---
title: "Ups — £421K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/computers-accessories/ups"
last_updated: "2026-07-31T12:33:33.748Z"
locale: en
meta:
description: "Niche score 46/100 · £421K/yr market · 406K searches/yr · £90.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £421K/yr market · 406K searches/yr · £90.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ups — £421K/yr Amazon UK Niche (2026) - Flapen"
---
# **ups**
**Skip it**
Weak search conversion (1.1%) — this niche doesn't clear our bar today.
Market size 56Growth 19Conversion 14Competition 51Returns 62Price range 28Avg price 79Brand share 14Review moat 73Quality gap 95
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£90.12**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****566**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£421K**
£421K/yr · 406K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£32.22–£273.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, ups is a £421K/yr Amazon United Kingdom market (406K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ups market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£360K–£451K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **193 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 99%
**Open market**
**2%**
- APC64% - SKE SMART KEY ENERGY14% - Eaton6% - BPC Energy6% - UGREEN5% - Tecnoware Power Systems4% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/computers-accessories/ups/trend)
## **Top ups search terms**
- **ups**184K/yr-2.9%0.8% conv. - **ups power supply uk**90K/yr-20.8%1.2% conv. - **apc ups**33K/yr-18.6%2.3% conv. - **computer uninterruptible power supply units**29K/yr-12.6%0.6% conv. - **uninterruptible power supply**17K/yr-22.3%0.5% conv. - **apc**8K/yr-8.3%0.9% conv. - **ups power supply**9K/yr-16.3%0.8% conv. - **battery backup**9K/yr-14.8%0.6% conv. - **ups battery backup**7K/yr-23.2%0.6% conv. - **apc ups power supply uk**5K/yr-25.1%3.6% conv. [**All search terms **](https://flapen.com/research/uk/computers-accessories/ups/search-terms)
## **Top ups products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£42K20%£84K30%£126K40%£168K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**APC by Schneider Electric BACK-UPS ES - BE850G2-UK - Uninterruptible Power Supply 850VA (8 Outlets Surge Protected 2 USB Charging Ports) Black Pack of 1**APC**£99.62**4.5★1,225 rev](https://www.amazon.co.uk/dp/B0828G42KN) [2**APC Back UPS - BX750MI - UPS 750VA Battery Backup & Surge Protector Backup Battery With AVR Dataline Protection Uniterruptible Power Supply BX750MI**APC**£60.81**3.6★1,068 rev](https://www.amazon.co.uk/dp/B08G8YV5PF) [3**APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK**APC**£132.55**4.5★1,225 rev](https://www.amazon.co.uk/dp/B0DFQHLY79) [4**SKE 625VA/360W UPS Battery Backup & Surge Protector UPS Battery Backup Unit for Computer Router Modem Uninterruptible Power Supply**SKE SMART KEY ENERGY**£55.65**3.7★443 rev](https://www.amazon.co.uk/dp/B0CKVZGSZY) [5**BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office**BPC Energy**£77.35**4.0★54 rev](https://www.amazon.co.uk/dp/B0DFYZVRZ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UGREEN NAS UPS 120W DC Battery Backup 12000mAh Battery Power Supply**UGREEN**£78.74**650 rev10mo ago](https://www.amazon.co.uk/dp/B0DDC9ZK8R) [**Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)**Eaton**£93.64**2 rev1y ago](https://www.amazon.co.uk/dp/B0F4BSR31R) [**BPC Energy UPS Power Supply UK - 1000VA UPS with 8 Outlets - UK Plug BS1363A - Surge Protected | Reliable Computer Uninterruptible Power Supply Units for Home & Office**BPC Energy**£77.35**54 rev1y ago](https://www.amazon.co.uk/dp/B0DFYZVRZ5) [**APC UPS for Home 1050VA UPS Battery Backup with AVR 8x British BS1363A outlets (2) USB Charger Ports Back-UPS Uninterruptible Power Supply BE1050G2-UK**APC**£132.55**1,225 rev1y ago](https://www.amazon.co.uk/dp/B0DFQHLY79) [**APC UPS for Home 500VA UPS Battery Backup with AVR 8x British BS1363A outlets (1) USB Charger Port Back-UPS Uninterruptible Power Supply BE500G2-GR**APC**£94.95**1,225 rev1y ago](https://www.amazon.co.uk/dp/B0DFQ934WL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**APC Back-UPS BV - BV500I - Uninterruptible Power Supply 500VA (AVR 6 IEC Outlets)**APC**£32.90**4.1★**▲ 249%**](https://www.amazon.co.uk/dp/B07KYZNRN4) [**APC by Schneider Electric Easy UPS 1600VA - BVX1600LI - UPS Battery Backup & Surge Protector Backup Battery with AVR LED Indicators Uninterruptible Power Supply**APC**£106.49**3.4★**▲ 216%**](https://www.amazon.co.uk/dp/B08G8VNNNL) [**Eaton 3P Ellipse OffLine UPS 3P700I 700VA 420W 3P700I 4× IEC C13 + 4 surgeonly ultraquiet <25 dB Black & White (B0F4BSR31R)**Eaton**£93.64**4.5★**▲ 141%**](https://www.amazon.co.uk/dp/B0F4BSR31R) [**APC Back-UPS BV - BV650I - Uninterruptible Power Supply 650VA (AVR 6 IEC Outlets)**APC**£32.22**4.1★**▲ 103%**](https://www.amazon.co.uk/dp/B07KZBCJ1Q) [**APC BACK-UPS ES - BE650G2-UK - Uninterruptible Power Supply 650VA (8 Outlets Surge Protected 1 USB Charging Port)**APC**£88.11**4.5★**▲ 100%**](https://www.amazon.co.uk/dp/B0828FD5KX)
**~~View all trending →~~**
## **What buyers say about ups**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“The quality seems good”*
**Value For Money**11%
*“Good value”*
**Connectivity-Overall**11%
*“easy to connect”*
**Assembly/Installation**10%
*“Easy to install”*
**Advertised Vs Actual Product**5%
*“It does the job”*
**Battery Life**5%
*“This unit looks to be well built and could provide up to 90 mins battery life to the ONT, Router and Telephone Base Station”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**4%
*“The original Fit and forget accessory”*
**Durability**3%
*“Cheap Feeling But Reliable”*
**Software/Application**3%
*“Power App within the Control Panel on the NAS - so easy to get peace of mind”*
### **What buyers complain about **
**Durability**21%
*“Broken after a year”*
**Quality-Overall**10%
*“APC - Not a great review”*
**Functionality-Overall**7%
*“the USB monitoring is completely unusable”*
**Smell**6%
*“strong plastic smell”*
**Noise Level**5%
*“Suddenly started beeping continuously”*
**Software/Application**5%
*“The included software isn't great”*
**Value For Money**4%
*“Even on eBay such cables cost about 20 pounds”*
**Charging**3%
*“therefore the unit will not charge”*
**Defective Material/Parts**3%
*“Be careful, as when I receive it that item was damage and part of damage is the actual plug parts that plugged into the outlet”*
**Connectivity-Overall**3%
*“was powering our router so the laptops did not loose connectivity as our mobile signal is patchy”*
### **Top return reasons **
**Functionality-Overall**16%
**Compatibility-Overall**16%
**Defective Material/Parts**14%
**Charging**9%
**Connectivity-Overall**7%
**Size-Overall**6%
**Socket/Port/Plug**5%
**Constant Reboot Or Restart**4%
**Advertised Vs Actual Product**3%
**Storage Capacity**3%
## **Common questions**
- **Is ups profitable to sell on Amazon United Kingdom?**
- The niche generates £421K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).
- **How competitive is the ups niche?**
- 7 brands and 70 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in ups?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 2.5%.
- **When does demand for ups peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ups niche?**
- Listings span £32.22–£273.50; the average listing price is £90.12 (sweet spot $15–$100). The average incumbent carries 566 reviews — the moat a new listing must climb.
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