---
title: "Search terms — black toilet seat - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-toilet-seat/search-terms"
last_updated: "2026-07-31T13:11:17.050Z"
locale: en
meta:
  description: "Niche score 54/100 · £213K/yr market · 174K searches/yr · £20.83 avg price. Soft demand (-22.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £213K/yr market · 174K searches/yr · £20.83 avg price. Soft demand (-22.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black toilet seat - Flapen"
---

# **black toilet seat**

**Worth a look**

Shows low returns (1.1%), but soft demand (-22.9% this quarter) keeps it on the watch list.

Market size 41Growth 14Conversion 66Competition 42Returns 93Price range 79Avg price 90Brand share 52Review moat 28Quality gap 85

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.83**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****£9.03–£39.20**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****60%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£213K**

£213K/yr · 174K searches

**Review moat**

**Okay****3,682.8**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-22.9%**

90-day search growth — must beat 0% to launch