---
title: "Search terms — black door knobs - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/black-door-knobs/search-terms"
last_updated: "2026-07-31T09:57:21.434Z"
locale: en
meta:
  description: "Niche score 54/100 · £88K/yr market · 192K searches/yr · £8.73 avg price. Soft demand (-27.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £88K/yr market · 192K searches/yr · £8.73 avg price. Soft demand (-27.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — black door knobs - Flapen"
---

# **black door knobs**

**Worth a look**

Shows no brand lock-in (top 5 brands take 41% of clicks), but soft demand (-27.8% this quarter) keeps it on the watch list.

Market size 22Growth 11Conversion 61Competition 83Returns 71Price range 69Avg price 24Brand share 94Review moat 87Quality gap 48

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****253.7**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Returns**

**Good****2.2%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£1.34–£44.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£8.73**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£88K**

£88K/yr · 192K searches

**Growth**

**Bad****-27.8%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")