---
title: "Anti Mould Paint — £366K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/anti-mould-paint"
last_updated: "2026-07-31T06:32:02.432Z"
locale: en
meta:
description: "Niche score 48/100 · £366K/yr market · 354K searches/yr · £16.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £366K/yr market · 354K searches/yr · £16.76 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anti Mould Paint — £366K/yr Amazon UK Niche (2026) - Flapen"
---
# **anti mould paint**
**Skip it**
Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Market size 54Growth 0Conversion 68Competition 37Returns 97Price range 74Avg price 79Brand share 32Review moat 48Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.76**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.47–£36.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£366K**
£366K/yr · 354K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,685**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-57.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, anti mould paint is a £366K/yr Amazon United Kingdom market (354K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anti mould paint market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£335K–£419K**
- units × avg price
- **Conversion rate**
- **6.2%**
- **Avg BSR**
- **#77**
- **Page quality**
- **0%**
- **Prime**
- **70%**
- **Sponsored**
- **90%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**11%**
- SIRAMICO COATINGS33% - Polar Specialist Coatings32% - Dryzone9% - Mifica7% - Zinsser4% - Ronseal3% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/anti-mould-paint/trend)
## **Top anti mould paint search terms**
- **anti mould paint**111K/yr-55.7%4.3% conv. - **anti mould paint white**71K/yr-55.3%6.9% conv. - **mould paint**71K/yr-63.3%5.2% conv. - **mould resistant paint**23K/yr-54.7%5.1% conv. - **mold paint**20K/yr-65.5%4.7% conv. - **anti mold paint indoor**13K/yr-49.2%4.3% conv. - **antimould paint white**8K/yr-59.0%7.1% conv. - **anti mould primer undercoat**3K/yr-19.8%3.6% conv. - **white anti mould paint**6K/yr-55.1%10.1% conv. - **anti mold paint**5K/yr-59.3%4.7% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/anti-mould-paint/search-terms)
## **Top anti mould paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£73K30%£110K40%£146K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**4.4★692 rev](https://www.amazon.co.uk/dp/B0D2RVW9KK) [2**Polar Anti Mould Paint - 500ml Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings**Polar Specialist Coatings**£13.87**4.4★1,684 rev](https://www.amazon.co.uk/dp/B0BLZPM6JM) [3**SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings**SIRAMICO COATINGS**£11.00**4.5★206 rev](https://www.amazon.co.uk/dp/B0FVGCT65X) [4**Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L**Mifica**£14.48**4.5★77 rev](https://www.amazon.co.uk/dp/B0G352WSMT) [5**Dryzone Anti Mould Paint 1L White Emulsion Mould Resistant for 5 Years 10m - 12m coverage**Dryzone**£20.82**4.5★4,015 rev](https://www.amazon.co.uk/dp/B0821N1XY9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mifica Legacy Anti Mould Paint White Matt (Water Based) Mould Resistant Bathroom & Kitchen Paint for Walls & Ceilings | Humidity & Condensation Protection | 1L**Mifica**£14.48**77 rev8mo ago](https://www.amazon.co.uk/dp/B0G352WSMT) [**SIRAMICO COATINGS I Anti Mould Paint Ultra I 500ml I Brilliant White Matt Finish I 10 Year Anti Mould Protection Emulsion Paint For Bathrooms Kitchens Walls and Ceilings**SIRAMICO COATINGS**£11.00**206 rev9mo ago](https://www.amazon.co.uk/dp/B0FVGCT65X) [**Hemway Anti Mould Paint White Matt 1L - 1 Pack Mould Blocker Easy to Apply**Hemway**£19.41**53 rev1y ago](https://www.amazon.co.uk/dp/B0F8W7WCZK) [**Polar Anti Mould Spray Paint White Matt - 400ml | Mould Resistant Paint for Internal Bathroom Kitchen Walls & Ceilings | Long Lasting Protection for Indoor Use | Easy To Apply**Polar Specialist Coatings**£9.66**241 rev1y ago](https://www.amazon.co.uk/dp/B0D675ZCVR) [**SIRAMICO COATINGS Anti-Mould Paint | 1 Litre | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£15.32**692 rev2y ago](https://www.amazon.co.uk/dp/B0D2RVW9KK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SIRAMICO COATINGS Anti-Mould Paint | 5 Litres | Superior 10 Year Anti Mould Resistant Paint for Bathrooms Kitchens Walls and Ceilings - Easy Brush & Roller Application**SIRAMICO COATINGS**£36.18**4.4★**▲ 91%**](https://www.amazon.co.uk/dp/B0D2RVKLM6) [**Hemway Anti Mould Paint White Matt 1L - 1 Pack Mould Blocker Easy to Apply**Hemway**£19.41**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0F8W7WCZK) [**Johnstones - Bathroom Paint - Brilliant White - Mid Sheen Finish - Stain Blocker Paint - Use in Moist & Damp Areas - Low Odour - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L**Johnstone's**£13.40**4.6★**▲ 64%**](https://www.amazon.co.uk/dp/B07NYSQYNZ) [**Polar Anti Mould Paint - 2.5L Brilliant Matt White - 5 Year Mould Resistant Paint to Control Moisture - For Internal Walls & Ceilings**Polar Specialist Coatings**£32.17**4.4★**▲ 51%**](https://www.amazon.co.uk/dp/B0BLZNMMST) [**Dryzone Anti-Mould Paint Additive 100ml Concentrate - Makes Up to 5L of Emulsion Vinyl Silk & Matt Paint Mould Resistant - Prevents Black Mould Growth for Up to 5 Years**Dryzone**£9.18**4.6★**▲ 37%**](https://www.amazon.co.uk/dp/B07NJBC9QP)
**~~View all trending →~~**
## **What buyers say about anti mould paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**20%
*“Good paint”*
**Quality-Overall**16%
*“Good quality anti mould products”*
**Advertised Vs Actual Product**14%
*“As advertised”*
**Coverage**11%
*“Covers well”*
**Ease Of Use**8%
*“Easy to Use”*
**Value For Money**6%
*“Good value for money”*
**Efficiency**4%
*“This seems to do its job”*
**Engraving/Paint/Sublimation**3%
*“Easy to add to paint”*
**Smell**2%
*“Doesn't smell too strong”*
**Moist/Dry**1%
*“It covers stains, damp, dries quickly, is easy to apply, doesn't drip, is nice and smooth”*
### **What buyers complain about **
**Paint Quality**30%
*“Spilt paint”*
**Smell**9%
*“No smell worth a mention”*
**Functionality-Overall**6%
*“Doesn't work”*
**Durability**6%
*“Breaks within 5”*
**Value For Money**6%
*“Really not that good for the price”*
**Thickness**6%
*“no where near thick enough to cover windowsills”*
**Coverage**6%
*“Poor coverage”*
**Color**3%
*“A change from brown”*
**Spray/Flow**3%
*“it just stopped spraying”*
**Thin**2%
*“Thin”*
### **Top return reasons **
**Paint Quality**36%
**Size-Overall**24%
**Color**9%
**Functionality-Overall**4%
**Spray/Flow**4%
**Advertised Vs Actual Product**4%
**Leak-Proof**3%
**Value For Money**3%
**Coverage**3%
**Compatibility-Overall**2%
## **Common questions**
- **Is anti mould paint profitable to sell on Amazon United Kingdom?**
- The niche generates £366K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the anti mould paint niche?**
- 11 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in anti mould paint?**
- Top complaints mined from reviews: Paint Quality, Smell, Functionality-Overall. The return rate is 0.6%.
- **When does demand for anti mould paint peak?**
- Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the anti mould paint niche?**
- Listings span £7.47–£36.18; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 1,685 reviews — the moat a new listing must climb.
## **Related niches in DIY & Tools**
- 68 [**cardboard cutter**](https://flapen.com/research/uk/diy-tools/cardboard-cutter)£343K/yr+30.6%**Worth a look**- 68 [**door canopy**](https://flapen.com/research/uk/diy-tools/door-canopy)£202K/yr+187.7%**Worth a look**- 68 [**fence post repair**](https://flapen.com/research/uk/diy-tools/fence-post-repair)£359K/yr-8.2%**Worth a look**- 68 [**cat window guard**](https://flapen.com/research/uk/diy-tools/cat-window-guard)£98K/yr+413.1%**Worth a look**- 68 [**sun shade**](https://flapen.com/research/uk/diy-tools/sun-shade)£202K/yr+187.7%**Worth a look**- 69 [**brass hose connector**](https://flapen.com/research/uk/diy-tools/brass-hose-connector)£66K/yr+122.8%**Worth a look**[**All DIY & Tools niches **](https://flapen.com/research/uk/diy-tools)