---
title: "Search terms — 10 way extension lead - Flapen"
canonical_url: "https://flapen.com/research/uk/diy-tools/10-way-extension-lead/search-terms"
last_updated: "2026-07-31T13:03:10.180Z"
locale: en
meta:
  description: "Niche score 52/100 · £97K/yr market · 106K searches/yr · £18.28 avg price. Soft demand (-11.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £97K/yr market · 106K searches/yr · £18.28 avg price. Soft demand (-11.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 10 way extension lead - Flapen"
---

# **10 way extension lead**

**Worth a look**

Shows low returns (1.2%), but soft demand (-11.1% this quarter) keeps it on the watch list.

Market size 24Growth 19Conversion 58Competition 75Returns 92Price range 72Avg price 83Brand share 60Review moat 64Quality gap 27

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.28**

avg listing price — sweet spot $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****£6.60–£36.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****939.69**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£97K**

£97K/yr · 106K searches

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch