---
title: "Black Paint for Walls — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-paint-for-walls"
last_updated: "2026-07-31T08:04:17.707Z"
locale: en
meta:
description: "Niche score 34/100 · £48K/yr market · 66K searches/yr · £12.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £48K/yr market · 66K searches/yr · £12.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Paint for Walls — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **black paint for walls**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 9Conversion 67Competition 17Returns 95Price range 34Avg price 51Brand share 4Review moat 23Quality gap 67
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.09**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£7.07–£19.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****6,768.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£48K**
£48K/yr · 66K searches
**Growth**
**Bad****-31.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black paint for walls is a £48K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 34/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black paint for walls market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **£36K–£48K**
- units × avg price
- **Conversion rate**
- **6.0%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Johnstone's74% - THE ONE12% - Leyland5% - PEBBLE HUG4% - Landlords Paint3% - RUSTINS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -31.4% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/black-paint-for-walls/trend)
## **Top black paint for walls search terms**
- **black wall paint**19K/yr-22.8%4.6% conv. - **black paint for walls**21K/yr-38.2%4.9% conv. - **black emulsion paint**10K/yr-25.3%7.8% conv. - **black bathroom paint**9K/yr-37.5%2.8% conv. - **black silk paint**4K/yr-33.5%6.3% conv. - **black emulsion paint for walls**4K/yr-34.2%4.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/black-paint-for-walls/search-terms)
## **Top black paint for walls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Wall & Ceiling Paint - Black - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.52**4.3★476 rev](https://www.amazon.co.uk/dp/B005Q7BBIW) [2**Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.81**4.5★9,545 rev](https://www.amazon.co.uk/dp/B07NXTSXSK) [3**Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L**Johnstone's**£12.81**4.5★937 rev](https://www.amazon.co.uk/dp/B07PB19THV) [4**Johnstones 306592 Vinyl Silk Emulsion - Black 2.5**Johnstone's**£13.29**4.5★117 rev](https://www.amazon.co.uk/dp/B004MAROO4) [5**THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.43**4.4★26,529 rev](https://www.amazon.co.uk/dp/B077XZ4KBJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs**PEBBLE HUG**£8.93**27 rev1y ago](https://www.amazon.co.uk/dp/B0DT9S34K5) [**Leyland Trade - Multi Surface Paint - Suitable for 8 Different Surfaces - Black - 750ml**Leyland**£10.48**180 rev5y ago](https://www.amazon.co.uk/dp/B08DM3BP49) [**Johnstones - Wall and Ceiling Paint Soft Sheen - Interior Paint - Satin Finish - Suitable for Interior Walls and Ceilings - Black - 2.5 L**Johnstone's**£12.81**937 rev7y ago](https://www.amazon.co.uk/dp/B07PB19THV) [**Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.81**9,545 rev7y ago](https://www.amazon.co.uk/dp/B07NXTSXSK) [**THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.43**26,529 rev8y ago](https://www.amazon.co.uk/dp/B077XZ4KBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.43**4.4★**▲ 85%**](https://www.amazon.co.uk/dp/B077XZ4KBJ) [**Landlords Anti-Mould Condensation & Damp Paint | Anti Condensation Paint for Walls & Ceilings | Prevents Damp & Mould | Bathroom Kitchen - Black - 1L - Matt**Landlords Paint**£19.15**4.4★**▲ 73%**](https://www.amazon.co.uk/dp/B018QXCKUK) [**Johnstones 306592 Vinyl Silk Emulsion - Black 2.5**Johnstone's**£13.29**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B004MAROO4) [**RUSTINS Masonry Paint Matt Black 500ml**RUSTINS**£7.07**4.5★**▲ 28%**](https://www.amazon.co.uk/dp/B015WDKTP0) [**Johnstones - Washable Paint - Black - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.81**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B07NXTSXSK)
**~~View all trending →~~**
## **What buyers say about black paint for walls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**26%
*“still looks as good as it did when i first painted it”*
**Quality-Overall**12%
*“Excellent coverage”*
**Engraving/Paint/Sublimation**11%
*“Great paint, nice consistency, goes on nice, leaves a nice shine”*
**Coverage**9%
*“Covers well”*
**Ease Of Use**7%
*“Easy to use”*
**Moist/Dry**5%
*“It dries so natural and quick”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**4%
*“Did the job”*
**Color**4%
*“Lovely colour”*
**Scratch Resistance**2%
*“No issues so far, I let it dry and tried the scratch test, didn't flake”*
### **What buyers complain about **
**Paint Quality**26%
*“Poor quality paint”*
**Size-Overall**10%
*“it's small”*
**Color**8%
*“The colour is black. not blue or grey as some reviews stated”*
**Value For Money**8%
*“Expensive”*
**Quality-Overall**6%
*“Absolute rubbish at a high price”*
**Coverage**6%
*“Wouldnt cover anything”*
**Functionality-Overall**4%
*“Wipes off. Comes off. Not fit for Bathroom purposes”*
**Ease Of Use**3%
*“Couldn't get the lid off”*
**Smell**3%
*“Terrible paint really smelly too terrible”*
**Leak-Proof**3%
*“it drips a lot”*
### **Top return reasons **
**Size-Overall**48%
**Paint Quality**26%
**Color**12%
**Leak-Proof**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Coverage**1%
**Quality-Overall**1%
**Compatibility-Overall**1%
**Functionality-Overall**1%
## **Common questions**
- **Is black paint for walls profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 10 tracked products. 90-day search growth is -31.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the black paint for walls niche?**
- 6 brands and 44 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in black paint for walls?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.0%.
- **When does demand for black paint for walls peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the black paint for walls niche?**
- Listings span £7.07–£19.15; the average listing price is £12.09 (sweet spot $15–$100). The average incumbent carries 6,768 reviews — the moat a new listing must climb.
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