---
title: "Black Masonry Paint — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-masonry-paint"
last_updated: "2026-07-31T16:00:28.020Z"
locale: en
meta:
description: "Niche score 52/100 · £103K/yr market · 68K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £103K/yr market · 68K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Black Masonry Paint — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **black masonry paint**
**Worth a look**
Shows low returns (0.8%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 25Growth 80Conversion 94Competition 30Returns 96Price range 48Avg price 58Brand share 19Review moat 26Quality gap 40
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+71.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****£12.99**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.14–£24.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,922.18**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£103K**
£103K/yr · 68K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, black masonry paint is a £103K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black masonry paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£78K–£104K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **65%**
- **Sponsored**
- **59%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**59**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**3%**
- Leyland35% - RUSTINS20% - Sandtex20% - Johnstone's10% - THE ONE8% - Polar Specialist Coatings5% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +71.3% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Sep · busiest ÷ quietest = 13.1×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/black-masonry-paint/trend)
## **Top black masonry paint search terms**
- **black masonry paint**40K/yr+81.0%10.4% conv. - **black masonry paint exterior**13K/yr+63.6%12.1% conv. - **masonry paint black**5K/yr+77.8%8.7% conv. - **black concrete paint**4K/yr+25.9%6.0% conv. - **black masonry paint 5l**3K/yr+62.6%9.1% conv. - **black brick paint**3K/yr+45.7%9.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/black-masonry-paint/search-terms)
## **Top black masonry paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£41K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leyland Granocryl Smooth Masonry Paint - Black 2.5L**Leyland**£11.69**4.7★577 rev](https://www.amazon.co.uk/dp/B005R3LTAU) [2**RUSTINS Masonry Paint Matt Black 500ml**RUSTINS**£7.07**4.5★2,062 rev](https://www.amazon.co.uk/dp/B015WDKTP0) [3**Sandtex Sandtex Microseal Smooth Masonry 1L Black**Sandtex**£9.08**4.7★1,490 rev](https://www.amazon.co.uk/dp/B00N4ZE4TQ) [4**Leyland Granocryl Smooth Masonry Black 5L**Leyland**£16.76**4.6★772 rev](https://www.amazon.co.uk/dp/B005R3LTSW) [5**THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.36**4.4★26,529 rev](https://www.amazon.co.uk/dp/B07952GM4D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sandtex Exterior Masonry Paint 1L Black | Tough Weatherproof Paint for Walls Brick & Render | Dirt Resistant Long Lasting Smooth Finish**AXpower Inspirational Technology Empowering People**£11.62**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FWF7JZ59) [**PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs**PEBBLE HUG**£8.93**27 rev1y ago](https://www.amazon.co.uk/dp/B0DT9S34K5) [**Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L**Johnstone's**£19.95**199 rev2y ago](https://www.amazon.co.uk/dp/B0CQD1LHCX) [**Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L**Johnstone's**£17.47**120 rev2y ago](https://www.amazon.co.uk/dp/B0CQCTZN56) [**Johnstones Exterior Smooth Masonry Paint - Tester Pot Black Up to 15 Years Protection Weather & Dirt Resistant 12m2 Coverage Per Litre - Dry in 1-2 Hours 225 ml**Johnstone's**£5.55**59 rev2y ago](https://www.amazon.co.uk/dp/B0CQD2CS2D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.43**4.4★**▲ 70%**](https://www.amazon.co.uk/dp/B077XZ4KBJ) [**PEBBLE HUG Matt Black Non-Drip Paint 300ml 1 Pcs**PEBBLE HUG**£8.93**3.6★**▲ 43%**](https://www.amazon.co.uk/dp/B0DT9S34K5) [**Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 30m Coverage Per Tin - Dry in 1-2 Hours 2.5 L**Johnstone's**£17.47**4.5★**▲ 43%**](https://www.amazon.co.uk/dp/B0CQCTZN56) [**Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Black**Sandtex**£22.31**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B00549PX2C) [**Johnstones Exterior Smooth Masonry Paint Black Up to 15 Years Protection Weather & Dirt Resistant 60m Coverage Per Tin Dry in 1-2 Hours 5L**Johnstone's**£19.95**4.8★**▲ 27%**](https://www.amazon.co.uk/dp/B0CQD1LHCX)
**~~View all trending →~~**
## **What buyers say about black masonry paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**26%
*“still looks as good as it did when i first painted it”*
**Quality-Overall**18%
*“Excellent coverage”*
**Coverage**10%
*“Covers well”*
**Engraving/Paint/Sublimation**10%
*“paints on well”*
**Ease Of Use**6%
*“Easy to use”*
**Moist/Dry**5%
*“Used this on my front door great coverage super quick dry time”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**3%
*“Does what it should do”*
**Color**3%
*“colour is perfect”*
**Drying Time**2%
*“Dries quickly too”*
### **What buyers complain about **
**Paint Quality**24%
*“Poor quality paint”*
**Value For Money**14%
*“Absolute rubbish at a high price”*
**Size-Overall**9%
*“Small”*
**Coverage**9%
*“Not as good coverage as I thought it might have been from such a branded product”*
**Functionality-Overall**6%
*“Wipes off. Comes off. Not fit for Bathroom purposes”*
**Quality-Overall**5%
*“Absolute rubbish at a high price”*
**Leak-Proof**4%
*“it drips a lot”*
**Adhesion/Stickiness**4%
*“bled under the making tape”*
**Smell**2%
*“Terrible paint really smelly too terrible”*
**Color**1%
*“It is very black”*
### **Top return reasons **
**Size-Overall**50%
**Paint Quality**24%
**Color**14%
**Leak-Proof**3%
**Value For Money**2%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Functionality-Overall**1%
**Compatibility-Overall**1%
**Coverage**1%
## **Common questions**
- **Is black masonry paint profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the black masonry paint niche?**
- 8 brands and 59 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in black masonry paint?**
- Top complaints mined from reviews: Paint Quality, Value For Money, Size-Overall. The return rate is 0.8%.
- **When does demand for black masonry paint peak?**
- Demand peaks in Apr–May–Sep; the busiest month runs 13.1× the quietest.
- **What does it cost to enter the black masonry paint niche?**
- Listings span £5.14–£24.23; the average listing price is £12.99 (sweet spot $15–$100). The average incumbent carries 3,922 reviews — the moat a new listing must climb.
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