**Avg price**

**Okay****£10.10**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch