---
title: "Bitumen Paint — £233K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/bitumen-paint"
last_updated: "2026-07-31T08:31:37.336Z"
locale: en
meta:
description: "Niche score 53/100 · £233K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £233K/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bitumen Paint — £233K/yr Amazon UK Niche (2026) - Flapen"
---
# **bitumen paint**
**Worth a look**
Shows low returns (0.5%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 44Growth 54Conversion 79Competition 36Returns 98Price range 84Avg price 85Brand share 20Review moat 41Quality gap 27
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£19.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.96–£61.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+26.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£233K**
£233K/yr · 151K searches
**Review moat**
**Okay****2,370.7**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bitumen paint is a £233K/yr Amazon United Kingdom market (151K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bitumen paint market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£238K–£285K**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **20%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**6%**
- Sika47% - Bond It21% - EDE Group14% - BLACK JACK6% - masterbitumens3% - NOVECRAFTO2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.8% search growth over the last 90 days.
4K3KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/bitumen-paint/trend)
## **Top bitumen paint search terms**
- **bitumen paint**57K/yr+30.1%7.8% conv. - **bitumen paint for wood**15K/yr+84.8%10.0% conv. - **black jack bitumen paint**21K/yr+24.5%10.4% conv. - **blackjack paint**12K/yr+16.6%8.5% conv. - **black jack**13K/yr-3.3%3.4% conv. - **bitumen**9K/yr+7.9%4.4% conv. - **black jack paint**8K/yr+5.5%6.9% conv. - **black bitumen paint**6K/yr+50.1%9.1% conv. - **bitchamin paint black waterproof**8K/yr+0.7%7.0% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/bitumen-paint/search-terms)
## **Top bitumen paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£47K30%£70K40%£93K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Everbuild Black Jack 901 Bitumen Paint Solvent Based Black 1 Litre**Sika**£9.81**4.6★3,290 rev](https://www.amazon.co.uk/dp/B0012PLK4W) [2**Sika Black Jack 901 Bitumen Paint Solvent Based Black 5 Litre**Sika**£21.28**4.6★3,290 rev](https://www.amazon.co.uk/dp/B0012L79HI) [3**Bond-It Bitumen Paint - 1 litre - Solvent-bourne bituminous black paint for waterproofing & weatherproofing steelwork concrete wood asphalt & portable water tanks**Bond It**£7.96**4.6★1,378 rev](https://www.amazon.co.uk/dp/B0057MS8BE) [4**Bond It Bitumen Paint 2.5L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks**EDE Group**£13.50**4.4★121 rev](https://www.amazon.co.uk/dp/B0FLY6R5CN) [5**EDE Group Bond It Bitumen Paint 1L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks - Bitumen Paint for Wood**EDE Group**£8.50**4.4★121 rev](https://www.amazon.co.uk/dp/B0FLY5SG4V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bond It Bitumen Paint Black 5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces**Bond It**£20.34**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G1SR6VHL) [**Bond It Bitumen Paint Black 2.5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces**Bond It**£13.95**2 rev8mo ago](https://www.amazon.co.uk/dp/B0G1SNYZ48) [**Siramico Coatings Liquid Rubber Roof Coating | Instant Leak Seal Technology I Quick Drying One Coat Waterproofing Sealant | Black Grey & Clear (Black 500ml)**SIRAMICO COATINGS**£13.93**572 rev8mo ago](https://www.amazon.co.uk/dp/B0FY46CSHR) [**Bond It Bitumen Paint 2.5L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks**EDE Group**£13.50**121 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY6R5CN) [**EDE Group Bond It Bitumen Paint 1L - Solvent-Bourne Bituminous Black Waterproof Paint Weatherproofing Steelwork Concrete Asphalt and Portable Water Tanks - Bitumen Paint for Wood**EDE Group**£8.50**121 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY5SG4V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bartoline Bitumen Paint Black 2.5L Solvent-Based Anti-Corrosive Paint for Waterproofing Protecting Steel Iron Timber and Concrete Durable Flexible Finish**Bartoline**£15.16**5.0★**▲ 175%**](https://www.amazon.co.uk/dp/B08LVXKZXP) [**Bond It Bitumen Paint Black 5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces**Bond It**£20.34**4.7★**▲ 141%**](https://www.amazon.co.uk/dp/B0G1SR6VHL) [**Bond It Bitumen Paint Black 2.5L | General Purpose Waterproof Bituminous Paint | Coating for Metal Concrete Wood & Roofing | Weatherproof & Anti-Corrosive Sealant for Outdoor Surfaces**Bond It**£13.95**5.0★**▲ 141%**](https://www.amazon.co.uk/dp/B0G1SNYZ48) [**Siramico Coatings Liquid Rubber Roof Coating | Instant Leak Seal Technology I Quick Drying One Coat Waterproofing Sealant | Black Grey & Clear (Black 500ml)**SIRAMICO COATINGS**£13.93**4.5★**▲ 75%**](https://www.amazon.co.uk/dp/B0FY46CSHR) [**Everbuild Black Jack 901 Bitumen Paint Solvent Based Black 1 Litre**Sika**£9.81**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B0012PLK4W)
**~~View all trending →~~**
## **What buyers say about bitumen paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“no complaints”*
**Paint Quality**18%
*“Very easy to paint on with a little roller”*
**Advertised Vs Actual Product**11%
*“Did the job perfect”*
**Value For Money**9%
*“well worth the money”*
**Ease Of Use**8%
*“So easy to apply”*
**Engraving/Paint/Sublimation**4%
*“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”*
**Coverage**3%
*“Great coverage”*
**Water Resistance**3%
*“Excellent waterproofing, easy to apply”*
**Efficiency**3%
*“appears to have worked well”*
**Leak-Proof**2%
*“Ive used it to stop leaks in a truck canopy”*
### **What buyers complain about **
**Leak-Proof**22%
*“Delivered damaged and leaked”*
**Paint Quality**11%
*“Unreal paint”*
**Value For Money**6%
*“Expensive product”*
**Functionality-Overall**6%
*“still didn't do the job”*
**Size-Overall**5%
*“when it arrived it was tiny”*
**Adhesion/Stickiness**5%
*“wouldn't adhere”*
**Smell**4%
*“Smell revolting”*
**Thickness**3%
*“Comparing this product is thinner which can help in application”*
**Ease Of Cleaning**3%
*“Use a cheap or old brush as it cant be cleaned”*
**Quality-Overall**2%
*“Absolute rubbish at a high price”*
### **Top return reasons **
**Size-Overall**36%
**Paint Quality**28%
**Leak-Proof**13%
**Color**7%
**Value For Money**3%
**Compatibility-Overall**2%
**Advertised Vs Actual Product**2%
**Functionality-Overall**1%
**Quality-Overall**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is bitumen paint profitable to sell on Amazon United Kingdom?**
- The niche generates £233K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the bitumen paint niche?**
- 11 brands and 53 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in bitumen paint?**
- Top complaints mined from reviews: Leak-Proof, Paint Quality, Value For Money. The return rate is 0.5%.
- **When does demand for bitumen paint peak?**
- Demand peaks in Apr–May; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the bitumen paint niche?**
- Listings span £7.96–£61.54; the average listing price is £19.00 (sweet spot $15–$100). The average incumbent carries 2,371 reviews — the moat a new listing must climb.
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