---
title: "Cigarette Filters — £130K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/cigarette-filters"
last_updated: "2026-07-31T07:17:56.194Z"
locale: en
meta:
description: "Niche score 35/100 · £130K/yr market · 107K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £130K/yr market · 107K searches/yr · £8.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cigarette Filters — £130K/yr Amazon UK Niche (2026) - Flapen"
---
# **cigarette filters**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 29Growth 28Conversion 97Competition 2Returns 100Price range 0Avg price 23Brand share 0Review moat 57Quality gap 21
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,200.83**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£130K**
£130K/yr · 107K searches
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£8.29**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£6.20–£14.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cigarette filters is a £130K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cigarette filters market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£124K–£166K**
- units × avg price
- **Conversion rate**
- **14.7%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **50%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**62**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Swan51% - JD Brands29% - PURIZE15% - White Hinge3% - Angzhili3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
2K2K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/cigarette-filters/trend)
## **Top cigarette filters search terms**
- **cigarette filters**84K/yr+5.1%3.2% conv. - **cigarette tips**9K/yr-4.3%3.3% conv. - **cigarette filter tips**9K/yr-2.2%2.5% conv. - **cigarette filter**5K/yr-16.7%0.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/cigarette-filters/search-terms)
## **Top cigarette filters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£20K30%£39K45%£59K60%£78K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS**Swan**£6.63**4.8★3,710 rev](https://www.amazon.co.uk/dp/B00NKFUKCA) [2**JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm**JD Brands**£6.20**4.8★2,063 rev](https://www.amazon.co.uk/dp/9552180570) [3**PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow**PURIZE**£8.58**4.7★202 rev](https://www.amazon.co.uk/dp/B0848X1QY8) [4**PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green**PURIZE**£14.51**4.5★300 rev](https://www.amazon.co.uk/dp/B099X85C1V) [5**10x Boxes Ultra Slim Filter Tips Small Cigarette Tobacco Rolling Roach ~1600Pc - White Hinge UK Registered TM**White Hinge**£7.07**4.8★697 rev](https://www.amazon.co.uk/dp/B07DPPSXBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green**PURIZE**£14.51**300 rev4y ago](https://www.amazon.co.uk/dp/B099X85C1V) [**PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow**PURIZE**£8.58**202 rev5y ago](https://www.amazon.co.uk/dp/B0848X1QY8) [**Angzhili 100Pcs Efficient Disposable Cigarette Filters for Smokers Reduces Tar Tobacco Filter Tip Mouthpiece**Angzhili**£6.73**233 rev7y ago](https://www.amazon.co.uk/dp/B07VJDL24M) [**10x Boxes Ultra Slim Filter Tips Small Cigarette Tobacco Rolling Roach ~1600Pc - White Hinge UK Registered TM**White Hinge**£7.07**697 rev8y ago](https://www.amazon.co.uk/dp/B07DPPSXBJ) [**10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS**Swan**£6.63**3,710 rev11y ago](https://www.amazon.co.uk/dp/B00NKFUKCA)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PURIZE Glas I 100 XTRA Slim Size Activated Carbon Filter Green**PURIZE**£14.51**4.5★**▲ 296%**](https://www.amazon.co.uk/dp/B099X85C1V) [**PURIZE Bag | 50 Xtra Slim Size Activated Carbon Filters (Set) Yellow**PURIZE**£8.58**4.7★**▲ 40%**](https://www.amazon.co.uk/dp/B0848X1QY8) [**JDbrands SWAN Slimline Filter Tips-10 box-1650 Tips Paper Yellow 4 x 4 x 2 cm**JD Brands**£6.20**4.8★**▲ 15%**](https://www.amazon.co.uk/dp/9552180570) [**10 PACK OF SWAN EXTRA SLIM CIGARETTE FILTER TIPS(HALF BOX) = 1200 TIPS**Swan**£6.63**4.8★**— 5%**](https://www.amazon.co.uk/dp/B00NKFUKCA) [**10x Boxes Ultra Slim Filter Tips Small Cigarette Tobacco Rolling Roach ~1600Pc - White Hinge UK Registered TM**White Hinge**£7.07**4.8★**▼ 51%**](https://www.amazon.co.uk/dp/B07DPPSXBJ)
**~~View all trending →~~**
## **What buyers say about cigarette filters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**51%
*“Good value for money”*
**Advertised Vs Actual Product**24%
*“Exactly as described”*
**Quality-Overall**13%
*“Good condition and exactly as advertised”*
**Filtration**4%
*“Filters well”*
**Durability**3%
*“lasts for ages”*
**Ease Of Use**1%
*“sturdy easy to use”*
**Strength**1%
*“Brilliant sturdy does what it says on the tin”*
### **What buyers complain about **
**Value For Money**50%
*“A bit expensive”*
**Taste-Overall**25%
*“couldn't taste tobacco with these filters”*
**Thickness**13%
*“Extra slim”*
### **Top return reasons **
**Filtration**19%
**Moist/Dry**13%
**Water Resistance**13%
**Size-Overall**13%
**Thickness**13%
**Taste-Overall**13%
**Value For Money**13%
**Advertised Vs Actual Product**6%
## **Common questions**
- **Is cigarette filters profitable to sell on Amazon United Kingdom?**
- The niche generates £130K/yr across 6 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (35/100).
- **How competitive is the cigarette filters niche?**
- 5 brands and 62 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cigarette filters?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.1%.
- **When does demand for cigarette filters peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the cigarette filters niche?**
- Listings span £6.20–£14.51; the average listing price is £8.29 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.
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