---
title: "Trend — cement - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/cement/trend"
last_updated: "2026-07-31T06:30:13.693Z"
locale: en
meta:
  description: "Niche score 60/100 · £329K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £329K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cement - Flapen"
---

# **cement**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 77Conversion 68Competition 49Returns 98Price range 43Avg price 40Brand share 45Review moat 44Quality gap 60

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Growth**

**Great****+65.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****6.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£329K**

£329K/yr · 493K searches

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,097.48**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£3.77–£23.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£10.84**

avg listing price — sweet spot $15–$100