---
title: "Blue Tape — £120K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/blue-tape"
last_updated: "2026-07-31T08:00:20.049Z"
locale: en
meta:
description: "Niche score 48/100 · £120K/yr market · 97K searches/yr · £7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £120K/yr market · 97K searches/yr · £7.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Tape — £120K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue tape**
**Skip it**
Soft demand (-26.3% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 12Conversion 98Competition 67Returns 98Price range 43Avg price 21Brand share 36Review moat 39Quality gap 33
**Conversion**
**Incredible****16.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£1.71–£25.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,629.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£120K**
£120K/yr · 97K searches
**Avg price**
**Bad****£7.73**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-26.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, blue tape is a £120K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue tape market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£97K–£116K**
- units × avg price
- **Conversion rate**
- **16.1%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**87**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**13%**
- ScotchBlue47% - Fyguard18% - NORTHERN BROTHERS7% - Status5% - 3M5% - Avotik4% - Open — no brand owns it (9 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -26.3% search growth over the last 90 days.
3K2KPrime Day '25Spike '25Spike '26Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/blue-tape/trend)
## **Top blue tape search terms**
- **blue tape**27K/yr-20.1%10.2% conv. - **blue masking tape**23K/yr-22.3%13.1% conv. - **blue painters tape**14K/yr-31.3%11.3% conv. - **3m masking tape**9K/yr-9.3%8.4% conv. - **scotch blue masking tape**7K/yr-51.7%16.5% conv. - **blue tape masking**4K/yr+0.2%12.7% conv. - **scotch masking tape**4K/yr-19.3%12.4% conv. - **blue masking tape 25mm**3K/yr+0.9%22.5% conv. - **masking tape blue**3K/yr-24.5%12.8% conv. - **3m painters tape**2K/yr-81.9%10.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/blue-tape/search-terms)
## **Top blue tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£18K20%£24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ScotchBlue Multi-Surface Premium Masking Tape Pack of 3 24 mm x 41 m Scotch Adhesive Blue Painters Tape For Painting and Decorating Indoor & Outdoor Sticks Well 100% PEFC**ScotchBlue**£7.79**4.6★1,859 rev](https://www.amazon.co.uk/dp/B09CD43F6Z) [2**ScotchBlue Multi-Surface Premium Masking Tape 24mm x 41m 1 Roll/Pack - Scotch Adhesive Blue Painters Tape For Painting and Decorating Indoor & Outdoor Sticks Well 100% PEFC**ScotchBlue**£4.11**4.6★11,540 rev](https://www.amazon.co.uk/dp/B084B8GWQP) [3**ScotchBlue Multi-Surface Premium Masking Tape Pack of 3 48 mm x 41 m Scotch Adhesive Blue Painters Tape For Painting and Decorating Indoor & Outdoor Sticks Well 100% PEFC**ScotchBlue**£9.44**4.6★1,859 rev](https://www.amazon.co.uk/dp/B09LTDXR1W) [4**Fyguard 5 Rolls Blue Painters Tape 24mm x 50m UV Resistant**Fyguard**£8.66**4.6★898 rev](https://www.amazon.co.uk/dp/B0D2VQZK11) [5**Status: IONOS Blue PVC Tape (33 metres) / fire resistant multisurface / IONPVCBLU1PKX12**Status**£1.71**4.5★3,214 rev](https://www.amazon.co.uk/dp/B0CNTLRTTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qcdou Blue Masking Tape 4 Rolls Painters Tape Masking Tape for Painting Waterproof Low Tack Paper Tape Wide Decorators Tape for DIY Crafts and Indoor Painting(24mm x 50m)**Qcdou**£5.19**7 rev6mo ago](https://www.amazon.co.uk/dp/B0GHXNQCGY) [**Avotik Blue Painters Tape 3 Rolls: Masking Tape 24mm Wide x 55 Yards - Painters Tape Blue Masking Tape for Walls Painting Packing Wood Floors DIY Total 220 Yards (3 rolls-24mm x 50m)**Avotik**£6.02**129 rev8mo ago](https://www.amazon.co.uk/dp/B0FZ8KLL66) [**Fyguard 4 Rolls Blue Painters Tape 24mm x 50m Crepe Paper Waterproof UV-resistant Masking Tape for Painting Renovations Decoration No Residue**Fyguard**£6.86**83 rev9mo ago](https://www.amazon.co.uk/dp/B0FXLVC2Q6) [**Ealyder Tape 4 Rolls Blue Painters Tape 24mm x 20m Premium Masking Tape Paint Tape for Multi-Purpose Painting DIY Crafts Protects Surfaces Easy Removal Total 80m**Ealyder Tape**£6.03**43 rev9mo ago](https://www.amazon.co.uk/dp/B0FWCH4Q3G) [**Fyguard 2 Rolls Painters Tape 36mm x 50m Blue Masking Tape for Painting Decorating Tape UV Resistant for Sharp Lines Edge Treatment Color Separation**Fyguard**£7.07**206 rev1y ago](https://www.amazon.co.uk/dp/B0FCYDR2X4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qcdou Blue Masking Tape 4 Rolls Painters Tape Masking Tape for Painting Waterproof Low Tack Paper Tape Wide Decorators Tape for DIY Crafts and Indoor Painting(24mm x 50m)**Qcdou**£5.19**5.0★**▲ 257%**](https://www.amazon.co.uk/dp/B0GHXNQCGY) [**ScotchBlue Sharp Lines Advanced Masking Tape 48 mm x 41 m - Scotch Adhesive Blue Painters Tape For Super-Sharp Paint Lines Indoor & Outdoor with 3M Advanced Technology PEFC Controlled Sources**ScotchBlue**£6.16**4.6★**▲ 241%**](https://www.amazon.co.uk/dp/B0CN6Y586L) [**Status: IONOS Blue PVC Tape (33 metres) / fire resistant multisurface / IONPVCBLU1PKX12**Status**£1.71**4.5★**▲ 193%**](https://www.amazon.co.uk/dp/B0CNTLRTTL) [**ScotchBlue PRO Sharp Lines Advanced Masking Tape 24 mm x 41 m - Scotch Adhesive Blue Painters Tape For Super-Sharp Paint Lines Indoor & Outdoor with 3M Advanced Technology 100% PEFC**ScotchBlue**£3.80**4.6★**▲ 97%**](https://www.amazon.co.uk/dp/B084B8H1L7) [**GAUDER Masking Tape for Painting - Blue Painters Tape for Precise Edges - Paint Tapes for Painting - Decorators Tapes for Renovating Automotive Art and DIY Projects (3 Rolls - 24 mm x 50 m)**GAUDER**£7.26**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B09Q3N27LV)
**~~View all trending →~~**
## **What buyers say about blue tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**31%
*“Sticks really well”*
**Quality-Overall**17%
*“Quality product and easy to use”*
**Value For Money**12%
*“Great value”*
**Ease Of Use**10%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“works well as advertised”*
**Paint Quality**7%
*“there were no issues of it taking any paint off with it”*
**Color**2%
*“lovely color”*
**Ease Of Cleaning**2%
*“Perfect for clean”*
**Size-Overall**2%
*“Fit for purpose”*
**Strength**1%
*“Strong tape”*
### **What buyers complain about **
**Paint Quality**25%
*“Little bit of paint creeping”*
**Adhesion/Stickiness**19%
*“the adhesion was low”*
**Quality-Overall**8%
*“Poor quality tape”*
**Thickness**4%
*“The reel is twice as thick in the photo as it is in actually”*
**Value For Money**3%
*“Not worth the money”*
**Ease Of Use**2%
*“But it's hard to have it both ways”*
**Color**2%
*“When I was taking it off it left a blue colour on the woodwork”*
**Advertised Vs Actual Product**2%
*“does not do as advertised”*
**Grip**2%
*“lately the grip has been a problem”*
**Size-Overall**2%
*“Small roll than Im used to”*
### **Top return reasons **
**Size-Overall**23%
**Adhesion/Stickiness**23%
**Paint Quality**11%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Thin**5%
**Value For Money**4%
**Functionality-Overall**4%
**Compatibility-Overall**3%
**Thickness**2%
## **Common questions**
- **Is blue tape profitable to sell on Amazon United Kingdom?**
- The niche generates £120K/yr across 34 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (48/100).
- **How competitive is the blue tape niche?**
- 15 brands and 87 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in blue tape?**
- Top complaints mined from reviews: Paint Quality, Adhesion/Stickiness, Quality-Overall. The return rate is 0.3%.
- **When does demand for blue tape peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the blue tape niche?**
- Listings span £1.71–£25.14; the average listing price is £7.73 (sweet spot $15–$100). The average incumbent carries 2,629 reviews — the moat a new listing must climb.
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