---
title: "Bathroom Night Light — £58K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/bathroom-night-light"
last_updated: "2026-07-31T08:33:02.466Z"
locale: en
meta:
description: "Niche score 43/100 · £58K/yr market · 79K searches/yr · £37.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £58K/yr market · 79K searches/yr · £37.46 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Bathroom Night Light — £58K/yr Amazon UK Niche (2026) - Flapen"
---
# **bathroom night light**
**Skip it**
Soft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 12Conversion 24Competition 65Returns 67Price range 69Avg price 95Brand share 35Review moat 46Quality gap 58
**Avg price**
**Incredible****£37.46**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.58–£128.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,900.1**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£58K**
£58K/yr · 79K searches
**Growth**
**Bad****-25.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bathroom night light is a £58K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bathroom night light market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£75K–£94K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#329**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **65%**
- **Out of stock**
- **14.3%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 90%
**Open market**
**14%**
- eufy Security66% - AUVON6% - Lyridz5% - YELKO4% - Kintion2% - HOTUT2% - Open — no brand owns it (11 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -25.4% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/bathroom-night-light/trend)
## **Top bathroom night light search terms**
- **bathroom night light**21K/yr-35.6%3.0% conv. - **eufy light**17K/yr-21.3%0.9% conv. - **eufy lights**12K/yr-33.6%1.0% conv. - **eufy light camera**6K/yr+19.1%1.6% conv. - **eufy wall light camera**4K/yr+40.7%2.9% conv. - **bathroom night light motion sensor**8K/yr-47.9%4.4% conv. - **eufy security light**4K/yr-32.2%0.7% conv. - **eufy lights outdoor**4K/yr-21.6%0.8% conv. - **eufy outdoor light**2K/yr+11.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/bathroom-night-light/search-terms)
## **Top bathroom night light products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**eufy Security Solar Wall Light Cam S120 Solar Security Camera Outdoor Wireless 1080P Camera Forever Power Motion Activated Light AI Detection IP65 Waterproof Spotlight No Monthly Fee**eufy Security**£56.36**4.2★1,239 rev](https://www.amazon.co.uk/dp/B0C9ZYHLBZ) [2**eufy Security Wired Wall Light Cam S100 Security Camera Outdoor 2K Camera with 1200 Lumen Light Color Night Vision Motion Activated Light AI Smart Detection IP65 Waterproof 1 Pack**eufy Security**£67.81**4.4★1,297 rev](https://www.amazon.co.uk/dp/B0BS3SR986) [3**eufy Outdoor Pathway Lights E10 4-Pack Smart Wired RGBWW LED Landscape Lights 350lm IP65 Waterproof for Yard Work with Alexa Endless AI Light Themes for Christmas Halloween Link with Cameras**eufy Security**£72.57**4.0★10 rev](https://www.amazon.co.uk/dp/B0DSLGRQNN) [4**eufy security S100 Wired Wall Light Cam Security Camera Outdoor 2K Camera with 1200 Lumen Light Color Night Vision Motion Activated Light AI Smart Detection IP65 Waterproof(Renewed)**eufy Security**£54.58**4.5★133 rev](https://www.amazon.co.uk/dp/B0C2T47LDZ) [5**eufy Security Solar Wall Light Cam S120 Solar Security Camera Outdoor Wireless 1080p Camera Forever Power Motion Activated Light AI Detection IP65 Waterproof Spotlight No Monthly Fee (Renewed)**eufy Security**£52.48**4.2★92 rev](https://www.amazon.co.uk/dp/B0CSNKMD7F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOODEA Dimmable Motion Sensor Night Light USB Rechargeable Up to 90 Days**GOODEA**£5.58**260 rev7mo ago](https://www.amazon.co.uk/dp/B0GC52FPSN) [**eufy Security Camera Outdoor Wireless eufyCam C35 cameras house security Magnetic Mount Colour Night Vision Subscription-Free On-Device Storage IP67 Supports Solar Panel Black**eufy Security**£36.66**1,632 rev7mo ago](https://www.amazon.co.uk/dp/B0FHB3MTGL) [**Motion Sensor Lights with Magnetic Feature LED Stick on Night Lights USB Rechargeable LED Rechargeable Battery Warm White 3000K Magnetic Night Light Sensor Motion for Indoor Bathroom Children Room**Solryn**£6.12**27 rev9mo ago](https://www.amazon.co.uk/dp/B0FT3SZNZG) [**QIHANS 2 Pack Motion Sensor Night Light USB Rechargeable LED Night Lights**QIHANS**£10.35**181 rev1y ago](https://www.amazon.co.uk/dp/B0FJFTGXKK) [**eufy Security Outdoor String Lights E10 96ft with 30 Smart RGBWW LED Bulbs Endless AI Light Themes for Christmas Decorations IP65 Waterproof for Patio Fence Balcony Link with Cameras**eufy Security**£83.29**23 rev1y ago](https://www.amazon.co.uk/dp/B0DTQ2XFV7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOODEA Dimmable Motion Sensor Night Light USB Rechargeable Up to 90 Days**GOODEA**£5.58**4.5★**▲ 377%**](https://www.amazon.co.uk/dp/B0GC52FPSN) [**Homelist Motion Sensor Lights Indoor Rechargeable 3 Pack Wireless Wall Night Light LED Battery Operated Cupboard Puck Lighting for Stair Bedroom Bathroom Kitchen Under Cabinet**Homelist**£12.19**4.3★**▲ 167%**](https://www.amazon.co.uk/dp/B0DP62NYG5) [**eufy security S100 Wired Wall Light Cam Security Camera Outdoor 2K Camera with 1200 Lumen Light Color Night Vision Motion Activated Light AI Smart Detection IP65 Waterproof(Renewed)**eufy Security**£54.58**4.5★**▲ 137%**](https://www.amazon.co.uk/dp/B0C2T47LDZ) [**eufy Security Solar Wall Light Cam S120 Solar Security Camera Outdoor Wireless 1080p Camera Forever Power Motion Activated Light AI Detection IP65 Waterproof Spotlight No Monthly Fee (Renewed)**eufy Security**£52.48**4.2★**▲ 123%**](https://www.amazon.co.uk/dp/B0CSNKMD7F) [![Motion Sensor Night Light [2 Pack] Stick-On Battery Powered Night Lights Motion Sensor Lights Indoor (AUTO/ON/OFF) Cupboard Light for Hallway Stair Closet Shelf Bathroom Kitchen Natural White](https://m.media-amazon.com/images/I/31DH+tSBDOL.jpg)**Motion Sensor Night Light \[2 Pack\] Stick-On Battery Powered Night Lights Motion Sensor Lights Indoor (AUTO/ON/OFF) Cupboard Light for Hallway Stair Closet Shelf Bathroom Kitchen Natural White**Detake**£10.78**4.4★**▲ 121%**](https://www.amazon.co.uk/dp/B09FQ1KCJQ)
**~~View all trending →~~**
## **What buyers say about bathroom night light**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**25%
*“Adjustable brightness”*
**Quality-Overall**11%
*“Good quality lights at a reasonable ptice”*
**Charging**9%
*“holds charge really well”*
**Value For Money**8%
*“Good value”*
**Camera Quality**6%
*“Camera is good”*
**Assembly/Installation**6%
*“Easy to assemble”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“easy to operate”*
**Battery Life**4%
*“Amazing battery life”*
**Image/Picture Clarity**2%
*“Good picture quality”*
### **What buyers complain about **
**Charging**14%
*“simply does not hold charge”*
**Durability**8%
*“Stopped working after first use”*
**Connectivity-Overall**7%
*“Connection issues”*
**Size-Overall**6%
*“Not fit for purpose”*
**Functionality-Overall**6%
*“Doesnt work”*
**Quality-Overall**6%
*“Not good quality”*
**Brightness/Shine/Glow**5%
*“Not bright enough”*
**Battery Life**5%
*“very much that the lamps battery lasts very short”*
**Value For Money**3%
*“It is quite expensive”*
**Compatibility-Overall**2%
*“Couldn't pair with App”*
### **Top return reasons **
**Functionality-Overall**14%
**Connectivity-Overall**13%
**Size-Overall**13%
**Brightness/Shine/Glow**12%
**Compatibility-Overall**9%
**Charging**8%
**Defective Material/Parts**6%
**Value For Money**3%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is bathroom night light profitable to sell on Amazon United Kingdom?**
- The niche generates £58K/yr across 31 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Skip it (43/100).
- **How competitive is the bathroom night light niche?**
- 17 brands and 50 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in bathroom night light?**
- Top complaints mined from reviews: Charging, Durability, Connectivity-Overall. The return rate is 2.3%.
- **When does demand for bathroom night light peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the bathroom night light niche?**
- Listings span £5.58–£128.49; the average listing price is £37.46 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.
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