---
title: "Beavertown — £98K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/beavertown"
last_updated: "2026-07-31T07:58:07.109Z"
locale: en
meta:
description: "Niche score 50/100 · £98K/yr market · 95K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £98K/yr market · 95K searches/yr. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Beavertown — £98K/yr Amazon UK Niche (2026) - Flapen"
---
# **beavertown**
**Worth a look**
Shows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 24Growth 64Conversion 59Competition 24Returns 98Price range 75Avg price 88Brand share 4Review moat 97Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****61.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£20.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£3.75–£48.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+41.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£98K**
£98K/yr · 95K searches
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, beavertown is a £98K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **beavertown market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£80K–£100K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#436**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **22%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Beavertown76% - Beer Hunter9% - SERIOUS PIG6% - PDL4% - BEAMS INTERNATIONAL4% - Laurie's Pub and Bar Accessories1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.7% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/beavertown/trend)
## **Top beavertown search terms**
- **beavertown**26K/yr+31.7%3.4% conv. - **neck oil beer**24K/yr+39.0%1.8% conv. - **neck oil**18K/yr+74.4%7.8% conv. - **beavertown gift set**13K/yr+16.4%3.2% conv. - **beavertown neck oil**5K/yr+44.4%2.4% conv. - **neck oil beer gift set**5K/yr+31.1%3.2% conv. - **beavertown beer**3K/yr+26.1%1.8% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/beavertown/search-terms)
## **Top beavertown products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£20K30%£29K40%£39K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Beavertown Neck Oil Session IPA 10 X 330ml**Beavertown**£14.39**4.6★7 rev](https://www.amazon.co.uk/dp/B0F5X9TYZX) [2**Beavertown Neck Oil 4 x 330ml**Beavertown**£6.49**4.9★20 rev](https://www.amazon.co.uk/dp/B09YVNSSF1) [3**Beavertown British Breweries Craft Beer Gift Set (4 Cans) with Glass (Neck Oil Gamma Ray Bones Lager & Lupuloid IPA) - Gifts for Men Fathers Day**Beavertown**£21.06**4.2★164 rev](https://www.amazon.co.uk/dp/B081HGSLZD) [4**Serious Pig + Beavertown Craft Beer and Snacks Gift Box with Glassware and Tasting Notes (11 Pack)**SERIOUS PIG**£31.24**4.8★17 rev](https://www.amazon.co.uk/dp/B0DYK2SWH7) [5**Beavertown Neck Oil Session IPA/Case of 24 Cans / 792cl**PDL**£48.56**4.8★17 rev](https://www.amazon.co.uk/dp/B079L4DQ2P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beavertown IPA Beer Gift Set 3 x 330 ml Glass**BEAMS INTERNATIONAL**£14.39**3 rev10mo ago](https://www.amazon.co.uk/dp/B0FSF4PG56) [**Beavertown Brewery Craft Beer Gift Set 4 Pack of 330ml Cans**Beer Hunter**£20.75**27 rev10mo ago](https://www.amazon.co.uk/dp/B0FQ679TQV) [**Beavertown Neck Oil 440ml**Beavertown**£3.75**0 rev12mo ago](https://www.amazon.co.uk/dp/B0FM4J3C44) [**Beavertown Neck Oil Session IPA 10 X 330ml**Beavertown**£14.39**7 rev1y ago](https://www.amazon.co.uk/dp/B0F5X9TYZX) [**Serious Pig + Beavertown Craft Beer and Snacks Gift Box with Glassware and Tasting Notes (11 Pack)**SERIOUS PIG**£31.24**17 rev1y ago](https://www.amazon.co.uk/dp/B0DYK2SWH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beavertown Neck Oil Cans 12 x 330ml**Beavertown**£21.51**4.8★**▲ 374%**](https://www.amazon.co.uk/dp/B01MYE1RPQ) [**Beavertown Best Dad Mixed Craft Beer Gift Pack with Branded Glass & Pub Snacks Neck Oil Gamma Ray Lupuloid APA & Lunar Haze | Gifts for Fathers Day Dad Mens Beer Hamper**Beer Hunter**£23.83**3.9★**▲ 84%**](https://www.amazon.co.uk/dp/B08B4VJY9B) [**Beavertown Neck Oil 4 x 330ml**Beavertown**£6.49**4.9★**▲ 73%**](https://www.amazon.co.uk/dp/B09YVNSSF1) [**Beavertown Neck Oil 440ml**Beavertown**£3.75**0.0★**▲ 48%**](https://www.amazon.co.uk/dp/B0FM4J3C44) [**Beavertown Neck Oil Session IPA 10 X 330ml**Beavertown**£14.39**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0F5X9TYZX)
**~~View all trending →~~**
## **What buyers say about beavertown**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**88%
*“Gift”*
**Value For Money**13%
*“Great product at a good price”*
### **Top return reasons **
**Size-Overall**50%
**Design-Overall**50%
## **Common questions**
- **Is beavertown profitable to sell on Amazon United Kingdom?**
- The niche generates £98K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +41.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the beavertown niche?**
- 6 brands and 43 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
- **When does demand for beavertown peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
- **What does it cost to enter the beavertown niche?**
- Listings span £3.75–£48.56; the average listing price is £20.09 (sweet spot $15–$100). The average incumbent carries 62 reviews — the moat a new listing must climb.
## **Related niches in DIY & Tools**
- 68 [**cardboard cutter**](https://flapen.com/research/uk/diy-tools/cardboard-cutter)£343K/yr+30.6%**Worth a look**- 68 [**door canopy**](https://flapen.com/research/uk/diy-tools/door-canopy)£202K/yr+187.7%**Worth a look**- 68 [**fence post repair**](https://flapen.com/research/uk/diy-tools/fence-post-repair)£359K/yr-8.2%**Worth a look**- 68 [**cat window guard**](https://flapen.com/research/uk/diy-tools/cat-window-guard)£98K/yr+413.1%**Worth a look**- 68 [**sun shade**](https://flapen.com/research/uk/diy-tools/sun-shade)£202K/yr+187.7%**Worth a look**- 69 [**brass hose connector**](https://flapen.com/research/uk/diy-tools/brass-hose-connector)£66K/yr+122.8%**Worth a look**[**All DIY & Tools niches **](https://flapen.com/research/uk/diy-tools)