---
title: "Wired Mouse — £309K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/wired-mouse"
last_updated: "2026-07-31T09:16:44.928Z"
locale: en
meta:
description: "Niche score 40/100 · £309K/yr market · 379K searches/yr · £6.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £309K/yr market · 379K searches/yr · £6.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wired Mouse — £309K/yr Amazon UK Niche (2026) - Flapen"
---
# **wired mouse**
**Skip it**
Prices mostly outside the sweet spot ($4.08–$9.96) — this niche doesn't clear our bar today.
Market size 51Growth 18Conversion 96Competition 19Returns 98Price range 0Avg price 17Brand share 19Review moat 19Quality gap 38
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£309K**
£309K/yr · 379K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****14,786.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.18**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£4.08–£9.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wired mouse is a £309K/yr Amazon United Kingdom market (379K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 40/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wired mouse market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£371K–£494K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **47%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**94**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**4%**
- Logitech28% - Amazon Basics27% - TECKNET22% - HP8% - Kensington7% - Uineer4% - Open — no brand owns it (3 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.4% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/wired-mouse/trend)
## **Top wired mouse search terms**
- **wired mouse**176K/yr-14.5%11.5% conv. - **mouse wired**35K/yr-12.7%10.8% conv. - **computer mouse wired**27K/yr-12.1%15.8% conv. - **wired mouse for laptop**25K/yr-16.6%17.6% conv. - **wired mouses**18K/yr-41.0%15.4% conv. - **usb mouse wired**13K/yr+15.6%16.4% conv. - **logitech wired mouse**13K/yr-15.6%7.6% conv. - **laptop mouse wired**12K/yr-19.7%15.4% conv. - **wired mouse for pc**11K/yr+2.8%11.2% conv. - **pc mouse wired**11K/yr-15.9%11.4% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/wired-mouse/search-terms)
## **Top wired mouse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£31K20%£62K30%£93K40%£124K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Responsive and Precise 3-Button Wired USB Computer Mouse with Scrolling and Tracking Single Black**Amazon Basics**£4.29**4.6★91,564 rev](https://www.amazon.co.uk/dp/B005EJH6RW) [2**Logitech B100 Wired USB Mouse 3-Buttons Optical Tracking Ambidextrous PC / Mac / Laptop - Black**Logitech**£4.27**4.6★41,819 rev](https://www.amazon.co.uk/dp/B00AZKNPZC) [3**TECKNET USB Wired Mouse 6400 DPI Mice 4 Adjustable DPI with 6-Button Corded Optical Computer Mouse with Ergonomic Design for Laptop Chromebook PC Desktop Mac Notebook**TECKNET**£8.20**4.5★20,836 rev](https://www.amazon.co.uk/dp/B01BC3TYDM) [4**Kensington USB Wired Mouse USB 3.0 Computer Mouse 1000 DPI Optical Tracking Ambidextrous 3-Button with Scroll Wheel Compatible with Laptop PC Mac - Black (K72356EU)**Kensington**£4.46**4.6★4,903 rev](https://www.amazon.co.uk/dp/B004QN5A1G) [5**HP 150 Wired Mouse | USB Type-A | Multi-Surface Technology | 1600 DPI Optical Sensor | 3 buttons and scroll | Ambidextrous | Ergonomic | Black**HP**£5.74**4.5★1,564 rev](https://www.amazon.co.uk/dp/B08ZNLD8QF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**styletech Wired Mouse - Black**styletech**£5.03**8 rev2y ago](https://www.amazon.co.uk/dp/B0D94RFP79) [**4T4+ Wired USB 3.0 Optical Mouse - Ambidextrous Design Compatible with Laptop PC and Mac Desktops**4T4+**£4.08**330 rev2y ago](https://www.amazon.co.uk/dp/B0CLPHV8DC) [**Uineer Wired Mouse 6 Programmable Buttons Ergonomic Wired Gaming Mouse (Optical Sensor 7200 DPI) 1.5m Long Cable Plug and Play for Laptop PC Home Office and Gaming Matte Black**Uineer**£9.96**4,393 rev3y ago](https://www.amazon.co.uk/dp/B0DCVKYQ99) [**Logitech M100 Wired USB Mouse 3-Buttons 1000 DPI Optical Tracking Ambidextrous Compatible with PC Mac Laptop - Black**Logitech**£6.58**1,411 rev3y ago](https://www.amazon.co.uk/dp/B07W8LZB2L) [**Amazon Basics 3-Button USB Wired Quiet Mouse Standard Black**Amazon Basics**£4.33**4,400 rev4y ago](https://www.amazon.co.uk/dp/B08P6FXKP9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dell MS116 Mouse USB 570-AAIS Black**Dell**£8.61**4.6★**▲ 185%**](https://www.amazon.co.uk/dp/B08697W2QL) [**styletech Wired Mouse - Black**styletech**£5.03**4.7★**▲ 163%**](https://www.amazon.co.uk/dp/B0D94RFP79) [**Logitech M90 Wired USB Mouse 1000 DPI Optical Tracking Ambidextrous PC / Mac / Laptop - Black One size (910-001793)**Logitech**£5.15**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B003D8ZT0C) [**4T4+ Wired USB 3.0 Optical Mouse - Ambidextrous Design Compatible with Laptop PC and Mac Desktops**4T4+**£4.08**4.1★**▲ 52%**](https://www.amazon.co.uk/dp/B0CLPHV8DC) [**Kensington USB Wired Mouse USB 3.0 Computer Mouse 1000 DPI Optical Tracking Ambidextrous 3-Button with Scroll Wheel Compatible with Laptop PC Mac - Black (K72356EU)**Kensington**£4.46**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B004QN5A1G)
**~~View all trending →~~**
## **What buyers say about wired mouse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**25%
*“Excellent value for money”*
**Quality-Overall**16%
*“Quality affordable”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Ease Of Use**8%
*“It is comfortable in the hand”*
**Comfort-Overall**7%
*“So comfortable”*
**Touch/Button Controls**5%
*“enough buttons to be useful”*
**Durability**4%
*“durable”*
**Functionality-Overall**3%
*“Serving its purpose”*
**Strength**2%
*“Robust performer”*
**Size-Overall**2%
*“Very fit for purpose”*
### **What buyers complain about **
**Size-Overall**11%
*“It feels a little bigger than some I've used”*
**Touch/Button Controls**11%
*“cannot manage a touch pad”*
**Durability**7%
*“Stopped working after 6 weeks”*
**Quality-Overall**6%
*“It good and cheap”*
**Ease Of Use**5%
*“I cannot use it”*
**Connectivity-Overall**5%
*“could not get on with the bluetooth ones”*
**Functionality-Overall**5%
*“It doesn't work”*
**Noise Level**4%
*“Annoying squeak”*
**Advertised Vs Actual Product**3%
*“the description only mentions 'laptops' and doesn't list the lead size.”*
**Material Quality**3%
*“Cheap plastic”*
### **Top return reasons **
**Size-Overall**19%
**Functionality-Overall**19%
**Compatibility-Overall**16%
**Length**8%
**Touch/Button Controls**8%
**Connectivity-Overall**4%
**Defective Material/Parts**4%
**Noise Level**3%
**Quality-Overall**3%
**Socket/Port/Plug**2%
## **Common questions**
- **Is wired mouse profitable to sell on Amazon United Kingdom?**
- The niche generates £309K/yr across 15 tracked products. 90-day search growth is -14.4%. Flapen's verdict: Skip it (40/100).
- **How competitive is the wired mouse niche?**
- 9 brands and 94 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in wired mouse?**
- Top complaints mined from reviews: Size-Overall, Touch/Button Controls, Durability. The return rate is 0.4%.
- **When does demand for wired mouse peak?**
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- **What does it cost to enter the wired mouse niche?**
- Listings span £4.08–£9.96; the average listing price is £6.18 (sweet spot $15–$100). The average incumbent carries 14,786 reviews — the moat a new listing must climb.
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