---
title: "Black Toilet Roll Holder — £207K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-toilet-roll-holder"
last_updated: "2026-07-31T08:07:52.706Z"
locale: en
meta:
description: "Niche score 45/100 · £207K/yr market · 293K searches/yr · £8.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £207K/yr market · 293K searches/yr · £8.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Toilet Roll Holder — £207K/yr Amazon UK Niche (2026) - Flapen"
---
# **black toilet roll holder**
**Skip it**
Prices mostly outside the sweet spot ($3.30–$12.66) — this niche doesn't clear our bar today.
Market size 40Growth 13Conversion 79Competition 49Returns 91Price range 0Avg price 24Brand share 40Review moat 39Quality gap 57
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£207K**
£207K/yr · 293K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,594.21**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.72**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-23.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.30–£12.66**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black toilet roll holder is a £207K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 45/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black toilet roll holder market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£174K–£218K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#89**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 95%
**Open market**
**16%**
- HITSLAM34% - Ibergrif20% - Aikzik14% - niffgaff7% - SAYAYO6% - Katezon3% - Open — no brand owns it (10 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.
8K6KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/black-toilet-roll-holder/trend)
## **Top black toilet roll holder search terms**
- **black toilet roll holder**194K/yr-23.6%6.0% conv. - **toilet roll holder black**52K/yr-15.7%6.4% conv. - **matt black toilet roll holder**16K/yr-17.0%6.5% conv. - **black toilet roll holder wall mounted**7K/yr-40.9%5.1% conv. - **black toilet paper holder**8K/yr-57.8%2.5% conv. - **self adhesive toilet roll holder black**4K/yr-5.2%8.2% conv. - **black loo roll holder**4K/yr-17.5%5.7% conv. - **stick on toilet roll holder black**4K/yr-29.5%12.7% conv. - **wall mounted black toilet roll holder**3K/yr-23.9%5.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/black-toilet-roll-holder/search-terms)
## **Top black toilet roll holder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£21K20%£41K30%£62K40%£83K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ibergrif Black Chrome Wall Mounted Toilet Roll Holder**Ibergrif**£4.19**4.4★10,948 rev](https://www.amazon.co.uk/dp/B0CH85Q6WK) [2**HITSLAM Toilet Roll Holder Matte Black Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder for Bathroom Rustproof Square**HITSLAM**£7.82**4.6★6,431 rev](https://www.amazon.co.uk/dp/B07S3ZNT8K) [3**HITSLAM Matte Black Toilet Roll Holder with Phone Shelf Stick on Toilet Paper Holder for Bathroom SUS 304 Stainless Steel Two Installation of Self-Adhesive and Wall Mounted**HITSLAM**£8.08**4.6★7,398 rev](https://www.amazon.co.uk/dp/B07TVRN1PS) [4**HITSLAM Black Toilet Roll Holder Wall Mounted SUS 304 Stainless Steel Matte Black Toilet Paper Holder Waterproof Rotateproof Tissue-Holder for Bathroom**HITSLAM**£8.32**4.5★7,180 rev](https://www.amazon.co.uk/dp/B07F1KD165) [5**Aikzik Toilet Roll Holder - No Drilling Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive for Bathroom & Kitchen Strong Adhesiveness and Waterproof Black**Aikzik**£8.61**4.6★2,439 rev](https://www.amazon.co.uk/dp/B0BM5W77T5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nicoman Toilet Roll Holder Wall Mounted Matte Black Toilet Paper Holder Rustproof Metal Bathroom Tissue Holder Industrial Modern Design Easy Installation**Nicoman**£3.30**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GS6STJF7) [**Matte Black Toilet Roll Holder Wall Mounted - Durable SUS 304 Stainless Steel Waterproof and Rustproof Design Anti-Rotate Suction Toilet Roll Holder for Bathroom Use**PaYuanRaoTi**£6.91**4 rev7mo ago](https://www.amazon.co.uk/dp/B0G7DXFHWG) [**Mooche Black Toilet Roll Holder Wall Mounted Toilet Paper Holder SUS304 Stainless Steel Matte Black Toilet Roll Holders for Bathroom Kitchen Toilet Living Room (17.6CM)**Mooche**£9.01**83 rev1y ago](https://www.amazon.co.uk/dp/B0F9F5HSCP) [**Aikzik Toilet Roll Holder Wall Mounted Premium 304 Stainless Steel Toilet Paper Holder Self Adhesive and 2 Adhesive Hooks for Bathroom & Kitchen Strong Adhesiveness and Waterproof Black**Aikzik**£11.64**6,211 rev1y ago](https://www.amazon.co.uk/dp/B0DTF4L4SC) [**JIEYUCHU Black Toilet Roll Holder Self Adhesive Toilet Paper Holder 304 Stainless Steel Chrome Toilet Paper Holder Waterproof for Bathroom**JIEYUCHU**£6.16**64 rev1y ago](https://www.amazon.co.uk/dp/B0DS5JCF1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nicoman Toilet Roll Holder Wall Mounted Matte Black Toilet Paper Holder Rustproof Metal Bathroom Tissue Holder Industrial Modern Design Easy Installation**Nicoman**£3.30**3.2★**▲ 345%**](https://www.amazon.co.uk/dp/B0GS6STJF7) [**Matte Black Toilet Roll Holder Wall Mounted - Durable SUS 304 Stainless Steel Waterproof and Rustproof Design Anti-Rotate Suction Toilet Roll Holder for Bathroom Use**PaYuanRaoTi**£6.91**4.1★**▲ 155%**](https://www.amazon.co.uk/dp/B0G7DXFHWG) [**Free-Standing Toilet Roll Holder with Top Shelf Holds 4 Rolls Stainless Steel Bathroom Toilet Paper Dispenser**songsoso**£12.08**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B0D2K98WCG) [**Mooche Black Toilet Roll Holder Wall Mounted Toilet Paper Holder SUS304 Stainless Steel Matte Black Toilet Roll Holders for Bathroom Kitchen Toilet Living Room (17.6CM)**Mooche**£9.01**4.7★**▲ 69%**](https://www.amazon.co.uk/dp/B0F9F5HSCP) [**Jnnicong Toilet Roll Holder With Shelf Black Toilet Paper Holder Toilet Roll Holder Wall MountedBathroom Adhesive Toilet Paper Holder SUS 304 Stainless Steel Modern Paper Towel Holder.**Jnnicong**£10.65**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B09W1CS3YX)
**~~View all trending →~~**
## **What buyers say about black toilet roll holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Decent bit of kit”*
**Adhesion/Stickiness**12%
*“Good adhesion”*
**Assembly/Installation**11%
*“Easy installation”*
**Strength**11%
*“Sturdy and easy to install”*
**Value For Money**10%
*“Fantastic Price”*
**Size-Overall**6%
*“Easy to fit and looks good”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**6%
*“Easy to use”*
**Design-Overall**4%
*“clever design and I would certainly recommend it”*
**Rusts/Corrodes**2%
*“This was fine, didn't rust”*
### **What buyers complain about **
**Durability**19%
*“not durable”*
**Adhesion/Stickiness**19%
*“Poor Adhesive”*
**Quality-Overall**9%
*“Rubbish”*
**Strength**6%
*“Not sturdy”*
**Value For Money**5%
*“£10 seems abit much”*
**Mounting**4%
*“The mounting is loose even when screwed completely”*
**Paint Quality**3%
*“Pulled off our paint in the bathroom”*
**Assembly/Installation**3%
*“The screw sheared off on assembly”*
**Advertised Vs Actual Product**3%
*“It says suitable for kitchen rolls. It's not. They fall off”*
**Size-Overall**3%
*“WISH I HAD FITTED IT SOONER”*
### **Top return reasons **
**Size-Overall**25%
**Adhesion/Stickiness**18%
**Defective Material/Parts**7%
**Quality-Overall**6%
**Functionality-Overall**5%
**Mounting**5%
**Color**5%
**Assembly/Installation**3%
**Compatibility-Overall**3%
**Durability**3%
## **Common questions**
- **Is black toilet roll holder profitable to sell on Amazon United Kingdom?**
- The niche generates £207K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the black toilet roll holder niche?**
- 16 brands and 22 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in black toilet roll holder?**
- Top complaints mined from reviews: Durability, Adhesion/Stickiness, Quality-Overall. The return rate is 1.2%.
- **When does demand for black toilet roll holder peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the black toilet roll holder niche?**
- Listings span £3.30–£12.66; the average listing price is £8.72 (sweet spot $15–$100). The average incumbent carries 2,594 reviews — the moat a new listing must climb.
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