---
title: "Alexa Plug — £558K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/alexa-plug"
last_updated: "2026-07-31T07:58:10.627Z"
locale: en
meta:
description: "Niche score 46/100 · £558K/yr market · 427K searches/yr · £13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £558K/yr market · 427K searches/yr · £13.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Alexa Plug — £558K/yr Amazon UK Niche (2026) - Flapen"
---
# **alexa plug**
**Skip it**
Soft demand (-27.2% this quarter) — this niche doesn't clear our bar today.
Market size 62Growth 11Conversion 85Competition 36Returns 75Price range 44Avg price 64Brand share 16Review moat 22Quality gap 53
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£13.71**
avg listing price — sweet spot $15–$100
**Market size**
**Good****£558K**
£558K/yr · 427K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£6.09–£21.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****9,460.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, alexa plug is a £558K/yr Amazon United Kingdom market (427K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **alexa plug market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£548K–£686K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**1%**
- Tapo38% - Amazon Basics26% - Eightree13% - TVLIVE9% - UPXNBOR7% - Oblinple5% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.2×
[**Open Trend **](https://flapen.com/research/uk/diy-tools/alexa-plug/trend)
## **Top alexa plug search terms**
- **alexa plug**150K/yr-31.4%7.1% conv. - **smart plugs that work with alexa**100K/yr-24.4%9.4% conv. - **alexa smart plug**56K/yr-27.9%8.9% conv. - **alexa plugs smart**35K/yr-15.8%8.8% conv. - **smart plug alexa**33K/yr-20.6%8.6% conv. - **alexa plugs**24K/yr-30.6%6.3% conv. - **alexa smart plugs uk**14K/yr-40.6%9.9% conv. - **alexa smart plugs**8K/yr-13.5%5.7% conv. - **echo plug**3K/yr-29.9%2.4% conv. - **calex smart plug**3K/yr-27.0%0.9% conv. [**All search terms **](https://flapen.com/research/uk/diy-tools/alexa-plug/search-terms)
## **Top alexa plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£22K8%£45K12%£67K16%£89K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 1 Pack White UK**Amazon Basics**£7.39**4.4★2,893 rev](https://www.amazon.co.uk/dp/B0CMXN6B3L) [2**Tapo P100 (2-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees**Tapo**£12.13**4.6★53,352 rev](https://www.amazon.co.uk/dp/B0875DFSD3) [3**Tapo P100 (4-Pack) Smart Plug Wi-Fi Plug App Remote Control Alexa Plug Voice Control with Alexa & Google Away Mode Scheduling & Timer Device Sharing Easy Set Up Multiple Safety Guarantees**Tapo**£21.68**4.7★18,061 rev](https://www.amazon.co.uk/dp/B0875CTMGH) [4**Amazon Basics Single Outlet Indoor Wi-Fi Smart Plug works with Alexa only 4 Pack White UK**Amazon Basics**£21.95**4.4★2,893 rev](https://www.amazon.co.uk/dp/B0CMXQPD4Z) [5**Smart Plug TVLIVE 2 Pack Smart Plugs that Work with Alexa (Echo Echo Dot) Google Home Voice Control Energy Monitoring Remote Control Timer & Schedule smart wifi plug socket UK No Hub Required**TVLIVE**£12.45**4.2★6,737 rev](https://www.amazon.co.uk/dp/B07QWKDT96)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only**Oblinple**£7.70**56 rev7mo ago](https://www.amazon.co.uk/dp/B0GHRHJ3LX) [**Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only**Oblinple**£21.88**56 rev7mo ago](https://www.amazon.co.uk/dp/B0G8Y35JPY) [**Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only**Oblinple**£13.52**56 rev7mo ago](https://www.amazon.co.uk/dp/B0G8Y9C254) [**Amazon Basics Smart Plug Matter Compatible Compatible with Amazon Alexa Google Home Apple HomeKit Matter Hub Required 2.4 GHz Wi-Fi only White 1-Pack**Amazon Basics**£7.96**229 rev7mo ago](https://www.amazon.co.uk/dp/B0DP8HW1HD) [**UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 1 Pack**UPXNBOR**£7.39**1,351 rev1y ago](https://www.amazon.co.uk/dp/B0FC6HTGMD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only**Oblinple**£7.70**4.6★**▲ 720%**](https://www.amazon.co.uk/dp/B0GHRHJ3LX) [**Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only**Oblinple**£13.52**4.6★**▲ 708%**](https://www.amazon.co.uk/dp/B0G8Y9C254) [**Oblinple Smart Plug 13A Alexa Plugs that Work with Alexa Google Home Wifi Plugs with Energy Monitoring Voice Control Timer Function Smart Life/Tuya App Remote Control WiFi Socket 2.4GHz Wi-Fi Only**Oblinple**£21.88**4.6★**▲ 700%**](https://www.amazon.co.uk/dp/B0G8Y35JPY) [**UPXNBOR 13A Smart Plug WiFi Smart Socket with Energy Monitoring 1 Pack**UPXNBOR**£7.39**4.3★**▲ 83%**](https://www.amazon.co.uk/dp/B0FC6HTGMD) [**Smart Plug Wi-Fi Outlet Works with Alexa & Google Home Wireless Smart Socket with Energy Monitoring Timer & App Remote Control Device Sharing 2.4GHz Wi-Fi Only 13A (1 Pack)**UPXNBOR**£6.09**4.2★**▲ 59%**](https://www.amazon.co.uk/dp/B0FC6CFT57)
**~~View all trending →~~**
## **What buyers say about alexa plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**17%
*“Amazing quick set up”*
**Socket/Port/Plug**16%
*“Great plugs”*
**Quality-Overall**15%
*“Excellent Product”*
**Ease Of Use**13%
*“no effort at all”*
**Value For Money**9%
*“Excellent price”*
**Connectivity-Overall**6%
*“Its connectivity is good”*
**Advertised Vs Actual Product**6%
*“Exactly as described”*
**Efficiency**2%
*“works fine”*
**Software/Application**2%
*“Friendly app”*
**Compatibility-Overall**2%
*“Work well with my Alexa”*
### **What buyers complain about **
**Connectivity-Overall**27%
*“Poor Connectivity”*
**Durability**19%
*“Suddenly stop working”*
**Assembly/Installation**7%
*“can have issues setting up”*
**Functionality-Overall**7%
*“stopped working”*
**Compatibility-Overall**5%
*“so it was not compatible”*
**Quality-Overall**5%
*“Seriously poor reliability”*
**Instructions/User Manual/Troubleshooting**3%
*“The instruction leaflet was painfully inadequate”*
**Socket/Port/Plug**3%
*“especially at hard to get to sockets”*
**Size-Overall**3%
*“Dont fit”*
**Value For Money**2%
*“Not worth the money”*
### **Top return reasons **
**Connectivity-Overall**44%
**Compatibility-Overall**19%
**Functionality-Overall**15%
**Socket/Port/Plug**5%
**Defective Material/Parts**4%
**Assembly/Installation**2%
**Size-Overall**2%
**Software/Application**1%
**Advertised Vs Actual Product**1%
**Value For Money**1%
## **Common questions**
- **Is alexa plug profitable to sell on Amazon United Kingdom?**
- The niche generates £558K/yr across 20 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the alexa plug niche?**
- 7 brands and 60 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in alexa plug?**
- Top complaints mined from reviews: Connectivity-Overall, Durability, Assembly/Installation. The return rate is 2.0%.
- **When does demand for alexa plug peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.2× the quietest.
- **What does it cost to enter the alexa plug niche?**
- Listings span £6.09–£21.95; the average listing price is £13.71 (sweet spot $15–$100). The average incumbent carries 9,461 reviews — the moat a new listing must climb.
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