---
title: "Z790 — £55K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/z790"
last_updated: "2026-07-31T07:58:05.838Z"
locale: en
meta:
description: "Niche score 23/100 · £55K/yr market · 50K searches/yr · £141.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 23/100 · £55K/yr market · 50K searches/yr · £141.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Z790 — £55K/yr Amazon UK Niche (2026) - Flapen"
---
# **z790**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 14Growth 9Conversion 10Competition 21Returns 16Price range 27Avg price 61Brand share 0Review moat 84Quality gap 53
**Review moat**
**Great****327.92**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£141.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£70.84–£180.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Returns**
**Bad****7.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****£55K**
£55K/yr · 50K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, z790 is a £55K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 23/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **z790 market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **£35K–£71K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **75%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**91**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**0%**
- MSI58% - ASUS22% - Gigabyte20%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.0% search growth over the last 90 days.
4K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/z790/trend)
## **Top z790 search terms**
- **z790 motherboard**19K/yr-16.9%0.7% conv. - **z790**13K/yr-39.0%0.4% conv. - **z790 motherboard ddr5**7K/yr-49.0%0.6% conv. - **z690**3K/yr-30.1%0.0% conv. - **z690 motherboard**3K/yr-44.0%0.0% conv. - **msi z790**2K/yr-19.8%0.3% conv. - **asus z790**2K/yr-39.4%1.1% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/z790/search-terms)
## **Top z790 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E**MSI**£145.41**4.4★482 rev](https://www.amazon.co.uk/dp/B0CFY88TFH) [2**MSI MAG Z790 TOMAHAWK WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-90A SPS VRM DDR5 Memory Boost 7200+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E**MSI**£154.80**4.4★702 rev](https://www.amazon.co.uk/dp/B09Y1FJBHX) [3**Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2**Gigabyte**£172.27**4.5★565 rev](https://www.amazon.co.uk/dp/B0BH28M64J) [4**ASUS TUF GAMING Z790-PLUS WIFI Intel Z790 1700 ATX 4 DDR5 HDMI DP Wi-Fi 6E 2.5G LAN PCIe5 RGB 4x M.2**ASUS**£165.03**4.4★353 rev](https://www.amazon.co.uk/dp/B0BPHCPSCM) [5**MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN**MSI**£125.49**4.5★450 rev](https://www.amazon.co.uk/dp/B09XWR42S5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ASUS Z790-AYW WiFi W II Intel Z790 LGA 1700 ATX Motherboard PCIe 5.0 3x M.2 12+1 DrMOS DDR5 WiFi 6 2.5Gb LAN HDMI USB 10Gbps Type-C Thunderbolt USB4 Aura Sync**ASUS**£180.14**127 rev1y ago](https://www.amazon.co.uk/dp/B0FBB9TQ5L) [**Gigabyte Z790 EAGLE AX Motherboard - Supports Intel Core 14th Gen CPUs 12+1+Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2**Gigabyte**£135.56**94 rev2y ago](https://www.amazon.co.uk/dp/B0CTMYKLL2) [**Gigabyte Z790 D Motherboard - Supports Intel Core 14th Gen CPUs 12+1+ Phases Digital VRM up to 7600MHz DDR5 (OC) 3xPCIe 4.0 M.2 2.5GbE LAN USB 3.2 Gen 2**Gigabyte**£122.86**24 rev2y ago](https://www.amazon.co.uk/dp/B0CTMYH19M) [**MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E**MSI**£145.41**482 rev2y ago](https://www.amazon.co.uk/dp/B0CFY88TFH) [**ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync**ASUS**£152.38**27 rev3y ago](https://www.amazon.co.uk/dp/B0BSXJJZ2B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MSI PRO B760M-P DDR4 Motherboard Micro-ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR4 Memory Boost 4800+MHz/OC PCIe 4.0 x16 Slot M.2 Gen4 Slots**MSI**£70.84**4.6★**▲ 201%**](https://www.amazon.co.uk/dp/B0BMM7M56F) [**ASUS PRIME Z790M-PLUS Intel Z790 LGA 1700 Micro ATX Motherboard 3 slo M.2 DDR5 HDMI USB 3.2 Gen 2 Type-C Thunderbolt USB4 Aura Sync**ASUS**£152.38**4.1★**▲ 193%**](https://www.amazon.co.uk/dp/B0BSXJJZ2B) [**MSI PRO Z790-P WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700-55A DrMOS DDR5 Memory Boost 7000+MHz/OC PCIe 5.0 & 4.0 x16 4 x M.2 Gen4 Wi-Fi 6E 2.5G LAN**MSI**£125.49**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B09XWR42S5) [**Gigabyte Z790 AORUS ELITE AX Motherboard - Supports Intel Core 14th CPUs 16*+2+ Phases Digital VRM up to 7600MHz DDR5 (OC) 4xPCIe 4.0 M.2 Wi-Fi 6E 2.5GbE LAN USB 3.2 Gen 2x2**Gigabyte**£172.27**4.5★**▲ 11%**](https://www.amazon.co.uk/dp/B0BH28M64J) [**MSI Z790 GAMING PLUS WIFI Motherboard ATX - Supports Intel 14th 13th & 12th Gen Core Processors LGA 1700 - DDR5 Memory Boost 7200+MHz/OC 1 x PCIe 5.0 x16 4 x M.2 Gen4 2.5G LAN Wi-Fi 6E**MSI**£145.41**4.4★**— 4%**](https://www.amazon.co.uk/dp/B0CFY88TFH)
**~~View all trending →~~**
## **What buyers say about z790**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Strength**14%
*“Sturdy and sleek dark”*
**Assembly/Installation**14%
*“Very easy to install”*
**Value For Money**14%
*“Great budget saver”*
**Advertised Vs Actual Product**14%
*“Worked as advertised”*
**Product Condition**14%
*“brand new like dersidbed”*
**Computation Performance**7%
*“This is a fantastic motherboard, its nice how it has 4 slots for ram and supports up to 128gb ddr5 ram, it arrived fast and installation was quick and easy”*
**Compatibility-Overall**7%
*“Paired with an Intel Core i5-14500T and works great, no issues”*
**Software/Application**7%
*“Bios update was easy and quick, it took about 2 mins”*
**Storage Capacity**7%
*“works great the amount of storage you can use with this board is great”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**33%
*“it would have been good to include an installation manual”*
**Defective Material/Parts**33%
*“Very complicated device and broken”*
**Functionality-Overall**17%
*“Sadly 1 of my ddr 5 6000 ram stick got effected”*
**Computation Performance**17%
*“Sadly 1 of my ddr 5 6000 ram stick got effected”*
### **Top return reasons **
**Compatibility-Overall**24%
**Functionality-Overall**20%
**Defective Material/Parts**20%
**Size-Overall**9%
**Constant Reboot Or Restart**4%
**Connectivity-Overall**4%
**Product Condition**4%
**Socket/Port/Plug**3%
**Computation Performance**2%
**Durability**2%
## **Common questions**
- **Is z790 profitable to sell on Amazon United Kingdom?**
- The niche generates £55K/yr across 12 tracked products. 90-day search growth is -32.0%. Flapen's verdict: Skip it (23/100).
- **How competitive is the z790 niche?**
- 3 brands and 91 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in z790?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Defective Material/Parts, Functionality-Overall. The return rate is 7.4% — above our launch gate.
- **When does demand for z790 peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the z790 niche?**
- Listings span £70.84–£180.14; the average listing price is £141.06 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
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