---
title: "Search terms — 25m extension lead - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/25m-extension-lead/search-terms"
last_updated: "2026-07-31T12:16:13.190Z"
locale: en
meta:
  description: "Niche score 58/100 · £320K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £320K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 25m extension lead - Flapen"
---

# **25m extension lead**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 65Conversion 80Competition 56Returns 96Price range 80Avg price 88Brand share 28Review moat 24Quality gap 23

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£20.16**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****£10.90–£33.06**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+44.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Good****£320K**

£320K/yr · 196K searches

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,445.8**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality