---
title: "Search terms — alexa plug - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/alexa-plug/search-terms"
last_updated: "2026-07-31T10:54:23.101Z"
locale: en
meta:
  description: "Niche score 46/100 · £558K/yr market · 427K searches/yr · £13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £558K/yr market · 427K searches/yr · £13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — alexa plug - Flapen"
---

# **alexa plug**

**Skip it**

Soft demand (-27.2% this quarter) — this niche doesn't clear our bar today.

Market size 62Growth 11Conversion 85Competition 36Returns 75Price range 44Avg price 64Brand share 16Review moat 22Quality gap 53

**Conversion**

**Great****9.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****2.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£13.71**

avg listing price — sweet spot $15–$100

**Market size**

**Good****£558K**

£558K/yr · 427K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£6.09–£21.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****9,460.85**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-27.2%**

90-day search growth — must beat 0% to launch