---
title: "Brass Door Knob — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/brass-door-knob"
last_updated: "2026-07-31T16:10:54.712Z"
locale: en
meta:
description: "Niche score 45/100 · £40K/yr market · 160K searches/yr · £10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £40K/yr market · 160K searches/yr · £10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Brass Door Knob — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **brass door knob**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 12Conversion 30Competition 79Returns 51Price range 50Avg price 37Brand share 91Review moat 85Quality gap 43
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****296.84**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£1.57–£28.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-27.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£40K**
£40K/yr · 160K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, brass door knob is a £40K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **brass door knob market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£52K–£62K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#211**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **94%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**37 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**44%**
Top 20: 85%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**51%**
- TsunNee14% - FURNIWARE8% - EAI8% - Misuyue8% - LTMMC6% - HANDLESTORE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -27.0% search growth over the last 90 days.
5K3KSpike '25Black Friday '25 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/brass-door-knob/trend)
## **Top brass door knob search terms**
- **antique brass door knobs**50K/yr-41.5%2.1% conv. - **brass door knob**37K/yr-27.4%1.9% conv. - **brass door knobs**16K/yr-23.0%1.7% conv. - **antique brass knobs**11K/yr-12.3%2.6% conv. - **antique brass cupboard knobs**9K/yr-3.5%2.8% conv. - **antique brass cabinet knobs**8K/yr-18.2%1.8% conv. - **antique brass drawer knobs**7K/yr-1.1%2.4% conv. - **brushed brass door knobs**7K/yr-14.8%1.2% conv. - **brushed brass knobs**5K/yr-9.3%1.1% conv. - **brass knob**6K/yr-20.7%0.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/brass-door-knob/search-terms)
## **Top brass door knob products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£4K12%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TsunNee 12PCS Vintage Cabinet Knobs Chic Drawer Knobs Antique Brass Kitchen Cupboard Handles 30mm Round Furniture Door Knobs**TsunNee**£6.54**4.5★2,216 rev](https://www.amazon.co.uk/dp/B08HRW2V8W) [2**Misuyue 10pc Drawer Knobs Vintage Cupboard Handles Knob Round Bronze Antique Brass Door Knob 30mm Small Door Chic Cabinet Knobs for Wardrobes Kitchen Furniture**Misuyue**£6.98**4.4★86 rev](https://www.amazon.co.uk/dp/B0CKM74BLT) [3**FURNIWARE Pack of 10 Knurled Cabinet Knobs Shiny Antique Brass Cabinet Knobs Solid Cupboard Handles with 2 Sizes Screws Round Single Hole for Kitchen Dresser Wardrobe Chest of Drawers Furniture**FURNIWARE**£19.35**4.8★234 rev](https://www.amazon.co.uk/dp/B0CNJLZW87) [4**LTMMC 4 Pcs Vintage Kitchen Cupboard Handles Modern Minimalist Drawer Knobs**LTMMC**£4.09**4.5★46 rev](https://www.amazon.co.uk/dp/B0DPQPV62Y) [5**HANDLESTORE Designer Round Mortice Door Knob - Polished Brass Sprung Door Knobs Set for Internal Wooden Doors (1 Pair)**HANDLESTORE**£8.83**4.3★1,187 rev](https://www.amazon.co.uk/dp/B084387XR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASENTER 4 Pcs Antique Brass Kitchen Cabinet Knobs Cupboard Door Knobs Drawer Handle Pulls Dresser Knobs with Screws for Bathroom Drawer Door Hardware**ASENTER**£4.03**7 rev7mo ago](https://www.amazon.co.uk/dp/B0G4LNVYSF) [**Antique Brass Cabinet Knobs 6 Pcs Vintage Drawer Handles Copper Round Cupboard Knobs 30mm Antique Style Kitchen Cupboard Handles Zinc Alloy Wardrobe Door Knobs with Screws for Cupboards Drawe**Gripiti**£5.87**5 rev7mo ago](https://www.amazon.co.uk/dp/B0G436S5JP) [**XFORT Mortice Door Knobs in Matt Antique Brass Mushroom Style Internal Door Knobs for Wooden Doors Round Victorian Doorknobs**XFORT**£14.74**26 rev1y ago](https://www.amazon.co.uk/dp/B0FFHQG91R) [**EAI Beehive Door Knobs Antique Brass | 1 Pair of Reeded Mortice Knobs (55mm) for Internal Doors**EAI**£13.40**9 rev1y ago](https://www.amazon.co.uk/dp/B0F2YLWG95) [**PEAPIN 8 Pcs Vintage Kitchen Cupboard Handles Modern Minimalist Drawer Knob**PEAPIN**£4.52**21 rev1y ago](https://www.amazon.co.uk/dp/B0DYD5KKD6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Antique Brass Cabinet Knobs 6 Pcs Vintage Drawer Handles Copper Round Cupboard Knobs 30mm Antique Style Kitchen Cupboard Handles Zinc Alloy Wardrobe Door Knobs with Screws for Cupboards Drawe**Gripiti**£5.87**5.0★**▲ 212%**](https://www.amazon.co.uk/dp/B0G436S5JP) [**EAI Beehive Door Knobs Antique Brass | 1 Pair of Reeded Mortice Knobs (55mm) for Internal Doors**EAI**£13.40**3.5★**▲ 129%**](https://www.amazon.co.uk/dp/B0F2YLWG95) [**EAI Lined Door Knobs Antique Brass | 1 Pair of Mortice Knobs (55mm) for Internal Doors**EAI**£13.37**4.1★**▲ 128%**](https://www.amazon.co.uk/dp/B0DMWMJ6N2) [**ASENTER 4 Pcs Antique Brass Kitchen Cabinet Knobs Cupboard Door Knobs Drawer Handle Pulls Dresser Knobs with Screws for Bathroom Drawer Door Hardware**ASENTER**£4.03**4.0★**▲ 119%**](https://www.amazon.co.uk/dp/B0G4LNVYSF) [**HANDLESTORE Designer Round Mortice Door Knob - Polished Brass Sprung Door Knobs Set for Internal Wooden Doors (1 Pair)**HANDLESTORE**£8.83**4.3★**▲ 98%**](https://www.amazon.co.uk/dp/B084387XR6)
**~~View all trending →~~**
## **What buyers say about brass door knob**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“I think the knobs themselves are of great quality”*
**Value For Money**15%
*“solid worth the money”*
**Size-Overall**10%
*“Fits perfectly”*
**Advertised Vs Actual Product**8%
*“as advertised”*
**Color**6%
*“colour match was perfect”*
**Design-Overall**3%
*“Classic Look with a Surprisingly Solid Feel”*
**Strength**3%
*“Sturdy and super easy to install”*
**Shape/Style**2%
*“Very elegant”*
**Assembly/Installation**2%
*“Easy to assemble”*
**Weight Heavy**2%
*“Nice door handle set, heavy metal and brushed antique copper colour”*
### **What buyers complain about **
**Size-Overall**21%
*“Not fitted as yet”*
**Color**11%
*“Not the colour I was after”*
**Advertised Vs Actual Product**9%
*“Says 24 pieces only 8 arrived”*
**Quality-Overall**8%
*“So I suggest that quality control is not what it should be”*
**Design-Overall**5%
*“have a design flaw”*
**Assembly/Installation**5%
*“Poorly machined bolts”*
**Defective Material/Parts**5%
*“Item turned up with one of the knobs dented”*
**Durability**5%
*“Only lasted 3 months”*
**Strength**2%
*“too flimsy for my kitchen cabinets which I had planned to use them on”*
**Value For Money**2%
*“Looks expensive”*
### **Top return reasons **
**Size-Overall**51%
**Color**29%
**Quality-Overall**5%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Material Quality**2%
**Weight Light**1%
**Brightness/Shine/Glow**1%
**Design-Overall**1%
## **Common questions**
- **Is brass door knob profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 49 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).
- **How competitive is the brass door knob niche?**
- 37 brands and 49 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in brass door knob?**
- Top complaints mined from reviews: Size-Overall, Color, Advertised Vs Actual Product. The return rate is 3.0%.
- **When does demand for brass door knob peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the brass door knob niche?**
- Listings span £1.57–£28.19; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.
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