---
title: "Black Gloss Paint — £100K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-gloss-paint"
last_updated: "2026-07-31T08:42:01.998Z"
locale: en
meta:
description: "Niche score 43/100 · £100K/yr market · 112K searches/yr · £9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £100K/yr market · 112K searches/yr · £9.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Black Gloss Paint — £100K/yr Amazon UK Niche (2026) - Flapen"
---
# **black gloss paint**
**Skip it**
Prices mostly outside the sweet spot ($3.93–$17.61) — this niche doesn't clear our bar today.
Market size 25Growth 27Conversion 84Competition 25Returns 96Price range 19Avg price 31Brand share 28Review moat 25Quality gap 65
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.74**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£100K**
£100K/yr · 112K searches
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,417.86**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****£3.93–£17.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, black gloss paint is a £100K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **black gloss paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£78K–£97K**
- units × avg price
- **Conversion rate**
- **9.1%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **64%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**49**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**8%**
- Johnstone's52% - Inspired Essentials15% - RUSTINS9% - THE ONE8% - SDMAX4% - 1514% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/black-gloss-paint/trend)
## **Top black gloss paint search terms**
- **black gloss paint**59K/yr+3.9%6.9% conv. - **black gloss**23K/yr-14.3%7.1% conv. - **black gloss paint for wood**16K/yr-20.8%9.5% conv. - **black gloss paint for metal**4K/yr+39.9%6.6% conv. - **exterior black gloss paint**4K/yr+58.2%4.8% conv. - **gloss black paint**4K/yr+12.4%5.3% conv. - **black gloss paint exterior**3K/yr+210.1%8.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/black-gloss-paint/search-terms)
## **Top black gloss paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£30K40%£40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 750ml**Johnstone's**£9.15**4.6★999 rev](https://www.amazon.co.uk/dp/B084WVJQFR) [2**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)**Inspired Essentials**£5.84**4.2★329 rev](https://www.amazon.co.uk/dp/B0DW57CBB4) [3**Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml**Johnstone's**£7.81**4.2★66 rev](https://www.amazon.co.uk/dp/B086QB9YSJ) [4**RUSTINS Quick Dry Black Gloss Paint 500ml Fast-Drying Water-Based Caoting for Wood and Metal; Durable Hard-Wearing Finish with Smooth Gloss Shine; Low Odour Sustainable Paint for Home and Trade Use**RUSTINS**£9.36**4.5★1,208 rev](https://www.amazon.co.uk/dp/B01LM1ZZ50) [5**Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 2.5 L**Johnstone's**£17.61**4.6★302 rev](https://www.amazon.co.uk/dp/B086QDQL81)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neel Saanjh Black Gloss Non-Drip Paint Smooth Finish Quick Drying Formula Long-Lasting Coverage Professional Easy to Apply Durable Ideal for Walls Furniture Wood & Metal Surfaces (Pack of 1)**Neel Saanjh**£12.83**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GYSN21J6) [**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)**Inspired Essentials**£5.84**329 rev1y ago](https://www.amazon.co.uk/dp/B0DW57CBB4) [**SDMAX Black Gloss Non-Drip Paint Hard Drying Durable Finish Long Lasting Non-Cracking Easy To Use Ideal Use On Metal Wood Concrete Blackboards. 300ml (1PCS)**SDMAX**£9.01**30 rev1y ago](https://www.amazon.co.uk/dp/B0DT9G9F9R) [**PEBBLE HUG Black Gloss Non-Drip Paint Quick-Drying and Versatile Perfect for DIY Projects Renovations Ideal for Wood Metal Indoor or Outdoor Surfaces 300ml (2 Pcs)**PEBBLE HUG**£12.60**27 rev1y ago](https://www.amazon.co.uk/dp/B0DT9TQKCJ) [**PNJB Non-Drip Black Gloss Paint Tin Interior & Exterior Hard-Drying High Performance Mess-Free Application Ideal Use For Wood Metal And Concrete 300ML (1PCS)**PNJB**£8.90**36 rev1y ago](https://www.amazon.co.uk/dp/B0DT9F65ZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neel Saanjh Black Gloss Non-Drip Paint Smooth Finish Quick Drying Formula Long-Lasting Coverage Professional Easy to Apply Durable Ideal for Walls Furniture Wood & Metal Surfaces (Pack of 1)**Neel Saanjh**£12.83**4.0★**▲ 207%**](https://www.amazon.co.uk/dp/B0GYSN21J6) [**Johnstones - Quick Dry & Non Drip Gloss Paint for Wood & Metal - Black | Interior & Exterior | Low Odour Water-Based Formula Dry in 1-2 Hours | 10m2 Coverage per Litre | 250ml**Johnstone's**£7.81**4.2★**▲ 68%**](https://www.amazon.co.uk/dp/B086QB9YSJ) [**RUSTINS Black Gloss Paint 250ml- Fast-Drying Water-Based Coating for Wood and Metal; Durable Hard-Wearing Finish with Smooth Gloss Shine; Low Odour Sustainable Solution for Home and Trade Use**RUSTINS**£6.16**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B01LM1ZXOI) [**Inspired Essentials 300ml Non Drip Paint Tin Exterior Interior Hard Drying Performance Multi-Purpose Paint Tin for Metal Wood Plastic Walls with Perfect Finish (1 151 - Black Gloss)**Inspired Essentials**£5.84**4.2★**▲ 49%**](https://www.amazon.co.uk/dp/B0DW57CBB4) [**THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.43**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B077XZ4KBJ)
**~~View all trending →~~**
## **What buyers say about black gloss paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**22%
*“Good quality paint”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**13%
*“Good value for money”*
**Coverage**11%
*“Covers well”*
**Engraving/Paint/Sublimation**7%
*“Excellent paint”*
**Advertised Vs Actual Product**6%
*“As described”*
**Moist/Dry**5%
*“Dried quickly,and has a good finish to it”*
**Ease Of Use**4%
*“Easy to use”*
**Color**2%
*“Lovely colour”*
**Wood Quality**2%
*“i thought it was a good make made for wood aswel as other materials”*
### **What buyers complain about **
**Paint Quality**25%
*“Black paint”*
**Coverage**7%
*“dont buy it if you are expecting it to cover in one coat”*
**Value For Money**7%
*“Value gor money 1 coat should of been enuf after preparing it with dulux undercoat primer”*
**Quality-Overall**7%
*“It isnt good at all”*
**Color**6%
*“the black is awful”*
**Adhesion/Stickiness**5%
*“its still sticky/wet”*
**Size-Overall**4%
*“Small”*
**Durability**4%
*“Peeled off”*
**Advertised Vs Actual Product**4%
*“It's not what it say's on the tin”*
**Flammable**4%
*“Fumes awful”*
### **Top return reasons **
**Size-Overall**46%
**Paint Quality**24%
**Color**14%
**Leak-Proof**4%
**Advertised Vs Actual Product**2%
**Defective Material/Parts**2%
**Coverage**2%
**Value For Money**2%
**Quality-Overall**2%
**Thickness**1%
## **Common questions**
- **Is black gloss paint profitable to sell on Amazon United Kingdom?**
- The niche generates £100K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the black gloss paint niche?**
- 9 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in black gloss paint?**
- Top complaints mined from reviews: Paint Quality, Coverage, Value For Money. The return rate is 0.8%.
- **When does demand for black gloss paint peak?**
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- **What does it cost to enter the black gloss paint niche?**
- Listings span £3.93–£17.61; the average listing price is £9.74 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.
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