---
title: "Trend — black door stop - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-door-stop/trend"
last_updated: "2026-07-31T15:08:32.052Z"
locale: en
meta:
  description: "Niche score 46/100 · £28K/yr market · 55K searches/yr · £7.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £28K/yr market · 55K searches/yr · £7.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — black door stop - Flapen"
---

# **black door stop**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 20Conversion 75Competition 61Returns 95Price range 11Avg price 20Brand share 73Review moat 73Quality gap 37

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****569.63**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-10.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£7.24**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.77–£16.46**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£28K**

£28K/yr · 55K searches