---
title: "Webcam — £2.7M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/webcam"
last_updated: "2026-07-31T07:17:21.289Z"
locale: en
meta:
description: "Niche score 59/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Webcam — £2.7M/yr Amazon UK Niche (2026) - Flapen"
---
# **webcam**
**Worth a look**
Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 15Conversion 73Competition 40Returns 78Price range 88Avg price 95Brand share 35Review moat 24Quality gap 72
**Market size**
**Incredible****£2.7M**
£2.7M/yr · 1.7M searches
**Avg price**
**Incredible****£24.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£8.11–£83.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****5,826.83**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, webcam is a £2.7M/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **webcam market data**
- **Units sold / yr**
- **100K–125K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£2.4M–£3.0M**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**203**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**12%**
- UGREEN38% - Logitech25% - YIMONA10% - EMEET7% - Shcngqio4% - AOC4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/webcam/trend)
## **Top webcam search terms**
- **webcam**775K/yr-12.2%4.8% conv. - **webcam for pc**247K/yr-33.7%6.5% conv. - **logitech webcam**121K/yr-30.3%6.2% conv. - **web cam**93K/yr-19.6%4.9% conv. - **web camera for pc**46K/yr-26.1%7.5% conv. - **webcam for laptop**50K/yr-27.6%6.8% conv. - **pc camera**40K/yr-22.6%5.5% conv. - **streaming camera**48K/yr-41.2%0.9% conv. - **computer camera**25K/yr-2.4%4.9% conv. - **usb camera**27K/yr-8.8%3.2% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/webcam/search-terms)
## **Top webcam products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£275K20%£549K30%£824K40%£1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**UGREEN Webcam for PC Full HD 1080P/30fps Webcam for Laptop Clear Stereo Audio Mics Auto Light Correction 85 View Web Cam USB Camera for Live Streaming Video Calling Conferences Switch 2**UGREEN**£12.92**4.3★5,661 rev](https://www.amazon.co.uk/dp/B0C76ZD7KV) [2**YIMONA Webcam for PC with Microphone - 1080P FHD Webcam with Privacy Cover Plug and Play USB Web Camera for Desktop & Laptop Conference Meeting Zoom Skype Facetime Windows Linux and macOS**YIMONA**£16.19**4.4★3,845 rev](https://www.amazon.co.uk/dp/B099DF2RNS) [3**UGREEN 4K/30fps Webcam for PC Full HD Webcam for Laptop Clear Stereo Audio Microphone Auto Light Correction 70 View Web Cam USB Camera for Live Streaming Video Calling Conferences**UGREEN**£25.15**4.5★2,054 rev](https://www.amazon.co.uk/dp/B0DT9MMZTL) [4**Logitech C920 HD Pro Webcam Full HD 1080p/30fps Video Calling Clear Stereo Audio Light Correction Works with Skype Zoom FaceTime Hangouts PC/Mac/Laptop/Tablet/Chromebook - Black**Logitech**£39.98**4.6★10,707 rev](https://www.amazon.co.uk/dp/B006A2Q81M) [5**EMEET 1080P Webcam with Microphone C960 Web Camera 2 Mics Streaming Webcam with Privacy Cover 90View Computer Camera Plug&Play USB Web Cam for Calls/Conference Zoom/Teams/YouTube Laptop/Desktop**EMEET**£21.34**4.2★31,851 rev](https://www.amazon.co.uk/dp/B07M6Y7355)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Web Camera for Laptop Desktop PC Mac Zoom Skype Streaming Black**Shcngqio**£16.22**150 rev4mo ago](https://www.amazon.co.uk/dp/B0GT9DLNSQ) [**Shcngqio Plug and Play 1080P Webcam for PC with Noise Cancelling Mic Privacy Cover Included USB Connection Compatible with Zoom/Skype/Teams**Shcngqio**£13.15**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GQMDP1XW) [**TRAUSI 1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Webcam for Laptop Desktop PC Mac Zoom Skype Streaming**TRAUSI**£14.64**23 rev5mo ago](https://www.amazon.co.uk/dp/B0GK7XVL4C) [**AOC Webcam for PC with Microphone 4k Computer Camera with Noise Cancellation Web Camera with Privacy Cover 99 FOV Plug & Play Web Cam for Laptop Desktop PC Zoom Teams Facetime Conferencing**AOC**£25.72**698 rev10mo ago](https://www.amazon.co.uk/dp/B0FPQW34HP) [**Logitech Brio 4K Webcam Video Calling Noise-Cancelling mic HD Auto Light Correction Wide Field of View Works with Microsoft Teams Zoom Google Voice Google Meet PC/Mac/Laptop/Macbook/Tablet**Logitech**£83.52**280 rev1y ago](https://www.amazon.co.uk/dp/B0F1V3N383)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TRAUSI 1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Webcam for Laptop Desktop PC Mac Zoom Skype Streaming**TRAUSI**£14.64**4.1★**▲ 363%**](https://www.amazon.co.uk/dp/B0GK7XVL4C) [**1080P HD Webcam with Microphone Noise Cancellation Privacy Cover Wide-Angle Lens Auto Light Correction Plug & Play USB Web Camera for Laptop Desktop PC Mac Zoom Skype Streaming Black**Shcngqio**£16.22**4.7★**▲ 358%**](https://www.amazon.co.uk/dp/B0GT9DLNSQ) [**Shcngqio Plug and Play 1080P Webcam for PC with Noise Cancelling Mic Privacy Cover Included USB Connection Compatible with Zoom/Skype/Teams**Shcngqio**£13.15**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0GQMDP1XW) [**EMEET 1080P Webcam with Microphone C960 Web Camera 2 Mics Streaming Webcam with Privacy Cover 90View Computer Camera Plug&Play USB Web Cam for Calls/Conference Zoom/Teams/YouTube Laptop/Desktop**EMEET**£21.34**4.2★**▲ 93%**](https://www.amazon.co.uk/dp/B07M6Y7355) [**Logitech Brio 4K Webcam Video Calling Noise-Cancelling mic HD Auto Light Correction Wide Field of View Works with Microsoft Teams Zoom Google Voice Google Meet PC/Mac/Laptop/Macbook/Tablet**Logitech**£83.52**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0F1V3N383)
**~~View all trending →~~**
## **What buyers say about webcam**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality and easy to set up”*
**Value For Money**16%
*“Good price”*
**Image/Picture Clarity**7%
*“Picture quality was great”*
**Camera Quality**6%
*“Good camera”*
**Ease Of Use**5%
*“Easy to Use”*
**Advertised Vs Actual Product**4%
*“Just what I needed :”*
**Assembly/Installation**4%
*“Easy installation”*
**Audio Quality**4%
*“Sound quality is good”*
**Video Quality**4%
*“Clear video”*
**Compatibility-Overall**3%
*“I've never had any compatibility issues”*
### **What buyers complain about **
**Quality-Overall**10%
*“not the greatest of quality camera”*
**Durability**9%
*“Breaks quickly”*
**Image/Picture Clarity**7%
*“Poor image quality”*
**Microphone**6%
*“the microphone is terrible”*
**Camera Quality**5%
*“it causes the camera to dislodge a little”*
**Connectivity-Overall**4%
*“losing connection for no reason”*
**Compatibility-Overall**4%
*“Not for use with Mac book or Switch 2”*
**Functionality-Overall**3%
*“Not working properly”*
**Zoom**3%
*“No Zoom Function”*
**Value For Money**3%
*“slightly overpriced”*
### **Top return reasons **
**Compatibility-Overall**15%
**Image/Picture Clarity**11%
**Functionality-Overall**10%
**Quality-Overall**10%
**Camera Quality**10%
**Connectivity-Overall**6%
**Zoom**5%
**Defective Material/Parts**3%
**Microphone**3%
**Video Quality**2%
## **Common questions**
- **Is webcam profitable to sell on Amazon United Kingdom?**
- The niche generates £2.7M/yr across 18 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.8%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the webcam niche?**
- 11 brands and 203 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in webcam?**
- Top complaints mined from reviews: Quality-Overall, Durability, Image/Picture Clarity. The return rate is 1.8%.
- **When does demand for webcam peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the webcam niche?**
- Listings span £8.11–£83.52; the average listing price is £24.27 (sweet spot $15–$100). The average incumbent carries 5,827 reviews — the moat a new listing must climb.
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