---
title: "Blue Paint — £68K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/blue-paint"
last_updated: "2026-07-31T11:45:37.294Z"
locale: en
meta:
description: "Niche score 38/100 · £68K/yr market · 204K searches/yr · £14.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £68K/yr market · 204K searches/yr · £14.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Blue Paint — £68K/yr Amazon UK Niche (2026) - Flapen"
---
# **blue paint**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 17Growth 19Conversion 28Competition 51Returns 92Price range 39Avg price 73Brand share 15Review moat 25Quality gap 45
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.79**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.78–£23.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,667.52**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£68K**
£68K/yr · 204K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, blue paint is a £68K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **blue paint market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£59K–£74K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **48%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**46**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 87%
**Open market**
**4%**
- Johnstone's66% - Dulux13% - Crown9% - Landlords Paint3% - THE ONE3% - Zieler2% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/blue-paint/trend)
## **Top blue paint search terms**
- **blue paint**69K/yr-9.9%1.3% conv. - **blue paint for walls**37K/yr-22.0%1.4% conv. - **blue wall paint**19K/yr-9.4%1.4% conv. - **light blue paint**13K/yr-17.1%1.7% conv. - **blue bathroom paint**13K/yr-25.2%1.6% conv. - **blue emulsion paint for walls**11K/yr-8.5%1.8% conv. - **baby blue paint**8K/yr-5.9%2.1% conv. - **light blue paint for walls**6K/yr+51.3%2.9% conv. - **bathroom paint blue**6K/yr-22.1%2.1% conv. - **dulux blue paint**7K/yr-14.1%0.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/blue-paint/search-terms)
## **Top blue paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£15.50**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07P22N6BT) [2**Johnstones 304178 Vinyl Silk Emulsion - Waterfall 2.5**Johnstone's**£12.75**4.5★146 rev](https://www.amazon.co.uk/dp/B00VREVFSY) [3**Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.91**4.0★30 rev](https://www.amazon.co.uk/dp/B077ZJHQCX) [4**Johnstones - Washable Paint - Vintage Denim - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£14.82**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07P22LMYW) [5**Dulux Matt Emulsion Paint For Walls And Ceilings - First Dawn 2.5 Litres**Dulux**£16.44**4.6★12,123 rev](https://www.amazon.co.uk/dp/B004R23BC6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crown Bright Bluejay 2.5L Walls & Ceilings Matt Emulsion**Crown**£18.94**926 rev10mo ago](https://www.amazon.co.uk/dp/B0GJHX2WRB) [**Scoobys Paints Chalk Emulsion Paint Water-Based No Primer Required 250ml For Walls and Furniture (Baby Bath (Metallic Blue))**SCOOBYS PAINTS BACK IN THE MIX**£15.47**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FRB1LXQ3) [**Baker Ross FN507 Blue Acrylic Paint - Pack of 1 500ml Gloss Finish Waterproof Paint Wood Canvas Card Painting**Baker Ross**£4.63**16 rev1y ago](https://www.amazon.co.uk/dp/B0F8NH7CTN) [**Crown WALLS & CEILINGS Navy Blue Matt Emulsion Paint 2.5L**Crown**£17.36**926 rev3y ago](https://www.amazon.co.uk/dp/B0B8JY4DX7) [**Johnstones Blue Horizon Wall & Ceiling Paint Tester Pot - Emulsion - Easy to Apply - Dry in 1-2 Hours - 75ml**Johnstone's**£1.78**104 rev4y ago](https://www.amazon.co.uk/dp/B0B5YBV4Q2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crown Bright Bluejay 2.5L Walls & Ceilings Matt Emulsion**Crown**£18.94**4.7★**▲ 193%**](https://www.amazon.co.uk/dp/B0GJHX2WRB) [**Johnstones - Bathroom Paint - Silk Spa - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£16.12**4.6★**▲ 140%**](https://www.amazon.co.uk/dp/B07P4898NS) [**Johnstones - Wall & Ceiling Paint - Dynasty China - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.91**4.0★**▲ 122%**](https://www.amazon.co.uk/dp/B077ZJHQCX) [**Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Ocean Blue - 1L - Matt**Landlords Paint**£19.11**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B018QXC4ZQ) [**Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Sky Blue - 1L - Matt**Landlords Paint**£18.79**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B018QXC3AC)
**~~View all trending →~~**
## **What buyers say about blue paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**35%
*“Beautiful colour”*
**Paint Quality**28%
*“Paint very good nice colour”*
**Engraving/Paint/Sublimation**8%
*“Excellent paint easy to apply”*
**Value For Money**7%
*“Great value”*
**Quality-Overall**6%
*“Excellent quality product”*
**Coverage**5%
*“Coverage is great”*
**Ease Of Use**3%
*“Easy to use”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Moist/Dry**1%
*“Drying time was pretty fast”*
**Stitch/Finish/Polish**0%
*“the finish was very good”*
### **What buyers complain about **
**Color**27%
*“Completely different colour”*
**Paint Quality**23%
*“This paint is very chalky leaves white marks when you touch it we bought the blue now we are having to replace purchase a other well known brand”*
**Advertised Vs Actual Product**13%
*“Not even close to the colour of the photos”*
**Quality-Overall**6%
*“Rubbish”*
**Leak-Proof**6%
*“This could have been an issue if the paint container was leaking”*
**Adhesion/Stickiness**3%
*“it is no sticking in places so looks patchy in places”*
**Ease Of Use**3%
*“Very hard to apply”*
**Value For Money**2%
*“isnt worth the price”*
### **Top return reasons **
**Color**58%
**Paint Quality**21%
**Size-Overall**11%
**Leak-Proof**4%
**Advertised Vs Actual Product**2%
**Value For Money**1%
**Functionality-Overall**1%
**Product Condition**1%
**Quality-Overall**0%
**Material Quality**0%
## **Common questions**
- **Is blue paint profitable to sell on Amazon United Kingdom?**
- The niche generates £68K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the blue paint niche?**
- 10 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in blue paint?**
- Top complaints mined from reviews: Color, Paint Quality, Advertised Vs Actual Product. The return rate is 1.1%.
- **When does demand for blue paint peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the blue paint niche?**
- Listings span £1.78–£23.34; the average listing price is £14.79 (sweet spot $15–$100). The average incumbent carries 4,668 reviews — the moat a new listing must climb.
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