---
title: "Chimney Draught Excluder — £152K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/chimney-draught-excluder"
last_updated: "2026-07-31T07:18:31.644Z"
locale: en
meta:
description: "Niche score 49/100 · £152K/yr market · 157K searches/yr · £24.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £152K/yr market · 157K searches/yr · £24.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Chimney Draught Excluder — £152K/yr Amazon UK Niche (2026) - Flapen"
---
# **chimney draught excluder**
**Skip it**
Soft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 0Conversion 49Competition 72Returns 57Price range 86Avg price 95Brand share 37Review moat 80Quality gap 63
**Avg price**
**Incredible****£24.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.58–£62.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****396.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£152K**
£152K/yr · 157K searches
**Growth**
**Bad****-54.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, chimney draught excluder is a £152K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **chimney draught excluder market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£149K–£199K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 92%
**Open market**
**12%**
- Chimney Sheep53% - THE CHIMNEY BALLOON10% - OptiProducts7% - JINGEGECOME7% - CADARA7% - PAWBOSE6% - Open — no brand owns it (6 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.7% search growth over the last 90 days.
15K10KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 7.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/chimney-draught-excluder/trend)
## **Top chimney draught excluder search terms**
- **fireplace cover**33K/yr-25.6%1.2% conv. - **chimney sheep**44K/yr-59.5%6.6% conv. - **chimney draught excluder**35K/yr-81.6%1.9% conv. - **chimney blocker**7K/yr-30.3%2.1% conv. - **fireplace covers**4K/yr-12.4%0.2% conv. - **chimney sheep draught excluder**8K/yr-66.3%8.0% conv. - **chimney draft stopper**6K/yr-54.5%2.8% conv. - **fireplace blocker**4K/yr-45.0%1.5% conv. - **fire cover**2K/yr-16.0%0.7% conv. - **fire place covering**5K/yr-67.2%0.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/chimney-draught-excluder/search-terms)
## **Top chimney draught excluder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£6K8%£12K12%£18K16%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**9 x 16 Chimney Draught Excluder**Chimney Sheep**£27.27**4.5★934 rev](https://www.amazon.co.uk/dp/B075229FFH) [2**Chimney Sheep 6 x 16 Inch Oblong Chimney Draught Excluder**Chimney Sheep**£22.18**4.5★817 rev](https://www.amazon.co.uk/dp/B009ECU2QW) [3**OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires**OptiProducts**£10.51**4.7★291 rev](https://www.amazon.co.uk/dp/B0DK7PC79T) [4**Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).**JINGEGECOME**£9.78**4.2★40 rev](https://www.amazon.co.uk/dp/B0CF15MFT3) [5**12 x 20 Chimney Sheep Chimney Draught Excluder**Chimney Sheep**£39.43**4.6★749 rev](https://www.amazon.co.uk/dp/B00G48ERWO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Easy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable**Easy Shopping**£16.29**5 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ5542D5) [**PAWBOSE Magnetic Fireplace Cover - Stop Heat Loss & Keep Drafts Out with Built-in 12 Strong Magnets for Iron Fireplace Frame 39x32 Inch**PAWBOSE**£21.11**203 rev11mo ago](https://www.amazon.co.uk/dp/B0FM39GMLH) [**OptiProducts Black Fire Guard For Fireplace Open Fire Log Burner. Safe Spark Screen Fireguard Cover Safety Barrier Guards From Fires**OptiProducts**£10.51**291 rev1y ago](https://www.amazon.co.uk/dp/B0DK7PC79T) [**Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).**JINGEGECOME**£9.78**40 rev1y ago](https://www.amazon.co.uk/dp/B0CF15MFT3) [**Magnetic Fireplace Cover - Adjustable Draft Stopper Black 33 W x 29 H**CADARA**£19.53**81 rev2y ago](https://www.amazon.co.uk/dp/B0BL7LRGB7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Country Metal Works Cream Rectangular Three Fold Fire Guard with Leaf Pattern**Black Country Metal Works**£33.05**4.9★**▲ 743%**](https://www.amazon.co.uk/dp/B0C34G1CGY) [**Easy Shopping 3-Panel Black Firguard Metal Firescreen Safety Screen Strong Stylish & Protective Flame Guard for Coal & Wood Fire Folding Fireplace Cover Foldable**Easy Shopping**£16.29**5.0★**▲ 636%**](https://www.amazon.co.uk/dp/B0GQ5542D5) [**Magnetic Fireplace Cover - Adjustable Draft Stopper Black 33 W x 29 H**CADARA**£19.53**4.4★**▲ 261%**](https://www.amazon.co.uk/dp/B0BL7LRGB7) [**Fireplace Screen Mesh Fireplace Cover Fireplace Cover Baby Proof to Prevent Baby and Pet Near Fireplace fireplace covers indoor Fireplace Screen Safety Cover (Measures 100cm x 80cm).**JINGEGECOME**£9.78**4.2★**▲ 213%**](https://www.amazon.co.uk/dp/B0CF15MFT3) [**CADARA Magnetic Fireplace Cover - Adjustable Fireplace Draft Stopper Energy Saving Insulation 33 W x 29 H**CADARA**£20.09**4.4★**▲ 141%**](https://www.amazon.co.uk/dp/B0CCT55FS6)
**~~View all trending →~~**
## **What buyers say about chimney draught excluder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Brilliant quality”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Value For Money**9%
*“Excellent value for money”*
**Fire Resistance**9%
*“Elegant fireguard”*
**Assembly/Installation**8%
*“Easy to install”*
**Size-Overall**8%
*“Fits well”*
**Ease Of Use**7%
*“Easy to use”*
**Design-Overall**3%
*“A great idea by the designer - good job”*
**Efficiency**3%
*“Does the job”*
**Strength**2%
*“sturdy”*
### **What buyers complain about **
**Size-Overall**20%
*“Supplied with wrong size air tube”*
**Functionality-Overall**13%
*“Didn't work for me”*
**Advertised Vs Actual Product**8%
*“smaller than advertised”*
**Value For Money**8%
*“Waste of money”*
**Strength**8%
*“looks flimsy compared to buy old iron one though”*
**Leak-Proof**8%
*“Leaks and falls out after couple weeks”*
**Design-Overall**5%
*“This is not aesthetically pleasing”*
**Quality-Overall**5%
*“Not good quality rubbish”*
**Ease Of Use**5%
*“that it would be difficult to reach the inflation tube”*
**Add-Ons/Attachments**3%
*“doesnt stay attached to my fire lace x”*
### **Top return reasons **
**Size-Overall**81%
**Functionality-Overall**3%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Strength**2%
**Durability**1%
**Quality-Overall**1%
**Adhesion/Stickiness**1%
**Assembly/Installation**1%
## **Common questions**
- **Is chimney draught excluder profitable to sell on Amazon United Kingdom?**
- The niche generates £152K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -54.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the chimney draught excluder niche?**
- 12 brands and 16 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in chimney draught excluder?**
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Advertised Vs Actual Product. The return rate is 2.7%.
- **When does demand for chimney draught excluder peak?**
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 7.9× the quietest.
- **What does it cost to enter the chimney draught excluder niche?**
- Listings span £8.58–£62.81; the average listing price is £24.89 (sweet spot $15–$100). The average incumbent carries 396 reviews — the moat a new listing must climb.
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