---
title: "Trend — white wireless keyboard - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/white-wireless-keyboard/trend"
last_updated: "2026-07-31T12:38:48.095Z"
locale: en
meta:
  description: "Niche score 47/100 · £93K/yr market · 127K searches/yr · £22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £93K/yr market · 127K searches/yr · £22.30 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — white wireless keyboard - Flapen"
---

# **white wireless keyboard**

**Skip it**

Soft demand (-24.7% this quarter) — this niche doesn't clear our bar today.

Market size 23Growth 13Conversion 41Competition 54Returns 46Price range 90Avg price 93Brand share 61Review moat 46Quality gap 75

**Avg price**

**Great****£22.30**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£11.11–£69.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,933.96**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.3%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£93K**

£93K/yr · 127K searches

**Growth**

**Bad****-24.7%**

90-day search growth — must beat 0% to launch