---
title: "Search terms — wired keyboard and mouse - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/wired-keyboard-and-mouse/search-terms"
last_updated: "2026-07-31T19:30:24.870Z"
locale: en
meta:
  description: "Niche score 51/100 · £198K/yr market · 173K searches/yr · £16.39 avg price. Soft demand (-21.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £198K/yr market · 173K searches/yr · £16.39 avg price. Soft demand (-21.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wired keyboard and mouse - Flapen"
---

# **wired keyboard and mouse**

**Worth a look**

Shows low returns (1.0%), but soft demand (-21.5% this quarter) keeps it on the watch list.

Market size 39Growth 14Conversion 75Competition 24Returns 95Price range 77Avg price 78Brand share 40Review moat 73Quality gap 68

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.39**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.13–£34.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****7.0%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****586.56**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****£198K**

£198K/yr · 173K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-21.5%**

90-day search growth — must beat 0% to launch