---
title: "Reviews — butterfly - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/butterfly/reviews"
last_updated: "2026-07-31T10:25:10.212Z"
locale: en
meta:
  description: "Niche score 41/100 · £125K/yr market · 455K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · £125K/yr market · 455K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — butterfly - Flapen"
---

# **butterfly**

**Skip it**

Soft demand (-13.7% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 18Conversion 38Competition 32Returns 98Price range 26Avg price 25Brand share 62Review moat 44Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****2,126.24**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£125K**

£125K/yr · 455K searches

**Price range**

**Okay****£3.35–£19.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£9.01**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-13.7%**

90-day search growth — must beat 0% to launch