---
title: "Black Paint — £139K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-paint"
last_updated: "2026-07-31T09:58:07.158Z"
locale: en
meta:
description: "Niche score 44/100 · £139K/yr market · 249K searches/yr · £8.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £139K/yr market · 249K searches/yr · £8.49 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Paint — £139K/yr Amazon UK Niche (2026) - Flapen"
---
# **black paint**
**Skip it**
Prices mostly outside the sweet spot ($2.60–$13.81) — this niche doesn't clear our bar today.
Market size 31Growth 18Conversion 71Competition 49Returns 96Price range 0Avg price 24Brand share 36Review moat 24Quality gap 62
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£139K**
£139K/yr · 249K searches
**Review moat**
**Bad****5,545.45**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.49**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-14.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.60–£13.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black paint is a £139K/yr Amazon United Kingdom market (249K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black paint market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£127K–£170K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **77%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 98%
**Open market**
**13%**
- Johnstone's46% - THE ONE18% - RUSTINS9% - Inspired Essentials5% - PEBBLE HUG4% - Zieler4% - Open — no brand owns it (6 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -14.3% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/black-paint/trend)
## **Top black paint search terms**
- **black paint**123K/yr-6.8%4.2% conv. - **matt black paint**24K/yr-22.1%7.4% conv. - **black wall paint**19K/yr-22.8%4.7% conv. - **black paint for walls**21K/yr-38.2%4.9% conv. - **black matt paint**18K/yr-17.2%6.9% conv. - **black matt paint for wood**12K/yr-14.0%6.8% conv. - **matt black paint for wood**8K/yr+20.1%6.7% conv. - **black emulsion paint**10K/yr-25.3%8.1% conv. - **matt black wood paint**5K/yr-19.0%7.2% conv. - **matte black paint**3K/yr-6.3%5.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/black-paint/search-terms)
## **Top black paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£14K20%£28K30%£42K40%£55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.52**4.3★476 rev](https://www.amazon.co.uk/dp/B005Q7BBIW) [2**THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.36**4.4★26,529 rev](https://www.amazon.co.uk/dp/B07952GM4D) [3**Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.81**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07NXTSXSK) [4**RUSTINS Quick Drying Matt Black Paint 500ml -Easy DIY Application for a Professional Finish in Minutes Ideal for Interior & Exterior Surfaces**RUSTINS**£8.15**4.6★6,023 rev](https://www.amazon.co.uk/dp/B007SLB5ZS) [5**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)**Inspired Essentials**£5.84**4.2★329 rev](https://www.amazon.co.uk/dp/B0DW4LJLDB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JKG Black Matt Non Drip Paint 300ml - Interior & Exterior Non Drip Coating -Quick Dry High Coverage Easy Apply Super Matt Black Finish -Wood Metal Concrete Furniture Paint Door Fence DIY Surfaces**JKG**£6.90**61 rev1y ago](https://www.amazon.co.uk/dp/B0FBL2HBHX) [**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)**Inspired Essentials**£5.84**329 rev1y ago](https://www.amazon.co.uk/dp/B0DW4LJLDB) [**Johnstones - Quick Dry & Nondrip Eggshell Paint for Wood & Metal - Black | Interior | Low Odour Water-Based Formula Dry in 1-2 Hours | 12m2 Coverage per Litre | 750ml**Johnstone's**£9.58**126 rev1y ago](https://www.amazon.co.uk/dp/B0DVH267D6) [**PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs**PEBBLE HUG**£8.93**27 rev1y ago](https://www.amazon.co.uk/dp/B0DT9S34K5) [**SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish**SuperGift.com**£6.58**279 rev2y ago](https://www.amazon.co.uk/dp/B0CN3S4FJD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Matt)**Inspired Essentials**£5.84**4.2★**▲ 137%**](https://www.amazon.co.uk/dp/B0DW4LJLDB) [**THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.43**4.4★**▲ 97%**](https://www.amazon.co.uk/dp/B077XZ4KBJ) [**THE ONE All-In-One Paint & Primer - Black Gloss 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£10.31**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B07953BGH1) [**Rustins Quick Dry Satin Black Paint 250ml - Effortless Application for a Smooth Professional Finish Perfect for DIYers Seeking Fast Results Elegance and Durability on Interior & Exterior Surfaces**RUSTINS**£5.81**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B001GU6GN8) [**SuperGift.com 300ml Black Matt Non-Drip Paint Superior Hard-Drying Interior & Exterior Use Easy Application for a Flawless Finish**SuperGift.com**£6.58**4.0★**▲ 58%**](https://www.amazon.co.uk/dp/B0CN3S4FJD)
**~~View all trending →~~**
## **What buyers say about black paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**25%
*“Excellent paint”*
**Quality-Overall**15%
*“Excellent Quality”*
**Engraving/Paint/Sublimation**10%
*“Great paint, nice consistency, goes on nice, leaves a nice shine”*
**Coverage**8%
*“Covers well”*
**Advertised Vs Actual Product**7%
*“Did the job”*
**Value For Money**6%
*“Good Value for money”*
**Moist/Dry**5%
*“It dries so natural and quick”*
**Ease Of Use**4%
*“Easy to Use”*
**Color**3%
*“Lovely colour”*
**Ease Of Cleaning**1%
*“it cleans off of brushes”*
### **What buyers complain about **
**Paint Quality**29%
*“Black paint”*
**Value For Money**11%
*“Overpriced for such a tiny amount”*
**Quality-Overall**10%
*“Water based rubbish”*
**Size-Overall**8%
*“it's small”*
**Coverage**7%
*“Good product, coverage isn't great,”*
**Smell**4%
*“Terrible paint really smelly too terrible”*
**Color**3%
*“the black is awful”*
**Adhesion/Stickiness**3%
*“bled under the making tape”*
**Functionality-Overall**3%
*“Wipes off. Comes off. Not fit for Bathroom purposes”*
**Ease Of Cleaning**2%
*“Be aware that white spirit will not clean brushes”*
### **Top return reasons **
**Size-Overall**43%
**Paint Quality**26%
**Color**13%
**Leak-Proof**4%
**Advertised Vs Actual Product**2%
**Value For Money**2%
**Coverage**1%
**Compatibility-Overall**1%
**Functionality-Overall**1%
**Quality-Overall**1%
## **Common questions**
- **Is black paint profitable to sell on Amazon United Kingdom?**
- The niche generates £139K/yr across 22 tracked products. 90-day search growth is -14.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the black paint niche?**
- 12 brands and 81 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in black paint?**
- Top complaints mined from reviews: Paint Quality, Value For Money, Quality-Overall. The return rate is 0.8%.
- **When does demand for black paint peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the black paint niche?**
- Listings span £2.60–£13.81; the average listing price is £8.49 (sweet spot $15–$100). The average incumbent carries 5,545 reviews — the moat a new listing must climb.
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