---
title: "Butterfly — £125K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/butterfly"
last_updated: "2026-07-31T08:31:33.406Z"
locale: en
meta:
description: "Niche score 41/100 · £125K/yr market · 455K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £125K/yr market · 455K searches/yr · £9.01 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Butterfly — £125K/yr Amazon UK Niche (2026) - Flapen"
---
# **butterfly**
**Skip it**
Soft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 18Conversion 38Competition 32Returns 98Price range 26Avg price 25Brand share 62Review moat 44Quality gap 43
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,126.24**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£125K**
£125K/yr · 455K searches
**Price range**
**Okay****£3.35–£19.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.01**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-13.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, butterfly is a £125K/yr Amazon United Kingdom market (455K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **butterfly market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£54K–£72K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **95%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **192 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 98%
**Open market**
**29%**
- Insect Lore44% - KARLOR11% - World of Shawls4% - Realjoy4% - Mtbricey4% - OneGift4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/butterfly/trend)
## **Top butterfly search terms**
- **butterfly**280K/yr-22.0%1.0% conv. - **butterflies**35K/yr+2.3%3.6% conv. - **butterfly gifts for women**49K/yr-15.0%0.8% conv. - **butterfly decorations**22K/yr-12.8%1.0% conv. - **butterfly gifts**32K/yr+3.5%0.7% conv. - **butterfly gift**11K/yr+13.1%0.9% conv. - **butterfly ornaments**11K/yr-7.3%0.4% conv. - **3d butterflies**7K/yr-20.0%1.2% conv. - **butterflys**4K/yr-1.8%3.9% conv. - **butterflies decorations**4K/yr-30.5%1.4% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/butterfly/search-terms)
## **Top butterfly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£25K30%£37K40%£50K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Insect Lore Butterfly Garden with Redemption Caterpillar Voucher**Insect Lore**£17.35**4.6★23,316 rev](https://www.amazon.co.uk/dp/B00000ISC5) [2**Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill**Insect Lore**£10.80**4.6★3,852 rev](https://www.amazon.co.uk/dp/B002C3R182) [3**KARLOR 3D Butterflies Wall Sticker - 36 Pcs Butterfly Wall Decoration for Bedroom Wedding Valentine Gift Party & Flower Decor**KARLOR**£6.15**4.1★53 rev](https://www.amazon.co.uk/dp/B0CZRD7HNF) [4**UK Seller!!! New Butterfly Print Ladies Celebrity Style Long Scarves Maxi Scarf Stole Wrap Sarong shawls. (Marron/White)**World of Shawls**£6.90**4.6★1,618 rev](https://www.amazon.co.uk/dp/B017HVEF6O) [5**Realjoy 36Pcs 3D Butterfly Wall Sticker 3 Sizes Butterfly Wall Decals Butterflies Stickers for Walls Bedroom Party Wedding Decors(Colorful) Multicolor**Realjoy**£4.27**4.4★347 rev](https://www.amazon.co.uk/dp/B09K7QM5SV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Matwsec 50PCS Butterflies for Crafts Organza Fabric Butterfly Applique 3D Butterfly Decorations for DIY Hair Accessories Wedding Party Decoration Clothes Ornament Home Decor**Matwsec**£4.11**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GWN18V6K) [**Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office**Mtbricey**£5.01**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GJXXZPPW) [**Butterfly Gifts for Women Angel Ornament of Transformation & Hope Inspirational Gifts for Women Graduates or Those Facing Adversity to Embark on A New Beginning Butterfly Decorations for Home**OneGift**£15.87**32 rev7mo ago](https://www.amazon.co.uk/dp/B0FYLYT88Z) [**60Pcs Mini Fabric Butterflies for Crafts Colorful 3D Butterfly Applique 10 Colors Double Mesh Butterfly Ornaments Butterfly Decorations for DIY Hair Clips Clothes and Hats(5 * 3.5cm)**Artomnivera**£5.04**20 rev1y ago](https://www.amazon.co.uk/dp/B0F5BDZQXH) [**Butterfly Flower Birthday Cards for Women 3D Pop Up Happy Birthday Cards**Hierein**£5.87**907 rev1y ago](https://www.amazon.co.uk/dp/B0DQ4W8L9X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Matwsec 50PCS Butterflies for Crafts Organza Fabric Butterfly Applique 3D Butterfly Decorations for DIY Hair Accessories Wedding Party Decoration Clothes Ornament Home Decor**Matwsec**£4.11**4.0★**▲ 224%**](https://www.amazon.co.uk/dp/B0GWN18V6K) [**Butterfly Acrylic Suncatcher Ornament with Greeting Card Stained Glass Window Hanging Inspirational Gifts for Women Handmade Wind Spinners Sun Catchers for Windows for Garden Home Office**Mtbricey**£5.01**4.4★**▲ 186%**](https://www.amazon.co.uk/dp/B0GJXXZPPW) [**Insect Lore Cup of 3-5 Live Baby Caterpillars - Raise and Release Refill**Insect Lore**£10.80**4.6★**▲ 117%**](https://www.amazon.co.uk/dp/B002C3R182) [**Butterfly Gifts for Women Angel Ornament of Transformation & Hope Inspirational Gifts for Women Graduates or Those Facing Adversity to Embark on A New Beginning Butterfly Decorations for Home**OneGift**£15.87**4.9★**▲ 46%**](https://www.amazon.co.uk/dp/B0FYLYT88Z) [**Insect Lore Butterfly Garden with Redemption Caterpillar Voucher**Insect Lore**£17.35**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B00000ISC5)
**~~View all trending →~~**
## **What buyers say about butterfly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Great value for money”*
**Quality-Overall**18%
*“This card is very well made”*
**Fun/Entertainment Experience**11%
*“Fun to open”*
**Color**9%
*“The colours were beautiful too”*
**Gifting Purpose**7%
*“have bought others as gifts”*
**Brightness/Shine/Glow**4%
*“Attractive twinkly lights”*
**Advertised Vs Actual Product**3%
*“It was as expected”*
**Ease Of Use**3%
*“Easy to use”*
**Educational-Overall**3%
*“Very educational”*
**Instructions/User Manual/Troubleshooting**2%
*“Very clear instructions”*
### **What buyers complain about **
**Size-Overall**20%
*“Quite small”*
**Quality-Overall**14%
*“looks very cheap”*
**Durability**13%
*“But light died after 6 months”*
**Value For Money**11%
*“ABIT expensive”*
**Strength**7%
*“very flimsy”*
**Color**7%
*“The colours were so dull looked nothing like the picture a lot of the butterflies were folded over creased and un usable”*
**Advertised Vs Actual Product**5%
*“Not exactly how described”*
**Storage Capacity**3%
*“when googling what happened it says there isnt enough space”*
**Smell**3%
*“Horrible old lady cardigan scent”*
**Adhesion/Stickiness**2%
*“tabs to stick arent good enough”*
### **Top return reasons **
**Size-Overall**17%
**Value For Money**11%
**Functionality-Overall**9%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**8%
**Quality-Overall**8%
**Durability**8%
**Gifting Purpose**6%
**Color**5%
**Strength**2%
## **Common questions**
- **Is butterfly profitable to sell on Amazon United Kingdom?**
- The niche generates £125K/yr across 21 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the butterfly niche?**
- 19 brands and 25 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in butterfly?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for butterfly peak?**
- Demand peaks in Aug–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the butterfly niche?**
- Listings span £3.35–£19.16; the average listing price is £9.01 (sweet spot $15–$100). The average incumbent carries 2,126 reviews — the moat a new listing must climb.
## **Related niches in DIY & Tools**
- 68 [**cardboard cutter**](https://flapen.com/research/uk/diy-tools/cardboard-cutter)£343K/yr+30.6%**Worth a look**- 68 [**door canopy**](https://flapen.com/research/uk/diy-tools/door-canopy)£202K/yr+187.7%**Worth a look**- 68 [**fence post repair**](https://flapen.com/research/uk/diy-tools/fence-post-repair)£359K/yr-8.2%**Worth a look**- 68 [**cat window guard**](https://flapen.com/research/uk/diy-tools/cat-window-guard)£98K/yr+413.1%**Worth a look**- 68 [**sun shade**](https://flapen.com/research/uk/diy-tools/sun-shade)£202K/yr+187.7%**Worth a look**- 69 [**brass hose connector**](https://flapen.com/research/uk/diy-tools/brass-hose-connector)£66K/yr+122.8%**Worth a look**[**All DIY & Tools niches **](https://flapen.com/research/uk/diy-tools)