---
title: "Bathroom Paint — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/bathroom-paint"
last_updated: "2026-07-31T07:58:58.287Z"
locale: en
meta:
description: "Niche score 35/100 · £119K/yr market · 372K searches/yr · £15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £119K/yr market · 372K searches/yr · £15.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bathroom Paint — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **bathroom paint**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 10Conversion 26Competition 33Returns 96Price range 58Avg price 77Brand share 7Review moat 25Quality gap 35
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£10.34–£21.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£119K**
£119K/yr · 372K searches
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****4,704**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-30.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bathroom paint is a £119K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb. Verdict: Skip it — 35/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathroom paint market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£94K–£125K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#99**
- **Page quality**
- **0%**
- **Prime**
- **74%**
- **Sponsored**
- **84%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**47**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**1%**
- Johnstone's59% - Dulux22% - SIRAMICO COATINGS9% - Crown5% - Leyland2% - Polar Specialist Coatings2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/bathroom-paint/trend)
## **Top bathroom paint search terms**
- **bathroom paint**231K/yr-29.8%1.7% conv. - **bathroom paint for walls**107K/yr-32.9%1.2% conv. - **kitchen and bathroom paint**9K/yr-18.8%1.8% conv. - **bathroom wall paint**8K/yr-23.4%0.9% conv. - **johnstones bathroom paint**8K/yr-28.8%3.1% conv. - **paint for bathroom walls**6K/yr-40.3%0.7% conv. - **kitchen & bathroom paint**3K/yr-6.4%0.5% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/bathroom-paint/search-terms)
## **Top bathroom paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£24K30%£36K40%£48K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.40**4.6★8,161 rev](https://www.amazon.co.uk/dp/B07NYSQYNZ) [2**Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 1L**Dulux**£10.34**4.6★11,526 rev](https://www.amazon.co.uk/dp/B0038ETHZ4) [3**Johnstones - Bathroom Paint - Seashell - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£15.90**4.6★8,161 rev](https://www.amazon.co.uk/dp/B07P488XYJ) [4**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**4.4★692 rev](https://www.amazon.co.uk/dp/B0D2RVW9KK) [5**Dulux 500001 Easycare Bathroom Soft Sheen Emulsion Paint for Walls and Ceilings - Pure Brilliant White 2. 5 litres**Dulux**£17.87**4.6★11,526 rev](https://www.amazon.co.uk/dp/B00LNBDQRO)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bathroom Paint 1L Soft Sheen Pure Brilliant White Moisture & Steam Resistant Wall & Ceiling Paint Mould Resistant Washable Finish for Bathrooms**AXpower Inspirational Technology Empowering People**£14.53**15 rev1y ago](https://www.amazon.co.uk/dp/B0F9QHK662) [**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**692 rev2y ago](https://www.amazon.co.uk/dp/B0D2RVW9KK) [**Dulux Easycare bathroom Soft Sheen Paint - Teal Voyage - 2.5L**Dulux**£20.55**71 rev3y ago](https://www.amazon.co.uk/dp/B0BYTB1C6C) [**Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings**Polar Specialist Coatings**£13.87**1,684 rev3y ago](https://www.amazon.co.uk/dp/B0BLZPM6JM) [**Johnstones - Bathroom Paint - Ballet Slipper - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£16.77**8,161 rev4y ago](https://www.amazon.co.uk/dp/B09X5CJ1M1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Johnstones - Wall & Ceiling Paint - Natural Sage - Silk Finish- Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.73**4.6★**▲ 257%**](https://www.amazon.co.uk/dp/B07NYSR7LV) [**Johnstones - Bathroom Paint - Island Breeze - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£16.48**4.6★**▲ 127%**](https://www.amazon.co.uk/dp/B07NZXFYWS) [**Crown EASYCLEAN Beige Anti Mould Bathroom Paint Mid Sheen 2.5L**Crown**£21.50**4.5★**▲ 71%**](https://www.amazon.co.uk/dp/B094JWK4DM) [**Johnstones - Washable Paint - Blue Horizon - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L**Johnstone's**£15.50**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B07P22N6BT) [**Johnstones - Wall & Ceiling Paint - Chapel Stone - Soft Sheen Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£12.60**4.5★**▲ 66%**](https://www.amazon.co.uk/dp/B00AHYEHHG)
**~~View all trending →~~**
## **What buyers say about bathroom paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**20%
*“Good paint, good value”*
**Quality-Overall**14%
*“Excellent product does what it says on the tin”*
**Coverage**13%
*“Covers well”*
**Color**10%
*“The colour is pretty”*
**Advertised Vs Actual Product**9%
*“Just what I wanted”*
**Value For Money**8%
*“Good value for money”*
**Ease Of Use**6%
*“Easy to use”*
**Engraving/Paint/Sublimation**4%
*“Good paint”*
**Efficiency**2%
*“This seems to do its job”*
**Thickness**2%
*“Quite thick,no dropping”*
### **What buyers complain about **
**Paint Quality**35%
*“Awful paint”*
**Color**13%
*“Darker”*
**Thickness**6%
*“it was very gloopy to roller on evenly it was so thick”*
**Quality-Overall**4%
*“This paint is awful”*
**Durability**4%
*“2 months later the mould came back”*
**Size-Overall**3%
*“Not fit sell”*
**Coverage**3%
*“Poor coverage”*
**Leak-Proof**3%
*“Leaky pot”*
**Spray/Flow**2%
*“there was alot of spraying”*
**Natural Resource Wastage**2%
*“waste of time, energy and money”*
### **Top return reasons **
**Color**41%
**Paint Quality**29%
**Size-Overall**15%
**Leak-Proof**2%
**Value For Money**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Material Quality**1%
**Weight Light**1%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is bathroom paint profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 19 tracked products. 90-day search growth is -30.3%. Flapen's verdict: Skip it (35/100).
- **How competitive is the bathroom paint niche?**
- 7 brands and 47 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bathroom paint?**
- Top complaints mined from reviews: Paint Quality, Color, Thickness. The return rate is 0.9%.
- **When does demand for bathroom paint peak?**
- Demand peaks in Feb; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the bathroom paint niche?**
- Listings span £10.34–£21.50; the average listing price is £15.66 (sweet spot $15–$100). The average incumbent carries 4,704 reviews — the moat a new listing must climb.
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