---
title: "Anthracite Grey Paint — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/anthracite-grey-paint"
last_updated: "2026-07-31T08:01:08.881Z"
locale: en
meta:
description: "Niche score 47/100 · £48K/yr market · 49K searches/yr · £23.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £48K/yr market · 49K searches/yr · £23.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anthracite Grey Paint — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **anthracite grey paint**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 82Conversion 52Competition 24Returns 95Price range 89Avg price 95Brand share 5Review moat 29Quality gap 37
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£23.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£10.48–£74.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+76.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,579.69**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£48K**
£48K/yr · 49K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, anthracite grey paint is a £48K/yr Amazon United Kingdom market (49K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jul–Aug–Sep. Verdict: Skip it — 47/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anthracite grey paint market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£47K–£58K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#175**
- **Page quality**
- **0%**
- **Prime**
- **56%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**0%**
- Zinsser70% - THE ONE16% - Paintnuts7% - Leyland3% - INNOV8 COATINGS2% - Ronseal2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +76.5% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jul, Aug, Sep · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/anthracite-grey-paint/trend)
## **Top anthracite grey paint search terms**
- **zinsser allcoat**14K/yr+80.0%3.3% conv. - **zinsser allcoat exterior satin**14K/yr+126.2%5.7% conv. - **black upvc paint**6K/yr+58.2%4.1% conv. - **zinsser allcoat exterior**5K/yr+43.0%3.6% conv. - **upvc paint black**5K/yr+47.3%3.4% conv. - **black pvc paint**3K/yr+40.1%2.9% conv. - **black gutter paint**2K/yr+110.1%1.1% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/anthracite-grey-paint/search-terms)
## **Top anthracite grey paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£19K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zinsser Allcoat Exterior Water Based Paint Satin White - 1 Litre**Zinsser**£18.46**4.6★631 rev](https://www.amazon.co.uk/dp/B00I8MK1HY) [2**Zinsser ZINACEBK1L All Coat Exterior Satin Black - 1 Litre**Zinsser**£18.76**4.8★644 rev](https://www.amazon.co.uk/dp/B00I8MK070) [3**THE ONE All-In-One Paint & Primer - Black Matt 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.36**4.4★26,529 rev](https://www.amazon.co.uk/dp/B07952GM4D) [4**Zinsser Allcoat Exterior WB (Satin Finish) Ready Mixed Colours 1 litre Anthracite Grey (Ral 7016)**Zinsser**£20.72**4.6★992 rev](https://www.amazon.co.uk/dp/B08NPYYGJN) [5**Paintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Matt 250ml Tin**Paintnuts**£15.06**4.4★292 rev](https://www.amazon.co.uk/dp/B0BX4HJ2MJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOV8 COATINGS UPVC Paint 750ml - Black - Satin Finish - No Primer Needed - Fast Drying - For Doors Windows Conservatories - Interior/Exterior - 10 Yr Durability - Pro Quality for Plastic & uPVC.**INNOV8 COATINGS**£21.33**46 rev2y ago](https://www.amazon.co.uk/dp/B0D37SJ6Z1) [**Paintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Matt 250ml Tin**Paintnuts**£15.06**292 rev2y ago](https://www.amazon.co.uk/dp/B0BX4HJ2MJ) [**Paintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Satin 250ml Tin**Paintnuts**£15.02**487 rev2y ago](https://www.amazon.co.uk/dp/B0BXB9CBX6) [**Ronseal uPVC Paint Black Satin 750ml**Ronseal**£16.41**75 rev3y ago](https://www.amazon.co.uk/dp/B0BSGXS6DM) [**Zinsser Allcoat Exterior WB (Satin Finish) Ready Mixed Colours 1 litre Anthracite Grey (Ral 7016)**Zinsser**£20.72**992 rev5y ago](https://www.amazon.co.uk/dp/B08NPYYGJN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Paintnuts UPVC Window & Door Paint - RAL-9005 - JET BLACK Satin 250ml Tin**Paintnuts**£15.02**4.2★**▲ 82%**](https://www.amazon.co.uk/dp/B0BXB9CBX6) [**THE ONE All-In-One Paint & Primer - Black Satin 250 ml | Multi-Surface 1 Coat Formula | Easy Indoor & Outdoor Decorating for Home & Garden Walls Floors & Furniture | Durable Water-Based & Low VOC**THE ONE**£11.43**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B077XZ4KBJ) [**INNOV8 COATINGS UPVC Paint 750ml - Black - Satin Finish - No Primer Needed - Fast Drying - For Doors Windows Conservatories - Interior/Exterior - 10 Yr Durability - Pro Quality for Plastic & uPVC.**INNOV8 COATINGS**£21.33**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0D37SJ6Z1) [**Leyland Trade - Multi Surface Paint - Suitable for 8 Different Surfaces - Black - 750ml**Leyland**£10.48**4.4★**▲ 34%**](https://www.amazon.co.uk/dp/B08DM3BP49) [**Zinsser Allcoat Exterior (Satin Finish) Solvent Based 1lt (Black or White) - White**Zinsser**£22.36**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B07GXFKXHH)
**~~View all trending →~~**
## **What buyers say about anthracite grey paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**29%
*“The best paint for the job”*
**Quality-Overall**13%
*“So much better than the usual brand used”*
**Engraving/Paint/Sublimation**13%
*“Really nice paint to use on copper pipe, went on smoothly and dried quickly, gave a lovely finish”*
**Coverage**8%
*“Covers well”*
**Ease Of Use**6%
*“Easy to use”*
**Value For Money**5%
*“Good value for money”*
**Moist/Dry**5%
*“It dries so natural and quick”*
**Advertised Vs Actual Product**4%
*“Did the job”*
**Color**3%
*“Brilliant colour”*
**Stitch/Finish/Polish**2%
*“smoothly leaving a great finish”*
### **What buyers complain about **
**Paint Quality**27%
*“Unreal paint”*
**Value For Money**14%
*“It was twice the price”*
**Size-Overall**7%
*“Small”*
**Leak-Proof**7%
*“Arrived open with half the product leaked”*
**Quality-Overall**6%
*“Absolute rubbish at a high price”*
**Functionality-Overall**5%
*“Wipes off. Comes off. Not fit for Bathroom purposes”*
**Coverage**4%
*“Wouldnt cover anything”*
**Adhesion/Stickiness**3%
*“bled under the making tape”*
**Color**2%
*“It is very black”*
**Durability**2%
*“started to break down”*
### **Top return reasons **
**Size-Overall**46%
**Paint Quality**25%
**Color**14%
**Leak-Proof**5%
**Value For Money**2%
**Quality-Overall**1%
**Advertised Vs Actual Product**1%
**Functionality-Overall**1%
**Compatibility-Overall**1%
**Coverage**1%
## **Common questions**
- **Is anthracite grey paint profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 16 tracked products. 90-day search growth is +76.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the anthracite grey paint niche?**
- 6 brands and 44 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in anthracite grey paint?**
- Top complaints mined from reviews: Paint Quality, Value For Money, Size-Overall. The return rate is 1.0%.
- **When does demand for anthracite grey paint peak?**
- Demand peaks in May–Jul–Aug–Sep; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the anthracite grey paint niche?**
- Listings span £10.48–£74.56; the average listing price is £23.27 (sweet spot $15–$100). The average incumbent carries 3,580 reviews — the moat a new listing must climb.
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