---
title: "Trend — cable cutters - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/cable-cutters/trend"
last_updated: "2026-07-31T09:18:39.946Z"
locale: en
meta:
  description: "Niche score 51/100 · £372K/yr market · 228K searches/yr · £20.41 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £372K/yr market · 228K searches/yr · £20.41 avg price. Soft demand (-24.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — cable cutters - Flapen"
---

# **cable cutters**

**Worth a look**

Shows low returns (0.5%), but soft demand (-24.1% this quarter) keeps it on the watch list.

Market size 54Growth 13Conversion 79Competition 34Returns 98Price range 74Avg price 89Brand share 31Review moat 59Quality gap 38

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.41**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.91–£46.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,131.35**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£372K**

£372K/yr · 228K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-24.1%**

90-day search growth — must beat 0% to launch