---
title: "Anthracite Paint — £57K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/anthracite-paint"
last_updated: "2026-07-31T06:31:05.427Z"
locale: en
meta:
description: "Niche score 57/100 · £57K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · £57K/yr market · 50K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anthracite Paint — £57K/yr Amazon UK Niche (2026) - Flapen"
---
# **anthracite paint**
**Worth a look**
Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 58Conversion 64Competition 73Returns 95Price range 82Avg price 88Brand share 42Review moat 40Quality gap 48
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£20.08**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.38–£59.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+32.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,543.73**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£57K**
£57K/yr · 50K searches
According to Flapen's Amazon United Kingdom niche tracking, anthracite paint is a £57K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anthracite paint market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£30K–£40K**
- units × avg price
- **Conversion rate**
- **5.6%**
- **Avg BSR**
- **#248**
- **Page quality**
- **0%**
- **Prime**
- **46%**
- **Sponsored**
- **46%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**72**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 84%
**Open market**
**17%**
- Bedec40% - Rust-Oleum13% - Crown12% - THE ONE9% - Paintnuts6% - Zinsser3% - Open — no brand owns it (11 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +32.0% search growth over the last 90 days.
3K2KMay '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/diy-tools/anthracite-paint/trend)
## **Top anthracite paint search terms**
- **bedec multi surface paint**19K/yr+33.4%2.7% conv. - **anthracite paint**14K/yr+27.5%4.3% conv. - **ral 7016 anthracite grey paint**6K/yr+56.1%3.5% conv. - **anthracite metal paint**4K/yr+58.0%8.0% conv. - **anthracite grey paint**4K/yr-5.9%4.5% conv. - **bedec paint**3K/yr+16.4%1.2% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/anthracite-paint/search-terms)
## **Top anthracite paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£3K9%£5K12%£7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bedec Multi Surface Paint Anthracite Grey Soft Satin 750ml**Bedec**£17.41**4.6★1,141 rev](https://www.amazon.co.uk/dp/B07WJJBC3M) [2**Bedec BEDE2KB0002/70 Multi Surface Paint Satin White 2.5 Litre**Bedec**£34.90**4.6★1,141 rev](https://www.amazon.co.uk/dp/B002Y1F0UI) [3**Bedec 750 ml Soft Satin Multi-Surface Paint - Soft White**Bedec**£17.09**4.6★1,141 rev](https://www.amazon.co.uk/dp/B00DS7E1UC) [4**Rust-Oleum Universal Paint & Primer Satin Anthracite 750ml**Rust-Oleum**£13.27**4.4★1,422 rev](https://www.amazon.co.uk/dp/B09PZ5RG1L) [5**Crown WOOD & METAL Anthracite Grey Paint Satin - Doors & Furniture 750ml**Crown**£10.90**4.2★157 rev](https://www.amazon.co.uk/dp/B0CRHSF9L1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOCHSTE Bedec Multi Surface Paint Soft Matt Finish Interior & Exterior Use Quick Dry Low VOC Self-Priming Paint for Wood Metal Brick Stone & More Dark Grey 750ml**HOCHSTE**£27.42**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZKR1DQP) [**Rust-Oleum Metal Expert Paint Satin Anthracite Grey 250ml**Rust-Oleum**£9.87**14 rev10mo ago](https://www.amazon.co.uk/dp/B0FP5LQ1L6) [**Rust-Oleum Metal Expert Paint Satin Anthracite Grey 750ml**Rust-Oleum**£17.57**17 rev10mo ago](https://www.amazon.co.uk/dp/B0FP5N3KTH) [**SD COLORS ANTHRACITE GREY RAL 7016 15ML Universal Touch Up Paint | Compatible with Cars Wheels Metal Plastic & More**SD COLORS**£6.72**18 rev1y ago](https://www.amazon.co.uk/dp/B0DZK2CB4V) [**Paintnuts Multi-Surface Paint - RAL-7016 - ANTHRACITE GREY - 250ml Tin - Matt Finish**Paintnuts**£15.15**27 rev2y ago](https://www.amazon.co.uk/dp/B0D9P4R9R4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOCHSTE Bedec Multi Surface Paint Soft Matt Finish Interior & Exterior Use Quick Dry Low VOC Self-Priming Paint for Wood Metal Brick Stone & More Dark Grey 750ml**HOCHSTE**£27.42**0.0★**▲ 171%**](https://www.amazon.co.uk/dp/B0GZKR1DQP) [**Rust-Oleum Metal Expert Paint Satin Anthracite Grey 750ml**Rust-Oleum**£17.57**4.2★**▲ 143%**](https://www.amazon.co.uk/dp/B0FP5N3KTH) [**Rust-Oleum Metal Expert Paint Satin Anthracite Grey 250ml**Rust-Oleum**£9.87**4.9★**▲ 117%**](https://www.amazon.co.uk/dp/B0FP5LQ1L6) [**SD COLORS ANTHRACITE GREY RAL 7016 15ML Universal Touch Up Paint | Compatible with Cars Wheels Metal Plastic & More**SD COLORS**£6.72**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B0DZK2CB4V) [**Bedec BEDE2KB0002/70 Multi Surface Paint Satin White 2.5 Litre**Bedec**£34.90**4.6★**▲ 80%**](https://www.amazon.co.uk/dp/B002Y1F0UI)
**~~View all trending →~~**
## **What buyers say about anthracite paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**30%
*“Excellent Paint”*
**Quality-Overall**15%
*“Excellent product”*
**Color**10%
*“Love the colour”*
**Coverage**7%
*“Brilliant coverage”*
**Value For Money**6%
*“Great value for money”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Ease Of Use**5%
*“Easy to use”*
**Engraving/Paint/Sublimation**5%
*“Excellent paint”*
**Rusts/Corrodes**2%
*“Ideal to freshen up rusted old Gazebo”*
**Moist/Dry**2%
*“dries quick so you can apply two coats within an hours or so and it stays on through all weather unlike other well known brands”*
### **What buyers complain about **
**Paint Quality**25%
*“thin paint”*
**Color**11%
*“it is slightly too dark”*
**Value For Money**9%
*“So pretty expensive IMO”*
**Durability**8%
*“it lasted a week”*
**Size-Overall**5%
*“My fault for not checking the size”*
**Quality-Overall**4%
*“Quality”*
**Hard Feel**3%
*“Not as tough as Hammerite”*
**Adhesion/Stickiness**3%
*“doesn't stick to prepared undercoat”*
**Rusts/Corrodes**3%
*“any tiny rust specs on the metal will show through within a couple of days despite how many coats you apply”*
**Ease Of Cleaning**2%
*“it still did not apply as clean as I hoped”*
### **Top return reasons **
**Color**36%
**Size-Overall**26%
**Paint Quality**21%
**Leak-Proof**4%
**Advertised Vs Actual Product**3%
**Value For Money**2%
**Spray/Flow**2%
**Quality-Overall**1%
**Rusts/Corrodes**1%
**Product Condition**1%
## **Common questions**
- **Is anthracite paint profitable to sell on Amazon United Kingdom?**
- The niche generates £57K/yr across 37 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +32.0%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the anthracite paint niche?**
- 17 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in anthracite paint?**
- Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 0.9%.
- **What does it cost to enter the anthracite paint niche?**
- Listings span £6.38–£59.92; the average listing price is £20.08 (sweet spot $15–$100). The average incumbent carries 2,544 reviews — the moat a new listing must climb.
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