---
title: "Trend — brown tape - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/brown-tape/trend"
last_updated: "2026-07-31T16:08:59.039Z"
locale: en
meta:
  description: "Niche score 54/100 · £2.2M/yr market · 1.6M searches/yr. Prices mostly outside the sweet spot ($1.73–$11.28) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £2.2M/yr market · 1.6M searches/yr. Prices mostly outside the sweet spot ($1.73–$11.28) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — brown tape - Flapen"
---

# **brown tape**

**Worth a look**

Shows searches that convert (27.9% search→purchase), but prices mostly outside the sweet spot ($1.73–$11.28) keeps it on the watch list.

Market size 95Growth 24Conversion 100Competition 41Returns 99Price range 0Avg price 14Brand share 36Review moat 21Quality gap 45

**Conversion**

**Incredible****27.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****£2.2M**

£2.2M/yr · 1.6M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,242.3**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£5.03**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.73–£11.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100